Personalization Made Simple: Eulogize Brings Fresh Tools to Funeral Homes

As families’ expectations evolve, personalization is no longer an “extra” in funeral service—it’s the standard. But while most deathcare professionals recognize the value of creating meaningful, individualized tributes, the barrier has often been the perception that personalization is time-consuming, complicated, or simply out of reach for a busy funeral home.

That’s exactly the challenge Eulogize Memorials aims to solve. Ahead of an expanded presence at the NFDA International Convention & Expo in Chicago this October, Nick Kelly, Eulogize Co-Founder and Head of Product & Partnerships, is showcasing how easy it can be for funeral directors to deliver tributes that go beyond overused templates and truly reflect the lives being celebrated.

Moving beyond templates

For Kelly, the focus is simple: “Avoid the cookie cutter.” Funeral homes, he explains, don’t need to rely on generic designs or one-size-fits-all options. Instead, with just a few extra moments of conversation with families—learning about hobbies, family traditions, or favorite places—directors can build tributes that feel unique without adding significant work.

“It shouldn’t be a fear,” Kelly says. “It shouldn’t sound like a huge amount of work. It’s not. And it can have a huge impact.”

Eulogize’s platform is designed to serve as a launch pad for creativity. Rather than overwhelming you with endless preloaded themes (what Kelly calls “the Netflix effect”), the system offers a streamlined set of strong starting points. From there, directors can easily adjust colors, images, layouts, and filters—making each piece stunningly bespoke.

The goal isn’t to force you to become a designer, but to give you accessible tools that help capture a family’s story in a way that looks polished, professional, and deeply personal.

Keepsakes that last

Another exciting innovation Eulogize is introducing this fall is its partnership with MILK Books, an international leader in premium, museum-grade photo albums. Long known for their work in luxury weddings and fashion, MILK Books bring craftsmanship and quality to the memorial space.

Families who upload dozens or even hundreds of photos often struggle to narrow them down for a slideshow. With Eulogize’s integration, those “extra” images can be transformed into a high-quality photo book. Families can generate a layout with a single click—or spend more time customizing the design.

Unlike traditional memorial products that may be tucked away in a drawer, these albums are meant to live on the coffee table, revisited for years to come. They also give funeral homes a new way to connect with families long after the service, offering keepsakes for anniversaries, birthdays, or holidays.

“This isn’t something that’s going to be stashed and thrown away,” Kelly explains. “It’s something that’s going to live out on their table.”

For directors, the benefit is twofold: families gain a meaningful remembrance, while funeral homes strengthen relationships and open the door to new revenue opportunities.

Easy for families, easy for your team

Perhaps one of the strongest appeals of the Eulogize platform is its ease of use. While many design tools require hours of training or a single “creative” staff member, Eulogize is built for busy funeral homes where anyone on the team can step in.

“It doesn’t really matter who’s around,” Kelly notes. “Every staff member can have a login. You’ve always got that control and ability to offer that service consistently throughout the year, regardless of staffing issues.”

The platform is intentionally simple: intuitive enough to learn in an hour, yet robust enough to produce professional-quality results. That makes personalization accessible even when time is short or families provide limited input.

Personalization as storytelling

At the heart of Eulogize’s philosophy is the belief that personalization is really about storytelling. It’s not just about adding a golf motif because someone loved the game. It’s about capturing the memory of a grandfather playing golf with his grandson, or weaving in school colors from a beloved alma mater.

Small touches like these transform memorial products into meaningful reflections of life. They also elevate a funeral home’s reputation in the community, showing families that “extra time and effort” went into every detail.

“By spending just a little more time, you can apply those details in a way that makes each service unique,” Kelly says.

Looking Ahead

Eulogize continues to expand its offerings, from subtle creative features like filters and layouts, to more innovative tools to save funeral directors time without sacrificing quality. But at its core, the company’s mission remains the same: helping funeral homes provide personalization that is easy, meaningful, and scalable. 

As funeral service moves further into an era of choice, customization, and storytelling, Eulogize offers a reminder that personalization doesn’t have to be complicated. With the right tools, deathcare professionals can deliver unique, beautiful tributes—while saving time, building stronger connections, and setting your businesses apart.

Be sure to stop by Booth 727 at the NFDA Expo in Chicago this month to meet Nick Kelly and see for yourself what Eulogize can do for you, your team, and the families you serve!

Tech Turbocharge in Baltimore to Elevate the Deathcare Profession with Digital Tools and Insights 

Join Your Peers on Thursday, Dec. 11, 2025 

When you come to Tech Turbocharge: Digital Tools to Elevate the Deathcare Profession, you’ll learn how to put technology to work for you, your staff, and most importantly – the families you serve.

On Dec. 11, 2025, some of the most trusted experts in deathcare will come together at the DoubleTree by Hilton Baltimore – BWI Airport to reveal why it’s so important to embrace new technology solutions and which tools can help your funeral home, crematory and/or cemetery boost market share. You’ll walk away with a blueprint so you can:

• Enhance the family experience: Modern tools provide personalized, seamless communication, helping families feel more supported during difficult times.
• Boost operational efficiency: Automation and integrated systems reduce administrative burdens, allowing staff to focus on compassionate service.
• Improve revenue streams: Advanced marketing and analytics tools can drive more preneed and at-need cases by reaching the right families at the right time.
• Future-proof your business: Early adoption of technology ensures long-term competitiveness as consumer expectations continue to evolve.

Visit www.TechTurbocharge.com to learn more about the event – or just click on the events tab on FuneralVision.com.

Continuing education applications for the event, which is hosted by FuneralVision.com, are underway.

“Whether it’s communicating with families over the phone, using technology to make services more personal, streamlining business processes or leveraging the potential of artificial intelligence, technology is increasingly at the core of funeral service,” said Thomas Parmalee, founder of FuneralVision.com. “We’re excited to offer an event that focuses on how funeral homes, crematories, combination operations and cemeteries to use technology to retain and boost market share, while also enhancing customer satisfaction and profitability.”

Speakers include:

Matthew Bailey is a sixth-generation licensed funeral director and embalmer, certified celebrant, certified crematory operator and celebrant trainer. He owns Connecticut Life Tributes, which includes B.C. Bailey Funeral Home, Bailey Funeral Home and Carpino Funeral Home. He will deliver a session titled “Tech that Touches: Using Technology to Enhance the Human Experience in Funeral Service.”

Minh Reid, manager of e-commerce and web strategy at Carriage Services, is a strategic leader in digital merchandising, e-commerce and site optimization, recognized for driving meaningful improvements in user experience and digital performance.  As manager of e-commerce and web strategy at Carriage Services, she spearheads initiatives that combine data-driven insights with compassionate design, helping funeral homes and cemeteries create digital experiences that are as supportive and accessible as in-person care.  

Brent Thomas, head of business development at Dead Ringers, has more than 28 years of experience in the deathcare profession. He began his journey in cemetery and funeral preneed sales before quickly advancing into sales leadership roles. He went on to work at Batesville and also led the sales training and development team at Homesteaders Life Company. He will deliver a session titled “Beyond the Call: Using Analytics, Learning and AI to Elevate the Customer Experience.”

Welton Hong, founder and CEO of Ring Ring Marketing and the secret weapon behind some of the deathcare profession’s highest volume firms, will deliver a presentation titled “Tech-Savvy Growth: How AI and Digital Marketing Can Elevate Your Business.”

Cole Waybright is the vice president of sales optimization at Homesteaders Life Company. He formerly was an executive at Foundation Partners Group, serving as vice president of sales operations, director of preneed and as a preneed manager. He will deliver a session titled “Breaking Silos: Maximizing Efficiency with Integrated Technology.”

Reserve Your Seat Early and Save Money! 

The DoubleTree by Hilton Hotel Baltimore – BWI Airport is 10 minutes from Baltimore/Washington International Airport, with a free 24-hour shuttle both ways.

Its location near I-195 offers easy access to downtown: Camden Yards, M&T Bank Stadium, and the Inner Harbor are eight miles away. Enjoy a warm chocolate chip cookie when you arrive!

Register for Tech Turbocharge before Sept. 12 and you will pay only $229 per ticket, which includes breakfast and lunch. After the early-bird expires, everyone pays $349.

Reserve your hotel room at our special rate here:  https://group.doubletree.com/9nhuvg

Tech Turbocharge would not be possible without our generous sponsors, including our Platinum sponsor, Homesteaders Life Company; and our Gold sponsors, Celebrate Life Co., ASD – Answering Service for Directors, Nomis Publications and Ring Ring Marketing.

Don’t miss your chance to join your peers and move your business forward by signing up for Tech Turbocharge.

Don’t forget: Visit www.TechTurbocharge.com to learn more about the event – or just click on the events tab on FuneralVision.com.

PlotBox Reveals Expanded Range of Financial Management Tools for Deathcare Providers

March 2024: Leading deathcare management solutions provider PlotBox has unveiled its new suite of financial tools and applications, designed specifically to meet the unique needs of cemetery, crematory, and funeral home operators.

From payment processing to trust fund management, this complete financial platform is accessed from within PlotBox’s existing solution, boasting direct financial API integrations with an ever-growing library of up to 20 leading accounting platforms, including QuickBooks, Xero and NetSuite.

With PlotBox Pay, customers will have access to the industry’s most innovative payment technology with simple, secure, and reliable payment processing that includes automated ACH and card payments to streamline and enhance customer service.

PlotBox CEO Sean McAllister said, “PlotBox’s digital financial management offering has grown.  We all know how challenging month-ends and audits can be, and with the PlotBox Financial Management Suite, we’re helping to take the headache out of finances.

In listening to our customers, it was clear that there was a real need for an all-encompassing solution that would help them to overcome the complexities of their financial processes.  We were hearing loud and clear, the pains of manual workarounds, the risks and liabilities associated with errors and inaccurate data, and of course, time lost due to the lack of a dedicated finance system to bring everything together.

Our aim was to provide a means of streamlining and simplifying financial processes, along with the flexibility to integrate the PlotBox solution with their current accounting platforms.  And we’re not finished here, this is a key focus of our product roadmap and we will continue to innovate, creating new financial management products that will allow deathcare operators to provide the best possible service to their families.”

Click here to learn more.

About PlotBox

PlotBox is the innovative cloud-based digital deathcare management solution that enables cemeteries, crematories, and funeral homes of every size to serve better, save time, increase revenue, reduce risk, and sustain long-term growth.  The essentials of deathcare management seamlessly integrated into a single, easy-to-use platform for more streamlined processes and increased efficiencies, with exceptional customer support local to you.

Our financial management suite provides seamless financial API integrations with a growing library of up to 20 leading accounting platforms, including QuickBooks, Xero and NetSuite.  Fully scalable and with a range of pricing and package options, PlotBox can grow as you do, ensuring you get the best value right from day one, all while investing in your future.

Headquartered in Northern Ireland, with on-the-ground representatives in the United States and Australia, our 100-strong multidisciplinary team of experts provides the same professional levels of service and satisfaction across the globe.