Eleven11 Remember Me: The Safe, Effective Gravestone Cleaner You’ve Been Waiting For

Both funeral directors and cemeterians will inevitably field one question from burial families: “What’s the best way to clean a headstone?” For years, there was no simple answer. Most of the traditional cleaning solutions, often acid-based, pose safety risks to people, the environment, and the gravestones themselves. But Kelly Magleby, founder of Eleven11 Remember Me and a 30-year funeral director, has developed a solution that changes the game, and he’s so confident that you’ll love it that he’s offering deathcare professionals an exclusive discount.

The Problem with Traditional Cleaners

No matter how inclined you are to provide advice and assistance to a family, no one wants to recommend a method or product that could potentially do more harm than good.

“Most people use hydrochloric or muriatic acid, but we never felt safe recommending that,” Magleby explains. “It can be harmful to the person using it, the stone, and the environment.”

The proof is in the ingredients, which in the case of chemicals, are clearly displayed on the label. Also on the label is a multicolored pictogram highlighting potential hazards like acidity, corrosiveness, and health or fire hazards, rated from zero to four. Unlike those products Magleby just described, Eleven11 Remember Me products boast an all-zero label (0-0-0 HMIS rating).

Traditional headstone cleaning services can also be costly, charging families anywhere from $300 to $500. 

 “Many families just want to do it themselves, but there was nothing out there that really worked—especially against tough hard water stains caused by lawn sprinklers and sun exposure,” Magleby adds.

The Birth of Eleven11 Remember Me

One problem that Magleby’s family has faced throughout their 80 years in the deathcare profession in Utah was the result of sun-baked hard water from their cemetery’s sprinklers. The company the Maglebys had contracted to clean headstones discontinued that service due to the potential liability of the dangerous chemicals their job required.

Magleby spent over a year searching for a safe, effective solution that would tackle not only hard water stains, but also calcium and scale buildup, and other monument maintenance issues like mold or lichen. He partnered with a U.S.-based company specializing in acid replacement technology, trusted by major corporations like NASA, Keurig, Dupont, Kellogg’s, and the U.S. Navy. The result? The 1111 TKO Headstone Cleaner—a powerful, low-pH cleaner with an almost zero corrosive rate.

“It’s certified safe,” Magleby says. “You can spray it on your hands, grass, or even paint without harm. It only reacts with high-pH substances like calcium build-up, making it perfect for headstones.”

Two Products for Total Care

Eleven11 Remember Me offers two specialized cleaners:

• 1111 TKO Headstone Cleaner – Designed for tough stains like hard water, calcium, and scale, it’s strong yet safe for use without protective gear.

• 1111 TKOSpray and Walk Headstone Cleaner – A neutral pH formula ideal for removing moss, mildew, algae, and lichen. Just spray it on and let nature do the work over 2–6 weeks, or for immediate results, spray, wait 15 minutes, brush and rinse.

“We wanted to provide a total solution,” Magleby explains. “Something for heavy-duty cleaning and a more passive, long-lasting option.”

Both products offer versatility beyond cemeteries. “The 1111 TKO works wonders on concrete, limestone, stucco, and even household items like bathroom tiles or boats,” Magleby shares. “And the Spray and Walk is fantastic for siding, roofs, and brick.”

Making Memorials Personal Again

Magleby emphasizes that the ease and safety of these products encourage families to make headstone cleaning a meaningful, shared experience. 

“Take your grandkids out, talk about your loved one, and make it a family event. Our cleaner is safe for all ages to use.”

For genealogists, family historians, and cemetery caretakers, the preservation of headstones is crucial. “Preservationists often worry about damaging delicate stones,” Magleby says. “But our cleaners are certified safe and designed to protect, not harm.”

Promotional Opportunities

Eleven11 Remember Me offers an up-front 18% discount for funeral homes, cemeteries, and monument companies. Use promo code FHTKO18 when ordering from the website, www.1111rememberme.com. Companies can stock the products for resale or order on-demand for families, ensuring they can offer a safe and effective cleaning solution at a reasonable price, including as a promotion.

“It’s a good idea to clean a stone a couple of times a year, but some people want it to look nice all the time, or for every holiday,” Magleby says. “We want you to be our distributors, and be ready to offer Eleven11 Remember Me products and headstone kits to every family that walks in the door.”

With Eleven11 Remember Me, families and professionals finally have a headstone cleaning solution that’s powerful, safe, and environmentally friendly—ensuring that memorials are honored and preserved for generations to come.

“Honestly, this is the very best way to clean the headstone, because it actually works just as strong as anything you can ever buy, and it’s not harmful to you,” Magleby adds. “And it’s easy to use. So easy. I feel it’s the best cleaner on the market. I don’t know, we feel pretty lucky that we found it.”

For more information and to order, visit Eleven11 Remember Me. Don’t forget to use promo code FHTKO18 for your 18% discount. For orders of 10 kits or more, you’ll receive a 25% discount with promo code FHTKO25! 

Earlier this month the United States Postal Services issued a notice that related “effective March 1, 2025, customers will be required to use USPS Priority Mail Express Cremated Remains boxes (BOX-CRE) for all cremated remains shipments. This includes remains shipped as jewelry, blown glass or other artisan works of art.”

There is no doubt that cremation, as a choice of disposition, continues to grow.  That is reflected in the number of crematories that are in the United States.  From statistics that I was able to gather it appears that the United States had 425 working crematories in 1975, 1,468 working crematories in 1999, and 3,374 active working crematories in 2021.

However, with the number of death care establishments totalling somewhere between 16,000 and 19,000 in the United States that would mean that not every extablishment has their own crematory.  i.e. there are still many “trade crematories” operating for those funeral homes that provide cremation “services” but not on their premises.

Tom Anderson
Funeral Director Daily

I operated a funeral home without a crematory for about 25 years until our funeral home built a new facility and included a crematory in the design.  Prior to that we drove our cremations about 60 miles to the nearest crematory where the deceased was cremated and the cremated remains were sent back to our funeral home via delivery service or the United States Postal Services (USPS).

As the Chief Executive and owner of the funeral home a constant worry that I always had was that the cremated remains would get lost in the transit back to the funeral home.  And, it almost happened once.  In that case it happened to be a death that occured in Florida and a trade service did the cremation for us and let us know that they had delivered the remains to the USPS to be shipped to our funeral home.  The trade service provided receipts and a tracking number.

Luckily, a service was scheduled for a month out and when we did not recieve the remains in a few days we inquired of the trade service.  To make a long story short after about two weeks of apprehension and anxiety the remains were found on a shelf in a post office between the Florida post office and the final desitination.  There was never an explanation of why the remains’ journey was stopped at this particular post office and, needless to say, we were happy they got moving again and arrived at our funeral home before the expected services.

That experience has made me very wary of the idea of sending human cremated remains through a delivery service including the USPS.  While I am not an attorney and cannot tell you of the legal ramifications I can tell you the damage a non-delivery of cremated human remains could do to your brand if a family did not receive the remains.

My suggestion is that if you are a cremation provider without an onsite crematory you need to be personally picking up these remains at your provider and hand delivering them to your funeral home and/or the families you serve.  That’s the only way that you can virtually guarantee delivery of these cherised remains to their families.

Let’s say that our funeral home still brought these deceased people to a trade crematory 60 miles away.  I would be putting an additional $75 charge on cremations to cover the cost of a driver at $20 per hour plus our gas expense to drive to the crematory and pick these remains up in person.

My guess is that $75 additional charge, even in a price sensitive market, would be a small price in comparison to a lost remains and an irate client family.

Insurance might cover potential legal losses and the costs of litigation if this ever happened to you, but the negative publicity on your brand would take a big hit if the issue hit the press.  Why risk that?

Related — “Lost ashes in Fort Myers:  USPS employee speaks out”.  Video news story and print article.  WINK News – Fort Myers (FL)

Related — “New USPS Shipping Requirement for Shipping Cremated Remains.”  Effective March 1, 2025.  From a NFDA news release.

More news from the world of Death Care:

Enter your e-mail below to join the 3,120 others who receive Funeral Director Daily articles daily:

“A servant’s attitude guided by Christ leads to a significant life”