The last time we mentioned the upstart preneed company Prelude in Funeral Director Daily was this article back in March 2024 when we first heard of them.  We mentioned that we didn’t know much about them but from their LinkedIn references and website it appeared that they were in the business of helping individual funeral homes sell preneed directly to the consumer public.

Earlier this week we received this press release from Cortado Ventures of Oklahoma City making known the fact that Cortado Ventures has invested in Prelude.  Here’s what that press release says in the first paragraph:

“Cortado Ventures has invested in the end-to-end digital preneed funeral planning company Prelude, which helps families, as well as funeral homes, craft an individual’s legacy by making it easier to plan and pre-pay for their own funeral. Offering a human-focused alternative to the highly transactional options in the funeral planning industry, Prelude harnesses a member-based insurance collective with AI-enabled B2B software aimed at transforming the funeral pre-planning process.”

Cortado Ventures’ Managing Partner Nathaniel Harding is quoted in the press release with this statement, “Prelude’s innovative solutions to funeral planning provides not only logistical ease but also emotional comfort and security before one of life’s most sensitive times.  End-of-life planning is never easy, but Cortado is excited to invest in a company that will serve Oklahomans, in life and after, and provide families some certainty in the face of life’s greatest uncertainty.”

Related Article — “Why we Invested:  Prelude”   —  Dated September 16, 2024, from the Cortado Ventures website.

Funeral Director Daily:  We still don’t know exactly how Prelude will work in integration with a funeral home, but their website has pages of information and one of them says this that is attributed to Prelude Co-Founder and CEO Kris Yee, “At Prelude we partner with independent funeral homes to revolutionize the preneed process.  . . .With Prelude you stay in control, increase profitability, and see significant growth in your preneed sales. . . . “

Here is the website for Prelude

Here is the website for Cortado Ventures

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