Anthem Partners Announces Partnership with Premier Preneed and NGL

Anthem Partners Announces Partnership with Premier Preneed and NGL

September XX, 2024 – Anthem Partners, a leading operator of funeral homes and cemeteries throughout North America, is excited to announce the company has recently developed a strategic relationship with Premier Preneed Marketing and National Guardian Life (NGL).  This partnership provides Anthem Partners’ locations in the western United States with the necessary tools and comprehensive support to grow their preneed business significantly.

“This association will allow our firms to serve more families with robust product enhancements backed by the financial strength of NGL and innovative tools and exceptional resources from Premier Preneed, the fastest growing preneed marketing organization in the country,” stated Jim La Mar, Anthem Partner’s Director of Business Development.  “We look forward to leveraging the many possibilities our relationship with Premier and NGL will provide.”

Premier Preneed Marketing has been one of the nation’s leading marketing organizations in the insurance industry for more than 50 years. Through a deep commitment to excellence and a dedication to creating innovative products and marketing programs for funeral homes, Premier provides value-added services and lead-generation tools to help funeral homes grow their businesses. 

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“Anthem’s dedication to funeral service is deeply engrained in their culture and we share the same values,” said Michelle Fong, Business Development Manager at Premier Preneed. “Like Anthem Partners, Premier Preneed is committed to serving families for the long term and the Premier team looks forward to growing Anthem’s business with our portfolio of resources – using both traditional and technology-focused marketing solutions.”

For more than a century, NGL has been a leader in the insurance industry.  Since then, the company has been a reliable, trustworthy leader in providing insurance solutions that link people to the right products and partners for life’s journey. The company helps families face life’s financial challenges with confidence, dignity, and grace. 

“NGL is very humbled and excited to be the preneed carrier for Anthem Partners’ western portfolio of funeral homes,” stated Cameron Black, NGL’s Senior Vice President, Preneed Sales, and Business Development.  “It’s these exciting partnerships that allow us to help create more opportunities for families to see the benefits of pre-planning.” 

About Anthem Partners:   Anthem Partners is a privately-held operator of cemeteries and funeral homes.  Founded by industry professionals and backed by long-term, patient investors, Anthem Partners is actively seeking opportunities to grow with like-minded professionals and firms who share their vision. The founding principles of Anthem Partners are respecting the unique history of the family businesses and acknowledging the lives lived in the communities they serve.  To learn more, visit www.anthempartners.com.

About Premier Preneed Marketing:   Premier Preneed Marketing has provided support, training, and leading insurance solutions to funeral homes since 1968.  By consistently designing innovative, consumer-friendly products, Premier has earned a reputation as one of the most respected insurance brokerages in the country.  In addition to strong commission schedules and outstanding product offerings, Premier also provides value-added services to help their funeral home partners grow their businesses. To learn more, visit www.premierpreneed.com.

About National Guardian Life:  Established in 1909, National Guardian Life Insurance Company (NGL) is an insurance company headquartered in Madison, WI. Licensed to do business in 49 states and the District of Columbia, NGL markets preneed and individual life and annuities, as well as group markets products.  More information about National Guardian Life can be found at www.nglic.com.