Rollings and Pinnacle Funeral Service Announce Strategic National Partnership to Accelerate Pre-Need Offerings

Rollings and Pinnacle Funeral Service Announce Strategic National Partnership to Accelerate Pre-Need Offerings

Rollings Funeral Service and Pinnacle Funeral Service, two of the nation’s leading private funeral home operators, have formed a strategic partnership with Precoa and National Guardian Life Insurance Company (NGL) to expand preneed programs and better serve families across their nationwide network.

The partnership with Precoa and NGL reflects a shared commitment to advance proactive planning by improving customer service and growing market share. With Precoa’s nationally recognized sales and marketing expertise and NGL’s long-standing reputation for trusted insurance solutions, Rollings and Pinnacle will give their affiliated funeral homes the tools, training, and support needed to reach more families with meaningful preplanning options.

“NGL stands apart in our industry because they are focused solely on providing high-quality preneed products for partners,” said Greg Rollings, Founder and Chairman of Rollings and Pinnacle. “That alignment, along with Precoa’s proven approach, makes this partnership a great fit for our mission to deliver more peace of mind to families.”

We finance caskets CLICK HERE and send it directly to the funeral home of your choice. Or go directly to the application HERE.

Chris Hamiel, VP of Operations, added: “This is a natural next step as we continue to invest in our operations and strengthen our ability to serve communities nationwide. Precoa’s model and NGL’s focus are exactly what we were looking for to support long-term preneed growth.”

The rollout began in early September 2025 across Rollings and Pinnacle locations, with further expansion planned in 2026.

Together, the four organizations are setting a new standard for preneed excellence—helping more families plan ahead, find peace of mind, and ensure their wishes are honored.

Rollings and Pinnacle are two of the fastest growing private funeral home operators in the nation. Combined they serve approximately 15,000 families annually from 95 locations throughout the United States and continue to grow through both operational initiatives and acquisitions. For information on how your firm could join Rollings and Pinnacle, please contact Tony Kumming, President and Head of Acquisitions, tony@pinnaclefunerals.com.