Big Move in Deathcare Tech: Courtney Gould Miller Moves from Tribute Technology to Homesteaders Life Company

Courtney Gould Miller, a well-known leader in funeral service technology and digital strategy, is transitioning from Tribute Technology to join Homesteaders Life Company as Chief Growth Officer. The move represents a strategic shift for Miller while reinforcing Homesteaders’ continued investment in innovation, digital growth, and long-term relevance in the deathcare profession.

Courtney has been instrumental in helping Tribute Technology evolve into one of the profession’s most comprehensive digital platforms. During her time at Tribute, the company moved beyond standalone tools and toward a more unified ecosystem, designed to reduce complexity for funeral homes, eliminate redundant workflows, and create a more seamless experience for both professionals and the families they serve.

Her work helped position Tribute as a technology partner focused not just on features, but on usability, integration, and long-term value for funeral homes navigating an increasingly digital landscape.

As Courtney steps into her new role at Homesteaders, her relationship with Tribute will continue. She will remain involved as an advisor, supporting the company through strategic initiatives, industry events, and ongoing collaboration. The transition has been closely coordinated between the two organizations, reflecting a strong and positive partnership that remains intact.

A Strategic Growth Role at Homesteaders

At Homesteaders Life Company, Miller will join the executive team as Chief Growth Officer, where she will bring a digital-first growth perspective across the organization. Her role will extend beyond traditional marketing to include oversight and influence across technology investments, digital consumer journeys, and growth-oriented initiatives tied to preneed education and engagement.

Homesteaders has made significant investments in recent years to modernize how families interact with preneed solutions, and Miller’s appointment signals a continued commitment to meeting consumers where they are: digitally, relationally, and culturally.

In addition to marketing and brand strategy, Miller will be involved in evaluating and guiding technology initiatives that support Homesteaders’ broader vision. Her experience in building scalable, integrated platforms aligns with the company’s goal of creating digital solutions that match the size, reach, and responsibility of its mission.

Continuity and Momentum at Tribute Technology

Miller’s departure from Tribute comes at a time of strength for the company. Tribute continues to advance its vision of being a fully integrated, all-in-one technology platform for funeral homes, focused on reducing fragmented systems and simplifying how funeral professionals operate and serve families.

Leadership at Tribute has emphasized that the foundation built during Miller’s tenure positions the company well for continued growth and innovation. With leadership continuity in place and new product development underway, Tribute enters its next chapter with clarity and confidence.

A Move That Reflects the Direction of the Profession

Miller’s transition highlights a broader shift within the deathcare profession, one where technology, preneed, and consumer experience are becoming increasingly interconnected. Her move from a leading technology platform to a major preneed organization underscores the importance of cross-functional leadership and collaboration across the industry.

Rather than stepping away from deathcare, Miller is deepening her involvement, bringing her experience, perspective, and passion into a new role that bridges innovation and tradition.

As Homesteaders continues to expand its digital footprint and Tribute advances its platform vision, Miller’s ongoing connection to both organizations reflects a shared belief: the future of funeral service will be shaped by leaders who understand technology, growth, and the sacred responsibility of serving families.

Read full press release from Homesteaders Life Company

Read full press release from Tribute Technology

Tribute Technology Partners with Family Shield Credit to Expand Access to Funeral Financing

Partnership Provides Client Families Access to Budget-Friendly Payment Plans while Strengthening Funeral Homes and Reducing Accounts Receivable

WAUNAKEE, Wis., Nov. 5, 2025 — Tribute Technology has announced a new partnership with Family Shield Credit, the first fintech platform designed by funeral professionals to offer flexible, budget-friendly payment options for funeral homes and their client families. This collaboration integrates Family Shield’s proven financing platform into Tribute Technology’s ecosystem, making it easier than ever for funeral homes to provide families with the services they need without the burden of immediate financial constraints.

“Family Shield offers a crucial solution that allows families to make decisions based on what they truly want for their loved ones, not just what they can afford at the moment,” said Craig Greenseid, CEO of Tribute Technology. “By working with Family Shield, we’re adding another layer to the Tribute Technology platform, giving funeral homes the ability to offer more comprehensive services while improving their financial health at the same time.”

Key Benefits for Funeral Homes

The partnership with Family Shield brings several key advantages to funeral homes. Funeral homes receive direct payment from Family Shield, typically within 48 hours of the client’s service, eliminating the delays and uncertainties associated with waiting for estate settlements, life insurance disbursements, or property sales. This helps improve cash flow and reduce accounts receivable.

Homes using Family Shield see an average 30% increase in total spend per family. Flexible payment plans empower families to select the services and memorials they truly want, rather than settling due to immediate financial constraints.

Family Shield’s platform provides fast underwriting and approval decisions through a proprietary fintech portal, streamlining the application process. There is no paperwork or manual review required, making it easy for funeral homes to offer this option to families. 

Tribute Technology funeral homes can quickly onboard through an automated online portal. Ongoing webinars and training are available to help funeral directors confidently present these payment options to families. Combined with Tribute Technology’s existing Tribute Pay payment platform, this exciting partnership with Family Shield creates a comprehensive financial solution for funeral directors.

“Our goal is to help funeral homes serve families with compassion and respect, and this partnership directly aligns with that mission,” said Dan Solecki Sr., Co-Founder and President at Family Shield Credit. “With Family Shield, funeral homes can streamline their payment processes, improve cash flow, and offer families the peace of mind they deserve.”

About Family Shield
Family Shield Credit provides flexible payment solutions for funeral homes and their clients, offering families peace of mind during difficult times. Families can borrow funds to cover funeral expenses, relieving the stress of immediate payments and providing much-needed time. Learn more at www.familyshieldcredit.com.

About Tribute Technology
Tribute Technology is a leading provider of software and services for funeral homes, cemeteries, and crematories, helping professionals serve families through best-in-class websites, management tools, and digital memorialization solutions. To learn more, visit www.tributetech.com.

Photo Caption
Tribute Technology has partnered with Family Shield Credit to bring flexible, budget-friendly payment options to funeral homes and the families they serve — helping firms improve cash flow and receive direct payment within 48 hours.

You can’t read the newspaper or hear the television news without hearing of some new technology that is moving Artificial Intelligence forward.  Well, if you are keeping up with Death Care on a daily basis, you will also notice that technology is moving forward fast and furious to help funeral service professionals everyday.

The latest news that I heard was livestream technology company OneRoom and its innovation to solve “long-standing music copyright risk” during recorded services.

You can learn of OneRoom’s new innovative technology here.

According to a press release from OneRoom that we received this week, “For years, funeral homes have faced a legal risk when recording and sharing services that include copyright music. It’s a well-known issue within the industry, one with no clear solution, until now. OneRoom’s new built-in Music Copyright Protection feature removes the exposure entirely, making recorded services safe to share while preserving the integrity of the experience.”

Again, as noted in a statement in the press release, International Cemetery, Cremation, and Funeral Association (ICCFA) General Counsel Poul Lemasters says this about the issue, “Once the live event and stream are over, then the licenses no longer cover any additional publication if the music is part of the service. This means that if you choose to record the service and post it on your site, the music must be muted, because neither license allows a recording and playback of copyrighted music”.

The press release from OneRoom goes on to say, “OneRoom’s Music Copyright Protection solves that. Music plays in full during the livestream. Then, in the recording, only copyrighted songs are muted, everything spoken remains untouched. Guests watching the service can see a discreet on-screen message showing the song title and artist, with a link to listen on YouTube.”

Brady Cox, CEO of OneRoom made this prepared comment in the press release, “This has been a known risk in the industry for years, but no one had solved it.  We’ve built a solution that’s respectful to the experience, no effort for the funeral home, and includes a playlist with links that keeps the experience whole for guests, so they can still listen to the music. It’s compliant, and it takes the worry off the table.”

The feature will roll out to existing OneRoom customers over the coming months. There’s no setup required and no extra cost.

Tom Anderson
Funeral Director Daily

Funeral Director Daily take:  As I alluded to in the first paragraph of this article, technology is rapidly moving forward in the Death Care space.  As a provider of Death Care news, I get press releases almost every day of some new technology feature available for Death Care providers.

I find myself thinking that the disposition of the dead human body is pretty much the same — burials and crematations, with a few other options now available.  However, the technology to help funeral service professionals handle the different tasks of caring for that person and also for providing the services and communication that survivors find necessary is changing every single day.

I’m a firm believer that the way funeral homes and cemeteries acquire, serve, and retain future clientele is changing drastically.  And, technology will be a big factor in how you do those things. . . . . it might even be that those that can capture the “technology savvy” consumer will have a leg-up on the competition when it comes to market share.

My advice, especially for the older, more traditional funeral directors like myself. . . .is that you cannot afford to put your head in the sand when thinking about technology.  My hunch, is that if you do, your competitors may zoom right past you.

More news from the world of Death Care:

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“A servant’s attitude guided by Christ leads to a significant life”

ObituaryShare Partners with Tribute Technology to Help Funeral Homes Reach More Families

WAUNAKEE, Wis. — October 22, 2025 — ObituaryShare.com has partnered with Tribute Technology to make it easier for funeral homes to share obituaries online and connect with more people in their communities.

Through this new partnership, funeral homes using Tribute Technology websites can now link directly to ObituaryShare. The integration lets staff automatically post obituaries to Facebook and other social channels with no extra steps or technical work required. Each post leads readers back to the funeral home’s website, helping more families find services, send flowers, and show support.

“As obituaries continue to move online rather than being printed, it’s important that they still reach the people who care,” said Bob Arrington, President of ObituaryShare. “We built ObituaryShare so families could get the word out in a way that connects. Working with Tribute Technology makes that even easier for funeral homes.”

The connection between the two platforms is simple to set up and available now for Tribute Technology customers. Those who activate the feature will also receive special partnership pricing on ObituaryShare services.

“Families often turn to Facebook to remember a loved one and share memories and support,” said Courtney Gould Miller, President of Commercial Markets at Tribute Technology. “Our partnership with ObituaryShare makes that process effortless for funeral homes by helping bring those stories to where people are already connecting.”

Special Offer for Tribute Technology Customers

Tribute Technology partners receive exclusive pricing on ObituaryShare services. To learn more or get started, visit ObituaryShare.com or contact your Tribute Technology account representative.

About ObituaryShare

ObituaryShare.com helps funeral homes publish and share obituaries on social media, reaching friends, family, and community members in a more personal way. Founded by Bob Arrington, President of Arrington Funeral Directors, and Roy Heatherly, a longtime newspaper executive.  ObituaryShare offers a simple, affordable way to share stories and strengthen community connections.

About Tribute Technology

Tribute Technology is a leading provider of software and services for funeral homes, cemeteries, and crematories, helping professionals serve families through best-in-class websites, management tools, and digital memorialization solutions. The company is headquartered in Waunakee, Wisconsin.

Fortitude Research and Marketing Launches Guidant – the First Technology Platform to Enable Online Cemetery Property Sales

Patented platform goes live with Milestone Funeral Partners, marking a major step forward in the digital transformation of the deathcare profession

WESTLAKE VILLAGE, Calif., Oct. 22, 2025 /PRNewswire/ — Fortitude Research and Marketing today announced the launch of Guidant, a technology company pioneering digital commerce solutions for cemeteries and funeral homes. The patented platform enables families to purchase cemetery property and related services directly from cemeteries, completely online — a first for the deathcare profession.

While several companies have made it possible to arrange funerals and cremations online, Guidant is the first to bring direct cemetery property transactions — traditionally an offline, in-person process, requiring customers to meet with a sales professional — into a fully digital, secure, environment.

Guidant’s patented technology integrates interactive mapping, inventory management, and e-commerce functionality, allowing cemeteries to showcase available property, streamline purchasing, and enhance the consumer experience. According to industry research, thirty-five percent of consumers say they would purchase cemetery property online if they had the option.

“For too long, cemetery property sales have been one of the last major purchase categories still tied to a completely offline process,” said George Owens, Founder of Fortitude Research and Marketing which incubated Guidant. “Guidant changes that. Our platform brings the transparency, convenience, and accessibility that today’s consumers expect — while empowering cemetery operators to grow their business in a digital-first world.”

The company’s first live implementation launched at Brooklawn Memorial Park in Portland, Maine, a partner of Milestone Funeral Partners, a forward-thinking funeral, cemetery, and crematory company serving funeral homes and cemeteries across multiple states in the Northeast.

“We’re proud to be the first to bring Guidant’s technology to market,” said Mike Martel, President of Milestone Funeral Partners. “This platform makes it easier for families to make meaningful, informed decisions — and it gives our locations a new way to reach people where they are. Guidant represents the kind of innovation our profession has needed for years.”

Guidant’s technology is patented, with 11 additional partner locations currently in pre-launch. The company is now entering an active growth phase, seeking to add new locations to the platform as well as seedinvestment to accelerate deployment, expand its engineering team, and scale adoption across North America.

“This isn’t just a digital tool,” added Owens. “It’s the foundation for how the next generation of cemetery commerce will operate — built with respect for tradition, and the innovation needed for the future.”

About Guidant

Guidant is a technology company transforming the way cemeteries sell property and services. With a patented digital platform that enables families to browse, select, and purchase cemetery property online, Guidant empowers cemeteries to modernize their sales process and meet the expectations of today’s digital consumer.
Learn more at: OurGuidant.com

About Milestone Funeral Partners

Milestone Funeral Partners, led by experienced funeral directors Michael Martel and Timothy “TJ” Smart, focuses on supporting community-based Managing Partners and fostering entrepreneurship. With a dedication to people and local caregivers, the company ensures its businesses are led by the best caregivers in each community they serve.
Learn more at: Milestonefuneralpartners.com

Tribute Technology and Homesteaders Partner to Simplify Preneed Policy Management for Funeral Homes

Waunakee, Wisconsin – October 23, 2025 — Tribute Technology is partnering with Homesteaders Life Company, one of the most trusted names in funeral service, to make it easier for funeral homes to manage preneed policies.

The planned integration, coming in 2026, will connect Homesteaders’ policy data directly with Tribute Management Software, allowing funeral directors to see and link matching preneed policies right from a case. Policy information will update automatically each night, so directors always have the most current details without sorting through paperwork or entering data twice.

“At Homesteaders, we’re committed to offering financial support, expertise, and partnerships that bring value to funeral professionals and the families we serve together,” said Steve Shaffer, Homesteaders President, CEO and Board Chair. “This planned integration with Tribute Technology helps simplify the preneed management process, giving funeral providers easier access to the information they need so they can focus more fully on designing meaningful experiences for the families they serve.”

For funeral homes, this will mean fewer errors, faster workflows, and peace of mind knowing every available fund is captured and applied correctly. Families will benefit too, with less back-and-forth over documents and a smoother, more professional experience.

“Funeral directors carry an enormous responsibility, and every minute spent searching for paperwork is a minute taken away from serving families,” said Courtney Gould Miller, President of Commercial Markets at Tribute Technology. “This upcoming integration with Homesteaders takes something complex and makes it simple. It’s about giving time back to the professionals who give so much of themselves every day.”

This is the first of several planned integrations designed to connect Tribute Management Software with multiple preneed partners. Together, these systems will help funeral homes work more efficiently and better support the families they serve.

About Homesteaders Life Company
For nearly 120 years, Homesteaders Life Company has provided products and services to help people design a better farewell. Rooted in financial stability and a deep commitment to the funeral profession, Homesteaders partners with funeral providers of all sizes to help them grow their businesses through innovative preneed solutions.

About Tribute Technology
Tribute Technology builds technology that helps funeral professionals focus on what matters most—supporting families. Serving more than 9,000 providers worldwide, Tribute’s connected tools for management, websites, marketing, online planning, and payments simplify daily work and strengthen the relationships that matter most. Learn more at www.tributetech.com.

Graphic Caption
Through a new partnership, Tribute Technology and Homesteaders Life Company will connect preneed policy data directly to Tribute Management Software—streamlining workflows and helping funeral homes better serve families.

Tribute Technology Releases Landmark Obituary Study: Traffic, Engagement, and Industry Threats

New research shows organic obituary traffic surging, aggregators taking sessions and revenue, and Tribute-powered pages winning top Google rankings

WAUNAKEE, Wis., Oct. 7, 2025 — Tribute Technology announced the publication of Benchmarking the Modern Obituary: Traffic, Engagement, and Industry Threats, an analysis of more than one billion obituary sessions. The report shows how online obituaries fuel funeral home growth, where traffic originates, and how third-party aggregators divert audiences and purchases away from local firms.  

“Obituaries are the entry point to the modern funeral home,” said Craig Greenseid, CEO of Tribute Technology. “This study gives owners the data to protect that entry point, so families, condolences, brand awareness, and commerce stay with the firm that served them.”  

Obituaries are the top driver of funeral home website traffic, attracting more than 3.5 billion visits annually, with obituary pages drawing five times more visits than all other pages. Sixty percent of visitors are women over age 50, most within 25 miles of the funeral home, aligning with the primary pre-need decision-maker demographic.  

When it comes to obituaries, the study shows speed and substance matter. Obituaries posted within two days of death drive 30 percent more visits and engagements, while those with 500 or more words generate twice as many. 

The study confirms that 75 percent of obituary visits come from organic search or social sharing and underscores SEO-first design, especially on obituaries. This helps ensure families find their funeral home directly rather than an aggregator sites, which divert traffic and dollars. Funeral homes lose up to 260 sessions per obituary, reducing revenue, guestbook entries, and brand equity.  

“Funeral homes want confidence that families will find obituaries on their own website, not an aggregator, and that once they land on that obituary, it drives the engagements, such as condolence messages or traffic to the other pages on the funeral home website.” said Andy Bourke, Chief Digital Officer at Tribute Technology. “Our platform is engineered to rank well, and we are always improving it. That keeps the conversation where it belongs and strengthens long-term family relationships.”  

The study also notes that while AI assistants such as ChatGPT are growing, Google Search dominates with 150 billion monthly visits compared to ChatGPT’s 4 billion. Tribute Technology uses proven SEO structures and schema to ensure obituaries remain visible across both traditional and AI-driven search.  

Finally, the report details the decline of print obituaries and growth of digital memorialization. Digital postings now account for 65 percent of death notices. Tribute Technology is expanding digital distribution through partnerships like Tribute Spotlights with Chptr, which brings obituaries to local television audiences.  

Benchmarking the Modern Obituary is available from Tribute Technology. For details and product updates, visit the Tribute Technology News page.  

About Tribute Technology:  Tribute Technology is a leading provider of software and services for funeral homes, cemeteries, and crematories, helping professionals serve families through best-in-class websites, management tools, and digital memorialization solutions. The company is headquartered in Waunakee, Wisconsin.  

Photo Caption:  Tribute Technology’s new report, Benchmarking the Modern Obituary, analyzes over one billion obituary sessions—revealing how obituaries drive funeral home growth, where online traffic originates, and how aggregators siphon away audiences and sales. With obituaries generating more than 3.5 billion visits annually, this study helps funeral homes protect their most valuable digital entry point.

Tribute Technology Announces AI Features to Streamline Funeral Home Websites and to Support Families

WAUNAKEE, Wisconsin — Tribute Technology has announced the launch of a suite of new artificial intelligence tools designed to reduce administrative work for funeral professionals, cut down on online spam, and create a smoother online experience for families.

The new features — including AI-powered guest book moderation, automated event detail capture, and dynamic spam filtering for online forms — are now live on Tribute Technology websites and will be rolled out to all clients this fall. In addition, every client will receive complimentary access to the AI Tribute Obituary Writer, the company’s award-winning tool that helps create meaningful obituaries in minutes.

“These advancements reflect our commitment to building technology that gives funeral homes time back while giving families a dignified and respectful online experience,” said Matt Powell, Chief Technology Officer at Tribute Technology. “By integrating AI directly into the websites our clients already use, we’re cutting out unnecessary steps, automating repetitive tasks, and freeing up staff to focus on the families they serve. All while giving families a better online experience.”

Among the new features is an AI guest book and form moderation system, which automatically reviews condolence messages and submissions to screen out spam, offensive remarks, or irrelevant content. Another tool, AI event capture, identifies and pulls service details like visitation times directly into the obituary editor, reducing the need for manual entry. Tribute Technology has also introduced AI dynamic form moderation, which filters out junk inquiries before they hit a funeral home’s inbox. Together, the tools create a smoother, safer online environment while cutting down on routine tasks.

To further support funeral professionals, Tribute Technology is including the AI Tribute Obituary Writer for all website clients at no additional cost. The tool drafts polished obituary text in minutes, helping funeral directors provide families with meaningful tributes without adding to their workload.

“This isn’t about replacing human judgment — it’s about eliminating the mindless tasks that steal time from what matters,” said Courtney Gould Miller, President of Commercial Markets at Tribute Technology. “What sets these tools apart is the real impact for funeral homes: less time lost to spam, forms, and data entry, and more time to focus on families. We’re not using AI because it’s trendy. We’re using it because funeral homes need every advantage they can get, and if technology gives back even 30 minutes a day to spend with families, or with your own family, that time is priceless.”

The tools began rolling out in August and will be available to all Tribute Technology clients this fall without the need for setup, training, or disruption.

About Tribute Technology

Tribute Technology empowers funeral professionals with best-in-class software solutions, serving over 9,000 providers worldwide. Its innovative offerings — including websites, marketing solutions, management software, online planning, memorial keepsakes, and payment processing — help funeral professionals save time and focus on families. To learn more, visit www.tributetech.com.

Tribute Technology and Chptr Launch Nation’s Largest Broadcast Memorial Platform Across U.S. TV Markets

Waunakee, Wis. — August 19, 2025 — Tribute Technology and Chptr have announced a major expansion of their successful Tribute Spotlights partnership, bringing modern video memorials and obituaries to more families and communities than ever before. Starting today, the nation’s largest broadcast memorial platform will deliver these dynamic tributes across TV stations and local news websites in markets nationwide, uniting the timeless act of remembrance with the powerful reach of local media.

Through expanded partnerships with leading broadcast groups — including Hearst, Sinclair Broadcast Group, Gray Television, Paramount, and others — funeral homes can now offer families professionally produced video death notices and tributes that air on local television and appear on station websites. 

Aired TV tributes are produced, distributed, and broadcast daily, with every tribute linking directly back to the funeral home’s website, driving valuable traffic, strengthening community connections, and extending the legacy of loved ones far beyond the service. A new integration with Tribute Technology websites allows funeral homes to send information for aired tributes with just a click of a button on their website admin panel, reducing duplicate entry.

Additionally, obituaries on the Tribute Technology website platform will soon automatically publish to the local television website and link back to the funeral home at no additional cost. This drives awareness among community members and increases traffic and SEO value for each obituary, which is a big step in helping funeral homes get ahead of obituary scrapers.  

Reaching Families and Communities at Scale

Over the next several months, the new digital companion features to the Tribute Spotlights broadcast memorial experience will roll out to hundreds of local news websites and will include obituaries automatically posted to the news site. This rollout provides a radically new way to ensure sustained visibility of memorials for families and consistent awareness for participating funeral homes.

“Obituaries are no longer just words on a page — they’re gateways to connection,” said Courtney Gould Miller, President of Commercial Markets at Tribute Technology. “Tribute Spotlights amplifies the memorial experience and empowers families to foster those vital relationships, reaching more people in the community, especially with loose ties. And with our exclusive feature of auto-publishing obits on TV news sites, families’ stories extend further than ever before.”

Built for Funeral Directors

Tribute Spotlights will be fully integrated in all Tribute Technology-powered funeral home websites, fitting seamlessly into existing workflows without requiring new systems or additional staff effort by partner funeral homes. Tribute’s extensive obituary syndication network powers the scale of this initiative, enabling Chptr to bring video memorials to hundreds of media markets nationwide and making the service immediately available to Tribute Technology’s network of more than 9,000 funeral homes.

“We’re helping funeral homes reestablish themselves as the center of remembrance in their communities, where stories are honored and shared far beyond the service itself,” said Rehan Choudhry, CEO of Chptr.

From Obituary to Community Connection

Tribute Spotlights, powered by Chptr, transforms traditional obituaries into compelling video death notices that broadcast on local television and appear prominently on station websites, ensuring every life story reaches the people who need to hear it. Beyond broadcast reach, Tribute Spotlights serves as a comprehensive memorial platform: automatically generating social-ready visuals for seamless family sharing, preserving memories through lasting digital tributes, and offering white-glove tribute video production that captures the essence of a life through personalized storytelling and professional filmmaking.

About Chptr

Chptr is a storytelling platform for the modern age, dedicated to preserving and sharing stories in ways that transcend traditional memorialization. By transforming memories into beautifully crafted narratives, Chptr helps families and communities honor the past, connect in the present, and ensure stories live on forever. Through broadcast video technology and immersive storytelling, Chptr bridges the gap between personal history and public remembrance. Learn more at www.chptr.com.

About Tribute Technology

Tribute Technology is dedicated to empowering funeral professionals with best-in-class technology solutions. Serving over 9,000 end-of-life providers worldwide, Tribute Technology’s innovative software and services — including website platforms, marketing solutions, management software, online planning, memorial keepsakes, and payment processing — help funeral professionals save time and focus on supporting families. To learn more, visit: https://www.tributetech.com/tribute-spotlights.

Tribute Technology Announces Strong Start to 2025, Driven by Innovation and Digital Reach

WAUNAKEE, Wis. – Tribute Technology, the leading provider of technology solutions for the funeral and cemetery profession, announced a strong first half of 2025 with notable year-over-year growth across multiple areas of its business. The company achieved solid increases in both revenue and EBITDA, underscoring how its commitment to helping funeral professionals thrive in a digital world drives growth.

Tribute Technology’s platform continues to serve as an important connection point for families and communities during life’s most meaningful moments. In the first six months of the year, the company recorded more than 550 million obituary visits across client websites, demonstrating the scale and reach of its digital presence as families increasingly turn to online spaces to honor and remember loved ones. This digital reach was bolstered by a 9 percent increase in new funeral home websites launched year over year, expanding the number of firms able to connect with their communities online.

“Everything we do starts with the customer in mind,” said Craig Greenseid, chief executive officer at Tribute Technology. “We’re seeing real momentum across the business, and that’s thanks to the strength of our team, the clarity of our mission, the strong partnerships we’ve built with funeral professionals, and our commitment to delivering powerful technology.”

For Tribute Management Software, new systems launched increased 70 percent for the first half year over year, demonstrating Tribute Technology’s continued leadership in management software for the profession. This also reflects the platform’s expanding role in helping firms streamline operations, manage data more effectively, and provide a seamless experience for families.

Marketing services revenue increased 11 percent year-over-year, underscoring the value of these solutions in helping firms grow and connect with their communities.

Most importantly, eCommerce commissions earned by funeral homes in the first half of 2025 increased 7 percent compared to the same period last year, fulfilling Tribute Technology’s commitment to continually increase earnings for its website customers through optimization.  

Platform Enhancements to Support Funeral Professionals and Fuel Growth

Tribute Technology introduced a series of product and service enhancements in the first half of the year to improve efficiency, personalization, and digital outreach for funeral professionals. Among the highlights was the launch of Obit360, a next-generation obituary platform designed to help funeral homes and families get more value from every obituary. Obit360 offers an improved user experience, increased engagement, and easier access to event details—helping each obituary reach more people and generating increased traffic to funeral home websites. 

Strengthened Service Model and Expanded Partnerships

To better serve its clients, Tribute Technology restructured its support and account management teams, assigning a dedicated account manager to every funeral home partner. In addition, Tribute Technology expanded its partnership with Chptr to scale Tribute Spotlights—a unique feature that broadcasts death notices on local television stations, extending reach within local communities and honoring loved ones in a highly visible and meaningful way. 

Looking to the second half of 2025, Tribute Technology will continue to release AI-powered tools, introduce new features in its management software, and deliver continued enhancements across its product suite. These updates are designed to help funeral professionals operate more efficiently, grow their businesses, and strengthen their connections with families.

Tribute Technology’s strong performance in early 2025 reflects its investment in customer-driven innovation, agile product development, and its mission to help firms build trusted, modern brands within their communities.  This momentum reflects Tribute Technology’s continued growth in its customer base, expansion of its platform, increased adoption of management software and websites, and higher commissions earned by its funeral home partners.

About Tribute Technology:
Tribute Technology is dedicated to empowering funeral professionals with best-in-class technology solutions. Serving more than 9,000 end-of-life providers worldwide, Tribute Technology’s innovative software and services—including website platforms, marketing solutions, management software, online planning, memorial keepsakes, and payment processing—help funeral professionals save time and focus on supporting families.  To learn more, visit www.tributetech.com.