Big Move in Deathcare Tech: Courtney Gould Miller Moves from Tribute Technology to Homesteaders Life Company

Courtney Gould Miller, a well-known leader in funeral service technology and digital strategy, is transitioning from Tribute Technology to join Homesteaders Life Company as Chief Growth Officer. The move represents a strategic shift for Miller while reinforcing Homesteaders’ continued investment in innovation, digital growth, and long-term relevance in the deathcare profession.

Courtney has been instrumental in helping Tribute Technology evolve into one of the profession’s most comprehensive digital platforms. During her time at Tribute, the company moved beyond standalone tools and toward a more unified ecosystem, designed to reduce complexity for funeral homes, eliminate redundant workflows, and create a more seamless experience for both professionals and the families they serve.

Her work helped position Tribute as a technology partner focused not just on features, but on usability, integration, and long-term value for funeral homes navigating an increasingly digital landscape.

As Courtney steps into her new role at Homesteaders, her relationship with Tribute will continue. She will remain involved as an advisor, supporting the company through strategic initiatives, industry events, and ongoing collaboration. The transition has been closely coordinated between the two organizations, reflecting a strong and positive partnership that remains intact.

A Strategic Growth Role at Homesteaders

At Homesteaders Life Company, Miller will join the executive team as Chief Growth Officer, where she will bring a digital-first growth perspective across the organization. Her role will extend beyond traditional marketing to include oversight and influence across technology investments, digital consumer journeys, and growth-oriented initiatives tied to preneed education and engagement.

Homesteaders has made significant investments in recent years to modernize how families interact with preneed solutions, and Miller’s appointment signals a continued commitment to meeting consumers where they are: digitally, relationally, and culturally.

In addition to marketing and brand strategy, Miller will be involved in evaluating and guiding technology initiatives that support Homesteaders’ broader vision. Her experience in building scalable, integrated platforms aligns with the company’s goal of creating digital solutions that match the size, reach, and responsibility of its mission.

Continuity and Momentum at Tribute Technology

Miller’s departure from Tribute comes at a time of strength for the company. Tribute continues to advance its vision of being a fully integrated, all-in-one technology platform for funeral homes, focused on reducing fragmented systems and simplifying how funeral professionals operate and serve families.

Leadership at Tribute has emphasized that the foundation built during Miller’s tenure positions the company well for continued growth and innovation. With leadership continuity in place and new product development underway, Tribute enters its next chapter with clarity and confidence.

A Move That Reflects the Direction of the Profession

Miller’s transition highlights a broader shift within the deathcare profession, one where technology, preneed, and consumer experience are becoming increasingly interconnected. Her move from a leading technology platform to a major preneed organization underscores the importance of cross-functional leadership and collaboration across the industry.

Rather than stepping away from deathcare, Miller is deepening her involvement, bringing her experience, perspective, and passion into a new role that bridges innovation and tradition.

As Homesteaders continues to expand its digital footprint and Tribute advances its platform vision, Miller’s ongoing connection to both organizations reflects a shared belief: the future of funeral service will be shaped by leaders who understand technology, growth, and the sacred responsibility of serving families.

Read full press release from Homesteaders Life Company

Read full press release from Tribute Technology

Tribute Technology Partners with Family Shield Credit to Expand Access to Funeral Financing

Partnership Provides Client Families Access to Budget-Friendly Payment Plans while Strengthening Funeral Homes and Reducing Accounts Receivable

WAUNAKEE, Wis., Nov. 5, 2025 — Tribute Technology has announced a new partnership with Family Shield Credit, the first fintech platform designed by funeral professionals to offer flexible, budget-friendly payment options for funeral homes and their client families. This collaboration integrates Family Shield’s proven financing platform into Tribute Technology’s ecosystem, making it easier than ever for funeral homes to provide families with the services they need without the burden of immediate financial constraints.

“Family Shield offers a crucial solution that allows families to make decisions based on what they truly want for their loved ones, not just what they can afford at the moment,” said Craig Greenseid, CEO of Tribute Technology. “By working with Family Shield, we’re adding another layer to the Tribute Technology platform, giving funeral homes the ability to offer more comprehensive services while improving their financial health at the same time.”

Key Benefits for Funeral Homes

The partnership with Family Shield brings several key advantages to funeral homes. Funeral homes receive direct payment from Family Shield, typically within 48 hours of the client’s service, eliminating the delays and uncertainties associated with waiting for estate settlements, life insurance disbursements, or property sales. This helps improve cash flow and reduce accounts receivable.

Homes using Family Shield see an average 30% increase in total spend per family. Flexible payment plans empower families to select the services and memorials they truly want, rather than settling due to immediate financial constraints.

Family Shield’s platform provides fast underwriting and approval decisions through a proprietary fintech portal, streamlining the application process. There is no paperwork or manual review required, making it easy for funeral homes to offer this option to families. 

Tribute Technology funeral homes can quickly onboard through an automated online portal. Ongoing webinars and training are available to help funeral directors confidently present these payment options to families. Combined with Tribute Technology’s existing Tribute Pay payment platform, this exciting partnership with Family Shield creates a comprehensive financial solution for funeral directors.

“Our goal is to help funeral homes serve families with compassion and respect, and this partnership directly aligns with that mission,” said Dan Solecki Sr., Co-Founder and President at Family Shield Credit. “With Family Shield, funeral homes can streamline their payment processes, improve cash flow, and offer families the peace of mind they deserve.”

About Family Shield
Family Shield Credit provides flexible payment solutions for funeral homes and their clients, offering families peace of mind during difficult times. Families can borrow funds to cover funeral expenses, relieving the stress of immediate payments and providing much-needed time. Learn more at www.familyshieldcredit.com.

About Tribute Technology
Tribute Technology is a leading provider of software and services for funeral homes, cemeteries, and crematories, helping professionals serve families through best-in-class websites, management tools, and digital memorialization solutions. To learn more, visit www.tributetech.com.

Photo Caption
Tribute Technology has partnered with Family Shield Credit to bring flexible, budget-friendly payment options to funeral homes and the families they serve — helping firms improve cash flow and receive direct payment within 48 hours.

New Structure, Same Mission: Tribute Technology’s Jules Green-Fournier on Leading the Customer-Obsessed Account Management Team

Saying that Tribute Technology has been through a lot of change over the last year or so would be an understatement. From a new Chief Executive Officer to the development of an innovative Office of the CEO leadership structure to a plethora of revolutionary product enhancements, Tribute has truly transformed and enhanced the myriad ways they serve their customers. 

Listening to and learning from customers

Much of this progress has come as a direct response to feedback from those same customers, including a newly reorganized Account Management Team, led by Vice President of Account Management Jules Green-Fournier. Since her promotion to this role in July 2025, Green-Fournier has welcomed several new members to the team, embracing the unique abilities of each one while introducing this exciting evolution to each and every Tribute customer.

“We have 18 incredible people on the team,” Green-Fournier says. “Each one brings something different — experience, creativity, empathy — but they all share one thing: a deep care for our customers. The biggest thing for me has been watching how our customers have responded to having a more consistent, personalized, dedicated person who they depend on. I’ve also loved seeing the way our team has stepped up. There is this sense of energy and ownership that’s contagious.”

More team members means that Tribute Technology customers can enjoy a revolutionary level of one-on-one support, which has already produced incredibly positive results.

“We really listened to what customers were telling us,” Green-Fournier says. “They wanted a single point of contact , someone they know by name, who understands their business and is there when they need help. This change lets us give them that. Each account manager now fully owns their relationships, which means faster responses, more proactive conversations, and a stronger connection overall.”

A proven leader in customer care

Green-Fournier is no stranger to roles where she can showcase her self-proclaimed “obsession” with building strong, lasting customer relationships within the unique world of deathcare. Over the past 15 years, she has served FrontRunner Professional as CEO and Tribute Technology as Director and, later, Vice President of Customer Success. Earlier this year she accepted her promotion to Vice President of Key Accounts, transitioning to lead Account Management just three months ago — and she’s already receiving accolades for her approach and accomplishments.

“I have had the pleasure of working with Jules this past year to implement many different Tribute programs into our organization,” says Lindsay Granson, Executive Operations, Sales & Marketing Leader at Heritage Family, which selected the Tribute platform as the preferred provider for their 66 locations in May 2025. “Jules is the first one to get creative when something comes up. We appreciate working with her everyday!”

Green-Fournier adds that other Tribute customers are also responding well to having their own dedicated account manager.

“It’s been amazing,” she says. “We’ve heard so many positive comments from customers who finally feel like they have ‘their person.’ It’s making a real difference in how supported they feel and how connected they are to Tribute. That’s exactly what we wanted — to make sure we’re truly showing up for our customers.”

Restructure leads to empowerment

Although change can always present interesting outcomes, the Account Management team transition has actually been an overwhelmingly positive experience for the company in addition to the customer base.

“Honestly, it’s been received so well,”  Green-Fournier says. “Everyone knew this was the right move, not just for Tribute, but for our customers. The team feels empowered, and there’s a renewed sense of focus and pride in what they do every day.”

When it comes to the flow of those days, Green-Fournier says that no two days are the same in Account Management, but one thing remains consistent: the entire team’s dedication to their customers.

“At the core, it’s about building relationships and solving problems,” she says. “Our account managers spend their days connecting with customers, reviewing account health, helping them get more value out of their Tribute products, and collaborating internally to move things forward. It’s part strategy, part support, part trusted advisor.”

Scaling up, looking forward

Green-Fourner believes that the reason Tribute Technology’s employees and customers are adapting so easily to the past year’s changes and transitions is because every move has fit in so well with the company’s overall mission.

“Tribute’s mission has always been about helping funeral homes serve families better,” she says. “Strengthening those one-on-one relationships with customers helps us live that mission every day. As we grow, this structure ensures we’re not just scaling — we’re scaling with care.” 

“We’re focused on deepening our customer relationships even more, really understanding what success looks like for each customer, and making sure they feel supported every step of the way. My goal is simple: that every Tribute customer feels known, supported, and confident they’ve got a true partner in us.”

ObituaryShare Partners with Tribute Technology to Help Funeral Homes Reach More Families

WAUNAKEE, Wis. — October 22, 2025 — ObituaryShare.com has partnered with Tribute Technology to make it easier for funeral homes to share obituaries online and connect with more people in their communities.

Through this new partnership, funeral homes using Tribute Technology websites can now link directly to ObituaryShare. The integration lets staff automatically post obituaries to Facebook and other social channels with no extra steps or technical work required. Each post leads readers back to the funeral home’s website, helping more families find services, send flowers, and show support.

“As obituaries continue to move online rather than being printed, it’s important that they still reach the people who care,” said Bob Arrington, President of ObituaryShare. “We built ObituaryShare so families could get the word out in a way that connects. Working with Tribute Technology makes that even easier for funeral homes.”

The connection between the two platforms is simple to set up and available now for Tribute Technology customers. Those who activate the feature will also receive special partnership pricing on ObituaryShare services.

“Families often turn to Facebook to remember a loved one and share memories and support,” said Courtney Gould Miller, President of Commercial Markets at Tribute Technology. “Our partnership with ObituaryShare makes that process effortless for funeral homes by helping bring those stories to where people are already connecting.”

Special Offer for Tribute Technology Customers

Tribute Technology partners receive exclusive pricing on ObituaryShare services. To learn more or get started, visit ObituaryShare.com or contact your Tribute Technology account representative.

About ObituaryShare

ObituaryShare.com helps funeral homes publish and share obituaries on social media, reaching friends, family, and community members in a more personal way. Founded by Bob Arrington, President of Arrington Funeral Directors, and Roy Heatherly, a longtime newspaper executive.  ObituaryShare offers a simple, affordable way to share stories and strengthen community connections.

About Tribute Technology

Tribute Technology is a leading provider of software and services for funeral homes, cemeteries, and crematories, helping professionals serve families through best-in-class websites, management tools, and digital memorialization solutions. The company is headquartered in Waunakee, Wisconsin.

Tribute Technology and Homesteaders Partner to Simplify Preneed Policy Management for Funeral Homes

Waunakee, Wisconsin – October 23, 2025 — Tribute Technology is partnering with Homesteaders Life Company, one of the most trusted names in funeral service, to make it easier for funeral homes to manage preneed policies.

The planned integration, coming in 2026, will connect Homesteaders’ policy data directly with Tribute Management Software, allowing funeral directors to see and link matching preneed policies right from a case. Policy information will update automatically each night, so directors always have the most current details without sorting through paperwork or entering data twice.

“At Homesteaders, we’re committed to offering financial support, expertise, and partnerships that bring value to funeral professionals and the families we serve together,” said Steve Shaffer, Homesteaders President, CEO and Board Chair. “This planned integration with Tribute Technology helps simplify the preneed management process, giving funeral providers easier access to the information they need so they can focus more fully on designing meaningful experiences for the families they serve.”

For funeral homes, this will mean fewer errors, faster workflows, and peace of mind knowing every available fund is captured and applied correctly. Families will benefit too, with less back-and-forth over documents and a smoother, more professional experience.

“Funeral directors carry an enormous responsibility, and every minute spent searching for paperwork is a minute taken away from serving families,” said Courtney Gould Miller, President of Commercial Markets at Tribute Technology. “This upcoming integration with Homesteaders takes something complex and makes it simple. It’s about giving time back to the professionals who give so much of themselves every day.”

This is the first of several planned integrations designed to connect Tribute Management Software with multiple preneed partners. Together, these systems will help funeral homes work more efficiently and better support the families they serve.

About Homesteaders Life Company
For nearly 120 years, Homesteaders Life Company has provided products and services to help people design a better farewell. Rooted in financial stability and a deep commitment to the funeral profession, Homesteaders partners with funeral providers of all sizes to help them grow their businesses through innovative preneed solutions.

About Tribute Technology
Tribute Technology builds technology that helps funeral professionals focus on what matters most—supporting families. Serving more than 9,000 providers worldwide, Tribute’s connected tools for management, websites, marketing, online planning, and payments simplify daily work and strengthen the relationships that matter most. Learn more at www.tributetech.com.

Graphic Caption
Through a new partnership, Tribute Technology and Homesteaders Life Company will connect preneed policy data directly to Tribute Management Software—streamlining workflows and helping funeral homes better serve families.

Tribute Technology Releases Landmark Obituary Study: Traffic, Engagement, and Industry Threats

New research shows organic obituary traffic surging, aggregators taking sessions and revenue, and Tribute-powered pages winning top Google rankings

WAUNAKEE, Wis., Oct. 7, 2025 — Tribute Technology announced the publication of Benchmarking the Modern Obituary: Traffic, Engagement, and Industry Threats, an analysis of more than one billion obituary sessions. The report shows how online obituaries fuel funeral home growth, where traffic originates, and how third-party aggregators divert audiences and purchases away from local firms.  

“Obituaries are the entry point to the modern funeral home,” said Craig Greenseid, CEO of Tribute Technology. “This study gives owners the data to protect that entry point, so families, condolences, brand awareness, and commerce stay with the firm that served them.”  

Obituaries are the top driver of funeral home website traffic, attracting more than 3.5 billion visits annually, with obituary pages drawing five times more visits than all other pages. Sixty percent of visitors are women over age 50, most within 25 miles of the funeral home, aligning with the primary pre-need decision-maker demographic.  

When it comes to obituaries, the study shows speed and substance matter. Obituaries posted within two days of death drive 30 percent more visits and engagements, while those with 500 or more words generate twice as many. 

The study confirms that 75 percent of obituary visits come from organic search or social sharing and underscores SEO-first design, especially on obituaries. This helps ensure families find their funeral home directly rather than an aggregator sites, which divert traffic and dollars. Funeral homes lose up to 260 sessions per obituary, reducing revenue, guestbook entries, and brand equity.  

“Funeral homes want confidence that families will find obituaries on their own website, not an aggregator, and that once they land on that obituary, it drives the engagements, such as condolence messages or traffic to the other pages on the funeral home website.” said Andy Bourke, Chief Digital Officer at Tribute Technology. “Our platform is engineered to rank well, and we are always improving it. That keeps the conversation where it belongs and strengthens long-term family relationships.”  

The study also notes that while AI assistants such as ChatGPT are growing, Google Search dominates with 150 billion monthly visits compared to ChatGPT’s 4 billion. Tribute Technology uses proven SEO structures and schema to ensure obituaries remain visible across both traditional and AI-driven search.  

Finally, the report details the decline of print obituaries and growth of digital memorialization. Digital postings now account for 65 percent of death notices. Tribute Technology is expanding digital distribution through partnerships like Tribute Spotlights with Chptr, which brings obituaries to local television audiences.  

Benchmarking the Modern Obituary is available from Tribute Technology. For details and product updates, visit the Tribute Technology News page.  

About Tribute Technology:  Tribute Technology is a leading provider of software and services for funeral homes, cemeteries, and crematories, helping professionals serve families through best-in-class websites, management tools, and digital memorialization solutions. The company is headquartered in Waunakee, Wisconsin.  

Photo Caption:  Tribute Technology’s new report, Benchmarking the Modern Obituary, analyzes over one billion obituary sessions—revealing how obituaries drive funeral home growth, where online traffic originates, and how aggregators siphon away audiences and sales. With obituaries generating more than 3.5 billion visits annually, this study helps funeral homes protect their most valuable digital entry point.

Tribute Technology Announces AI Features to Streamline Funeral Home Websites and to Support Families

WAUNAKEE, Wisconsin — Tribute Technology has announced the launch of a suite of new artificial intelligence tools designed to reduce administrative work for funeral professionals, cut down on online spam, and create a smoother online experience for families.

The new features — including AI-powered guest book moderation, automated event detail capture, and dynamic spam filtering for online forms — are now live on Tribute Technology websites and will be rolled out to all clients this fall. In addition, every client will receive complimentary access to the AI Tribute Obituary Writer, the company’s award-winning tool that helps create meaningful obituaries in minutes.

“These advancements reflect our commitment to building technology that gives funeral homes time back while giving families a dignified and respectful online experience,” said Matt Powell, Chief Technology Officer at Tribute Technology. “By integrating AI directly into the websites our clients already use, we’re cutting out unnecessary steps, automating repetitive tasks, and freeing up staff to focus on the families they serve. All while giving families a better online experience.”

Among the new features is an AI guest book and form moderation system, which automatically reviews condolence messages and submissions to screen out spam, offensive remarks, or irrelevant content. Another tool, AI event capture, identifies and pulls service details like visitation times directly into the obituary editor, reducing the need for manual entry. Tribute Technology has also introduced AI dynamic form moderation, which filters out junk inquiries before they hit a funeral home’s inbox. Together, the tools create a smoother, safer online environment while cutting down on routine tasks.

To further support funeral professionals, Tribute Technology is including the AI Tribute Obituary Writer for all website clients at no additional cost. The tool drafts polished obituary text in minutes, helping funeral directors provide families with meaningful tributes without adding to their workload.

“This isn’t about replacing human judgment — it’s about eliminating the mindless tasks that steal time from what matters,” said Courtney Gould Miller, President of Commercial Markets at Tribute Technology. “What sets these tools apart is the real impact for funeral homes: less time lost to spam, forms, and data entry, and more time to focus on families. We’re not using AI because it’s trendy. We’re using it because funeral homes need every advantage they can get, and if technology gives back even 30 minutes a day to spend with families, or with your own family, that time is priceless.”

The tools began rolling out in August and will be available to all Tribute Technology clients this fall without the need for setup, training, or disruption.

About Tribute Technology

Tribute Technology empowers funeral professionals with best-in-class software solutions, serving over 9,000 providers worldwide. Its innovative offerings — including websites, marketing solutions, management software, online planning, memorial keepsakes, and payment processing — help funeral professionals save time and focus on families. To learn more, visit www.tributetech.com.

Tribute Spotlights Take Your Obituaries Where They’ve Never Gone Before

This week’s announcement from Tribute Technology and Chptr was more than just a press release — it signaled a truly historic shift in the way today’s deathcare professionals share death notices and obituaries. Tribute Spotlights, the nation’s largest broadcast memorial platform, now offers you the opportunity to publish dynamic video tributes throughout an ever-growing network of more than 200 television markets, providing your funeral home with a new, lucrative revenue stream, increased brand recognition, and a reputation as a differentiator in a competitive landscape.

A modern and meaningful solution 

Tribute Technology and Chptr launched Tribute Spotlights in February to assist funeral directors and families in sharing the news of death and pending arrangements with as many people as possible. Not only do Spotlights expand your memorial offerings well beyond the reach of the local newspaper or your own website; they also transform the typical printed notice and family-submitted photo montage into an engaging and informative video, professionally produced by the Chptr team.  

“At Chptr, our mission has always been to help people celebrate and remember lives in the most authentic way possible,” says Rehan Choudhry, Co-Founder and CEO of Chptr. “Through Tribute Spotlights, we’re able to combine our storytelling expertise with Tribute Technology’s powerful platform to bring memorials to audiences at a scale never before possible. We’re proud to partner with Tribute Technology to give funeral homes a tool that not only honors families’ loved ones but also elevates their visibility and value in the communities they serve.”

Thanks to a full integration with your Tribute Technology-powered platform, every Spotlight can be easily initiated and seamlessly shared with your local television stations for immediate broadcast and inclusion on the station’s website. The simplified process places no extra burden on your team members, while exponentially expanding the scope of your care.

While families can opt out of Spotlight broadcast coverage, funeral homes that have shared this unbelievably affordable package with families have witnessed an amazing adoption rate. For example, 90% of families served by Hill & Wood Funeral Service in Charlottesville, Virginia, have opted to televise their Chptr-produced tributes with local news channel 29News WVIR.

“We offer Chptr to every family through our professional services charge with an opt-out option,” says Tess Willets, Vice-President of Finance at Hill & Wood. “We’ve received a good bit of positive feedback from both families and viewers alike.”

Benefits beyond the broadcast

With each Spotlight, Hill & Wood Funeral Service has reached at least 218,000 households, equating to a media value of more than $2,250 per announcement — roughly ten times the investment in the package and in addition to the built-in charge to families. In most markets, each Tribute Spotlight death notice and one-minute memorial video costs your funeral home $225, with longer memorial videos available upon request at an additional charge. Spotlight bundles of 25 videos per month are also an option, as are custom packages for funeral homes seeking exclusive coverage in their market. Some funeral homes have also been able to include their own ads in the broadcast at no charge with unused airtime, amplifying their savings along with their visibility within the community.

Tribute Spotlights live on the television station’s website, but link back to yours at no additional cost, which increases traffic and SEO value each time you publish an obituary. The Spotlights platform also automatically generates social media-ready visuals that families can post to their profiles to complement their personal remembrances of their loved ones. Families can also upgrade their memorial to a longer, more comprehensive video that is sure to become a treasured keepsake.

“Tribute Spotlights transforms a moment of remembrance into a powerful way to connect families, friends, and entire communities while increasing the funeral home’s visibility on broadcast TV,” adds Courtney Gould Miller, Tribute Technology’s President of Commercial Markets. “This is truly a win for funeral homes and families.”

Spotlighting success

The partnership of Tribute Technology and Chptr has been overwhelmingly successful, exceeding the expectations of and prompting glowingly positive feedback from both families and the funeral homes to whom they entrust their loved ones. Tribute Spotlights are a new and innovative way to elevate your funeral home above those using more traditional (and typically more costly) obituary options.

To learn more about Tribute Spotlights, visit https://www.tributetech.com/tribute-spotlights, or reach out to your Tribute Technology representative.

Tribute Technology and Chptr Launch Nation’s Largest Broadcast Memorial Platform Across U.S. TV Markets

Waunakee, Wis. — August 19, 2025 — Tribute Technology and Chptr have announced a major expansion of their successful Tribute Spotlights partnership, bringing modern video memorials and obituaries to more families and communities than ever before. Starting today, the nation’s largest broadcast memorial platform will deliver these dynamic tributes across TV stations and local news websites in markets nationwide, uniting the timeless act of remembrance with the powerful reach of local media.

Through expanded partnerships with leading broadcast groups — including Hearst, Sinclair Broadcast Group, Gray Television, Paramount, and others — funeral homes can now offer families professionally produced video death notices and tributes that air on local television and appear on station websites. 

Aired TV tributes are produced, distributed, and broadcast daily, with every tribute linking directly back to the funeral home’s website, driving valuable traffic, strengthening community connections, and extending the legacy of loved ones far beyond the service. A new integration with Tribute Technology websites allows funeral homes to send information for aired tributes with just a click of a button on their website admin panel, reducing duplicate entry.

Additionally, obituaries on the Tribute Technology website platform will soon automatically publish to the local television website and link back to the funeral home at no additional cost. This drives awareness among community members and increases traffic and SEO value for each obituary, which is a big step in helping funeral homes get ahead of obituary scrapers.  

Reaching Families and Communities at Scale

Over the next several months, the new digital companion features to the Tribute Spotlights broadcast memorial experience will roll out to hundreds of local news websites and will include obituaries automatically posted to the news site. This rollout provides a radically new way to ensure sustained visibility of memorials for families and consistent awareness for participating funeral homes.

“Obituaries are no longer just words on a page — they’re gateways to connection,” said Courtney Gould Miller, President of Commercial Markets at Tribute Technology. “Tribute Spotlights amplifies the memorial experience and empowers families to foster those vital relationships, reaching more people in the community, especially with loose ties. And with our exclusive feature of auto-publishing obits on TV news sites, families’ stories extend further than ever before.”

Built for Funeral Directors

Tribute Spotlights will be fully integrated in all Tribute Technology-powered funeral home websites, fitting seamlessly into existing workflows without requiring new systems or additional staff effort by partner funeral homes. Tribute’s extensive obituary syndication network powers the scale of this initiative, enabling Chptr to bring video memorials to hundreds of media markets nationwide and making the service immediately available to Tribute Technology’s network of more than 9,000 funeral homes.

“We’re helping funeral homes reestablish themselves as the center of remembrance in their communities, where stories are honored and shared far beyond the service itself,” said Rehan Choudhry, CEO of Chptr.

From Obituary to Community Connection

Tribute Spotlights, powered by Chptr, transforms traditional obituaries into compelling video death notices that broadcast on local television and appear prominently on station websites, ensuring every life story reaches the people who need to hear it. Beyond broadcast reach, Tribute Spotlights serves as a comprehensive memorial platform: automatically generating social-ready visuals for seamless family sharing, preserving memories through lasting digital tributes, and offering white-glove tribute video production that captures the essence of a life through personalized storytelling and professional filmmaking.

About Chptr

Chptr is a storytelling platform for the modern age, dedicated to preserving and sharing stories in ways that transcend traditional memorialization. By transforming memories into beautifully crafted narratives, Chptr helps families and communities honor the past, connect in the present, and ensure stories live on forever. Through broadcast video technology and immersive storytelling, Chptr bridges the gap between personal history and public remembrance. Learn more at www.chptr.com.

About Tribute Technology

Tribute Technology is dedicated to empowering funeral professionals with best-in-class technology solutions. Serving over 9,000 end-of-life providers worldwide, Tribute Technology’s innovative software and services — including website platforms, marketing solutions, management software, online planning, memorial keepsakes, and payment processing — help funeral professionals save time and focus on supporting families. To learn more, visit: https://www.tributetech.com/tribute-spotlights.

Tribute Technology Announces Strong Start to 2025, Driven by Innovation and Digital Reach

WAUNAKEE, Wis. – Tribute Technology, the leading provider of technology solutions for the funeral and cemetery profession, announced a strong first half of 2025 with notable year-over-year growth across multiple areas of its business. The company achieved solid increases in both revenue and EBITDA, underscoring how its commitment to helping funeral professionals thrive in a digital world drives growth.

Tribute Technology’s platform continues to serve as an important connection point for families and communities during life’s most meaningful moments. In the first six months of the year, the company recorded more than 550 million obituary visits across client websites, demonstrating the scale and reach of its digital presence as families increasingly turn to online spaces to honor and remember loved ones. This digital reach was bolstered by a 9 percent increase in new funeral home websites launched year over year, expanding the number of firms able to connect with their communities online.

“Everything we do starts with the customer in mind,” said Craig Greenseid, chief executive officer at Tribute Technology. “We’re seeing real momentum across the business, and that’s thanks to the strength of our team, the clarity of our mission, the strong partnerships we’ve built with funeral professionals, and our commitment to delivering powerful technology.”

For Tribute Management Software, new systems launched increased 70 percent for the first half year over year, demonstrating Tribute Technology’s continued leadership in management software for the profession. This also reflects the platform’s expanding role in helping firms streamline operations, manage data more effectively, and provide a seamless experience for families.

Marketing services revenue increased 11 percent year-over-year, underscoring the value of these solutions in helping firms grow and connect with their communities.

Most importantly, eCommerce commissions earned by funeral homes in the first half of 2025 increased 7 percent compared to the same period last year, fulfilling Tribute Technology’s commitment to continually increase earnings for its website customers through optimization.  

Platform Enhancements to Support Funeral Professionals and Fuel Growth

Tribute Technology introduced a series of product and service enhancements in the first half of the year to improve efficiency, personalization, and digital outreach for funeral professionals. Among the highlights was the launch of Obit360, a next-generation obituary platform designed to help funeral homes and families get more value from every obituary. Obit360 offers an improved user experience, increased engagement, and easier access to event details—helping each obituary reach more people and generating increased traffic to funeral home websites. 

Strengthened Service Model and Expanded Partnerships

To better serve its clients, Tribute Technology restructured its support and account management teams, assigning a dedicated account manager to every funeral home partner. In addition, Tribute Technology expanded its partnership with Chptr to scale Tribute Spotlights—a unique feature that broadcasts death notices on local television stations, extending reach within local communities and honoring loved ones in a highly visible and meaningful way. 

Looking to the second half of 2025, Tribute Technology will continue to release AI-powered tools, introduce new features in its management software, and deliver continued enhancements across its product suite. These updates are designed to help funeral professionals operate more efficiently, grow their businesses, and strengthen their connections with families.

Tribute Technology’s strong performance in early 2025 reflects its investment in customer-driven innovation, agile product development, and its mission to help firms build trusted, modern brands within their communities.  This momentum reflects Tribute Technology’s continued growth in its customer base, expansion of its platform, increased adoption of management software and websites, and higher commissions earned by its funeral home partners.

About Tribute Technology:
Tribute Technology is dedicated to empowering funeral professionals with best-in-class technology solutions. Serving more than 9,000 end-of-life providers worldwide, Tribute Technology’s innovative software and services—including website platforms, marketing solutions, management software, online planning, memorial keepsakes, and payment processing—help funeral professionals save time and focus on supporting families.  To learn more, visit www.tributetech.com.