The streaming, recording, and re-watching of Death Care memorial events is becoming more and more a staple of what consumers are now expecting from their Death Care event professional.  And much like any new technology there are bound to be breakthroughs in how that service is provided as we move forward.

Earlier this week we received a press release from streaming company OneRoom informing us that they have released a “major upgrade to their streaming platform”.  The press release goes on to say that the new breakthroughs are “built around how people actually watch, revisit, and engage with online services today”.

OneRoom continues by saying, “(this) next-generation streaming experience, give(s) families a keepsake they will return to, and funeral homes a service they can charge for with confidence”.

According to OneRoom, these features work together to deliver a more modern and impactful way to experience a service online.  Here are some of the items that this new platform can provide:

 

● Chapters split the service into sections that follow the order of service, making it easy to jump to parts like tributes, readings, or reflections

● Key Moments provide short highlights from the most emotional or memorable parts of the service, making them easy to revisit

● Captions and Spanish translation for accessibility and silent viewing

● Subscription platform allows families and guests to self-manage access to the recording at any time in the future, retaining the full interactive experience

 

Both Brady Cox, OneRoom CEO and Justin Whatley, OneRoom’s Chief Revenue Officer, had prepared comments in the press release about these new features.  Here’s what they said:

Cox:  “Streaming has earned its place as a core part of the funeral experience. This release gives homes a professional, polished service
they can stand behind, and families a way to return to the people, words, and memories that meant the most.”

Whatley:  “It’s not just about remote access.  You are selling families an experience that they will value the next day and in the future. This release unlocks that value, both emotionally and commercially.”

You can experience OneRoom’s new guest experience by clicking here.

Tom Anderson
Funeral Director Daily

Funeral Director Daily take:  What I would call the “Guest Experience” of watching a streamed service online continues to improve and this enhancement by OneRoom, especially the ability to watch and re-watch certain segments without viewing others, would be something I would make use of.

My father died 48 years ago and there was no recording of his service.  I was married in 1988 and we have a VHS tape of the event.  My mother died 14 years ago and we have a DVD recording of that service.

Neither of those are an “easy use” to watch in this day and age.  However, from my point of view as I think of this newer technology, the online streaming experience, especially using the “Chapter” splits would make watching the events easy and enjoyable — as simple as calling it up on my mobile phone screen.

And, strictly from a business perspective, although I don’t know exactly how it is done, OneRoom’s ability to have client families extend their access to the streaming platform of their memorial event, brings about something that has been hard to find in the Death Care business —  that is the potential for a monthly subscription platform for your services that could bring in ancilliary revenue.

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At Funeral Director Daily we don’t “break news” — we report on it and offer experienced analysis, ideas, and suggestions on the news that has happened.  That being said, the headline for this article on the resignations of three Tribute Technology employees does not come as a surprise to me.

This news was “broke” by the newsletter of Connecting Directors and I learned of it last Friday from Connecting Directors.  Here’s some excerpts from that news article that I received:

• “Tribute Technology, one of the biggest players in deathcare tech, has announced that Charlie Cole has resigned from his position as Chief Executive Officer, effective immediately. Also resigning are Chief Financial Officer Frances DeBlasio and Head of Transformation Alex Cross.”

• “This news comes less than 24 hours after the closing of the 2024 National Funeral Directors Association (NFDA) International Convention and Expo, at which Cole participated in the Tribute Technology booth.”

• “All three resignations come less than two years into these individuals’ tenure at Tribute Technology. Cole joined the company in March 2023, while DeBlasio and Cross were added in April and February of the same year.”

Here’s a press release that we received later from Tribute Technology on the information

Here’s a page from the Tribute Technology website titled “Meet our new CEO”.  It’s dated June 23, 2023.

Tom Anderson
Funeral Director Daily

Funeral Director Daily take:  I mentioned that this news does not come as a surprise to me because as I walked the Expo floor at last week’s National Funeral Director Association (NFDA) convention, I was told that there were companies in our profession that will be looking to make changes going forward.  Some of those changes, depending on the company, had to do with finances, some simply had to do with “personnel fit”,  and some had to do with industry relationships.  In all honesty, I was not told that Tribute Technologies was one of these companies. . . so I’m still waiting for a shoe to drop at other businesses.

Why?  I’m of the opinion that the last two years has been extremely difficult in many of the traditional funeral home and related Death Care profession industries.  I don’t have to tell you that inflationary cost pressures coupled with the rise of interest rates nicks into profit margins and for some businesses will drop profits into losses.

And, according to this article from U.S. News and World Report there was also a 6.1% drop in death rate from 2022 thru 2023.  So, a combination of higher costs coupled with less deaths, on a nationwide basis, will cause some businesses some problems.

In addition, according to Service Corporation International CEO Thomas Ryan in a statement from the company’s 2nd Quarter 2024 Earnings Report on August 1 of this year that death decline seems to be continuing.  Here’s what CEO Ryan said at that time:

• “Funeral volumes tracked our expectations during the first four months of the year, and we saw an unexpected decline in May and June. . . . .We believe the COVID pull forward effect combined with lower excess deaths across our markets contributed to the decline in services for the quarter.”

So, when I walked the Expo hall at NFDA and heard rumors I kind of parked them in the back of my mind and decided to wait and see what comes of them.  I wouldn’t be surprised if resignations at Tribute Technology are not the only employee related issues we hear about in the profession in the near future.  Again, in my opinion, some companies just don’t believe that they have the “correct fit” with the leaders they have in place to move forward in a profession that is somewhat moving from a “family oriented” to a “corporate oriented” transition.

Funeral Service is a “Long-game”:  One of the things that may come to Death Care that has somewhat been absent, because of the family nature of the business for a long period of time is that results may not be viewed as much over the perspective of the “Long-Haul” as they have traditionally been.  Family owners of differing products and services in Death Care, in my opinion, were much more open to looking at financial results on the “Long-term” in the past.

We’ve discussed it in this forum before that private equity, venture capital, and others from outside the traditional “funeral business” have entered Death Care in recent years.  It’s my opinion that these players are much more analytical and “short-term” in their financial analysis of business than, what I would term, the “old funeral” establishment.

I also believe that these companies are much more apt to take decisive business actions quicker, whether it be for additional resources or personnel related, than many of the old-guard companies did.

While I have no idea with what really happened that resulted in three resignations of executives at Tribute Technology, I do think that this fairly new relationship between “new money” in Death Care and the established “Long-game” of Death Care may result in less long-term relationships across the profession as time goes by.

. . . At least that is my analysis and idea on the subject. . . . but, I still think relationships will matter going forward even in the growing world of corporate Death Care.

Related —  Here’s a 2020 article from Funeral Director Daily dealing with part of the inception and growth of Tribute Technology.

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