Using Data and Tech to Drive Funeral Home Success 

Scott Jensen and Zack Moy offer a practical guide at CANA’s 107^th Convention 

WHEELING, IL— Cut through the noise, clarify your results, and make smarter decisions for your business using data and technology! The Cremation Association of North America (CANA) brings together two industry experts to help you harness these powerful tools at the 107^th Annual Cremation Innovation Convention this August 6-8, 2025, in Phoenix.  

Scott Jensen will start by tackling one of the biggest frustrations funeral home owners face: not knowing whether their marketing plan is paying off. “When you’re looking at a report with impressions, clicks, rates, how do you know if that means they’re turning into calls or cases?” asks Scott. “Are people actually looking for a funeral home or are they just obituary clicks or directions to the service on Saturday? How can you know if your marketing is working?” 

With years of experience in digital marketing for the death care profession, Scott will share a simple, three-step process to help you define the right metrics, implement tracking, and confidently analyze your results. You’ll leave with actionable insights and free resources to take control of your marketing strategy and improve your ROI. 

Then, Zack Moy will demonstrate how technology can do more than just modernize your image—it can directly enhance your operations and your customer experience. “It’s not just about the business side,” he explains. “These problems directly affect the families you care for. At a time when they’re grieving and vulnerable, families trust you to handle sensitive details smoothly and carefully. Funeral homes do a great job managing the administrative work and creating a space for families to begin processing their emotions. But behind the scenes, it’s easy to get lost in all the details.” 

Drawing on real-world data, Zack will explore how digital tools can streamline planning, reduce strain on your staff, and expand your reach, even in a competitive market. Equipped with years of experience in software engineering, Zack is dedicated to building better tools for the community of funeral professionals who guide grieving families through difficult times. From improving productivity to boosting online engagement, you’ll discover how smart tech adoption can make your funeral home more efficient and effective. 

Put what matters first with targeted learning from each session at the CANA Convention: 

• In the keynote, Joan Fox, President of Inspired Solutions, asks Are You Creating or Killing Customer Loyalty?, and shares why customer satisfaction is an inadequate goal, how company culture and customer loyalty are connected, and what strategies measure customer loyalty to grow your business. 

• Take a close look at Ethics in Cremation: A Colorado Case Study with Faith Haug, Program Director of Arapahoe Community College Mortuary Science Program, and explore three pivotal cremation cases and how they directly influenced Colorado’s funeral service laws and public trust. 

• Succession planning and driving enterprise value should always be top of mind, so Jake Johnson, President & CEO of Johnson Consulting, will show how to Exit with Success: Succession Planning and Your Business. 

• In Historic Cemeteries Facing the Future, Regina Harrison, Director of Sales of Mount Auburn Cemetery, shares how to think creatively with options for cremation memorialization—whether you’re managing historic grounds or guiding families through end-of-life choices. 

• Barbara Kemmis, Executive Director of the Cremation Association of North America and Chance Parker, Chief Research Officer of Fortitude Research + Marketing, present the Cremation Practitioner Benchmarking Study of insights into current practice and provides strategies to address future challenges. 

What could be better than what’s happening on the CANA stage? It might be the backdrop! The Convention hotel is the Arizona Biltmore which offers seven relaxing pools, five appealing shops featuring hand-curated pieces, three unique dining experiences, two picturesque golf courses, and one award-winning spa and salon – plus two iconic bars where you can revel in a tequila sunrise. You’re invited to explore, to discover, and to feel inspired by the colors, culture and the captivating energy of the Valley of the Sun. Make your reservation now at canarooms.com. 

To make the most of the resort experience, the CANA Convention schedule is revamped so you can enjoy all that Phoenix has to offer in the cool desert nights and mornings. First is a 9-hole scramble on The Estates Course at the Arizona Biltmore Golf Club with an 8am shotgun start. Not a golfer? Take in the scenery with the Arizona Biltmore History Tour to explore the bold Frank Lloyd Wright-influenced architecture, get the scoop on historic celebrated guests, and view the meticulous restoration. Moving at a different speed? Put relaxation first and take a yoga class or book your appointment at the award-winning Tierra Luna Spa and Sol Garden. Or take advantage of the resort pools open around the clock. 

Get a powerful look at how data—whether in marketing or operations—can be your greatest ally with Scott Jensen and Zack Moy at CANA’s 107^th Annual Convention this August 6-8, 2025. Special rates are available for teams to learn, grow, and implement strategies together. Plus, the schedule is redesigned to ensure you can explore the Valley of the Sun in the cool mornings and evenings and fully savor the networking and learning in the air-conditioned Convention hall during the heat of the day. Visit cremationassociation.org/CANA25 to learn more and register today! 

About CANA 

Founded in 1913, the Cremation Association of North America (CANA) is an international organization of over 3,700 members, composed of funeral homes, cemeteries, crematories, industry suppliers, and consultants. CANA members believe that cremation is preparation for memorialization. 

Exit with Success: Starting with the End in Mind 

Johnson Consulting’s Jake Johnson to Present on Succession Planning at the CANA Convention 

WHEELING, IL—A funeral home is more than a business—it’s a legacy. But what happens when it’s time to pass the torch? This August 6-8, at the Cremation Association of North America (CANA) 107^th Annual Cremation Innovation Convention, Jake Johnson, President & CEO of Johnson Consulting Group, leads a motivating session. Exit with Success: Succession Planning and Your Business is designed to help funeral professionals take charge of their future, their value, and their exit strategy. 

Succession planning is often delayed until it’s too late, but this session brings it front and center—highlighting how proactive planning and strategic decisions today can unlock the full enterprise value of your business tomorrow. Whether you plan to transition ownership within your family, sell, or simply future-proof your firm, this information is essential for owners, managers, and key stakeholders alike. 

“Whether it’s how you move up in your own career or how you succeed within your own business, succession planning to me means you use the name literally and start with the end in mind,” explains Jake. “Succession planning’s very important. You can’t start early enough. You should always be working on it. That way, when you get to the end, you’re right where you wanted to be.” 

A respected leader with hands-on experience in both independent and corporate funeral service operations, Jake Johnson will break down the practical steps to building value and driving success across your team—from leadership to frontline employees. Attendees will walk away with a clear understanding of the “why” behind every business move and how to create tangible outcomes from service-based work. 

Jake’s dynamic career spans roles in corporate development, funeral home management, and business ownership—bringing an invaluable perspective to this critical topic. His session will equip attendees with the insights and tools they need to lead with intention and exit with confidence. 

The CANA Convention program offers practical strategies to transform your business practices: 

• In the keynote, Joan Fox, President of Inspired Solutions, asks Are You Creating or Killing Customer Loyalty?, and shares why customer satisfaction is an inadequate goal, how company culture and customer loyalty are connected, and what strategies measure customer loyalty to grow your business. 

• Take a close look at Ethics in Cremation: A Colorado Case Study with Faith Haug, Program Director of Arapahoe Community College Mortuary Science Program, and explore three pivotal cremation cases and how they directly influenced Colorado’s funeral service laws and public trust. 

• Two experts take the stage to share Data-Driven Digital Marketing Fundamentals with advice to build your business. Scott Jensen, Co-owner of FirstCall Marketing, offers Steps to Take to Know If Your Marketing is Working or Not. Then, Zack Moy, Co-founder/CTO of Afterword, guides you through The Efficient Funeral Home: A Data-Driven Look at Technology Implementation.  

• In Historic Cemeteries Facing the Future, Regina Harrison, Director of Sales of Mount Auburn Cemetery, shares how to think creatively with options for cremation memorialization—whether you’re managing historic grounds or guiding families through end-of-life choices. 

• Barbara Kemmis, Executive Director of the Cremation Association of North America and Chance Parker, Chief Research Officer of Fortitude Research + Marketing, present the Cremation Practitioner Benchmarking Study of insights into current practice and provides strategies to address future challenges. 

What could be better than what’s happening on the CANA stage? It might be the backdrop! The Convention hotel is the Arizona Biltmore which offers seven relaxing pools, five appealing shops featuring hand-curated pieces, three unique dining experiences, two picturesque golf courses, and one award-winning spa and salon – plus two iconic bars where you can revel in a tequila sunrise. You’re invited to explore, to discover, and to feel inspired by the colors, culture and the captivating energy of the Valley of the Sun. Make your reservation now at canarooms.com. 

To make the most of the resort experience, the CANA Convention schedule is revamped so you can enjoy all that Phoenix has to offer in the cool desert nights and mornings. First is a 9-hole scramble on The Estates Course at the Arizona Biltmore Golf Club with an 8am shotgun start. Not a golfer? Take in the scenery with the Arizona Biltmore History Tour to explore the bold Frank Lloyd Wright-influenced architecture, get the scoop on historic celebrated guests, and view the meticulous restoration. Moving at a different speed? Put relaxation first and take a yoga class or book your appointment at the award-winning Tierra Luna Spa and Sol Garden. Or take advantage of the resort pools open around the clock. 

Success isn’t just about luck; it’s about preparation and perseverance. By working hard, you can create your own “luck” and ensure a thriving future for your business. Join Jake Johnson at CANA’s 107^th Annual Convention this August 6-8, 2025. Special rates are available for teams to learn, grow, and implement strategies together. Plus, the schedule is redesigned to ensure you can explore the Valley of the Sun in the cool mornings and evenings and fully savor the networking and learning in the air-conditioned Convention hall during the heat of the day. Visit cremationassociation.org/CANA25 to learn more and register today! 

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About CANA 

Founded in 1913, the Cremation Association of North America (CANA) is an international organization of over 3,700 members, composed of funeral homes, cemeteries, crematories, industry suppliers, and consultants. CANA members believe that cremation is preparation for memorialization. 

Heritage Family Partners with Tribute Technology to  Enhance Digital Growth and Succession Success 

May 13, 2025 – Heritage Family, a premier succession planning company that helps funeral home owners navigate ownership transitions, is excited to announce a new strategic partnership with Tribute Technology, the leader in websites and digital solutions for the funeral profession. As the first step in this collaboration, all 66 websites for Heritage Family locations have been moved to the Tribute Technology platform, providing enhanced digital solutions for funeral homes across the network. 

With this transition, each Heritage Family location now benefits from Tribute Technology’s modern,  mobile-responsive website designs, integrated tools, and an improved user experience, enabling funeral homes to better serve families and connect with their communities. 

“We are thrilled to begin this partnership with Tribute Technology to help empower the firms we support with the best technology available to serve families,” said Lindsey Granson, Executive Operations, Sales & Marketing Leader at Heritage Family. “The designs Tribute offered us help to set us apart in the market, and the onboarding and training of our field team was seamless. Our firms have already seen increases in SEO and revenue from the websites launched on the Tribute  platform.” 

Courtney Gould Miller, President, Commercial Markets at Tribute Technology, added, “We’re  honored to be the digital foundation for Heritage Family and the incredible firms they support. This partnership is about more than just websites — it’s about helping local funeral homes thrive and  grow, giving them the tools they need to stay connected and lead as digital brands in their  communities.”

Looking ahead, Heritage Family will also transition to Tribute Management Software. This all-in-one  platform will streamline funeral home operations by combining case management, collaboration tools, document handling, and reporting, all while integrating seamlessly with other Tribute Technology services. 

This strategic partnership marks a significant step forward in supporting Heritage Family’s mission to  ensure funeral homes continue to succeed through thoughtful succession planning, digital innovation, and exceptional service. 

About Heritage Family: Heritage Family offers a succession planning alternative backed by more than 80 years of experience acquiring and supporting service-minded funeral homes. Heritage is committed to honoring the traditions, staff, and values each firm brings, while continuing the legacy its owners have built in their communities. 

About Tribute Technology: Tribute Technology is dedicated to empowering funeral professionals with best-in-class technology solutions. Serving over 9,000 end-of-life providers worldwide, Tribute  Technology’s innovative software and services—including website platforms, marketing solutions,  management software, online planning, memorial keepsakes, and payment processing—help funeral  professionals save time and focus on supporting families. Learn more at www.tributetech.com. 

Heritage Family Partners with Tribute Technology to Enhance Digital Growth and Succession Success

May 13, 2025 – Heritage Family, a premier succession planning company that helps funeral home owners navigate ownership transitions, is excited to announce a new strategic partnership with Tribute Technology, the leader in websites and digital solutions for the funeral profession. As the first step in this collaboration, all 66 websites for Heritage Family locations have been moved to the Tribute Technology platform, providing enhanced digital solutions for funeral homes across the network. 

With this transition, each Heritage Family location now benefits from Tribute Technology’s modern, mobile-responsive website designs, integrated tools, and an improved user experience, enabling funeral homes to better serve families and connect with their communities. 

“We are thrilled to begin this partnership with Tribute Technology to help empower the firms we support with the best technology available to serve families,” said Lindsey Granson, Executive Operations, Sales & Marketing Leader at Heritage Family. “The designs Tribute offered us help to set us apart in the market, and the onboarding and training of our field team was seamless. Our firms have already seen increases in SEO and revenue from the websites launched on the Tribute platform.” 

Courtney Gould Miller, President, Commercial Markets at Tribute Technology, added, “We’re honored to be the digital foundation for Heritage Family and the incredible firms they support. This partnership is about more than just websites — it’s about helping local funeral homes thrive and grow, giving them the tools they need to stay connected and lead as digital brands in their communities.” 

Looking ahead, Heritage Family will also transition to Tribute Management Software in late March. This all-in-one platform will streamline funeral home operations by combining case management, collaboration tools, document handling, and reporting, all while integrating seamlessly with other Tribute Technology services. 

This strategic partnership marks a significant step forward in supporting Heritage Family’s mission to ensure funeral homes continue to succeed through thoughtful succession planning, digital innovation, and exceptional service. 

About Heritage Family: Heritage Family offers a succession planning alternative backed by more than 80 years of experience acquiring and supporting service-minded funeral homes. Heritage is committed to honoring the traditions, staff, and values each firm brings, while continuing the legacy its owners have built in their communities. 

About Tribute Technology: Tribute Technology is dedicated to empowering funeral professionals with best-in-class technology solutions. Serving over 9,000 end-of-life providers worldwide, Tribute Technology’s innovative software and services—including website platforms, marketing solutions, management software, online planning, memorial keepsakes, and payment processing—help funeral professionals save time and focus on supporting families. Learn more at www.tributetech.com. For more information, please contact:

2025 CANA Symposium: Seek Success at Every Step

WHEELING, IL— CANA returned to the Paris Las Vegas Hotel & Casino to help business owners, managers, and employees achieve success at every step. From February 26-28, attendees explored strategic solutions in preneed, aftercare—and everything in between!

Attracting leaders from across funeral service, CANA events are known for providing opportunities for owners and managers from across the profession to gather fresh, practical ideas that make a difference in their businesses. The 2025 Symposium showcased sessions that inspired solutions and sparked conversations that carried over to networking, shared meals, and roundtables. Professionals from all business models, locales, experience levels, and call volumes were eager to tackle today’s challenges and share solutions, and industry suppliers are always part of the mix. Together, everyone exchanged innovative business ideas to find success.

Greg Grabowski, Partner at Hospice Advisors and an experienced leader with a proven record of results and revenue generation, kicked off the event with Bridging Hospice and Funeral Services: A Compassionate Continuum of Care. Each registrant received a free copy of his book Engaging the Heart of Hospice.

Following that, Danielle Burmeister, Vice President of Marketing and Communications for Homesteaders Life Company, revealed key insights about why families who choose cremation decide to prearrange in her session Preneed Motivators: Cremation Edition. Next, a panel of experts from across the cremation preneed industry shared actionable insights for Cremation Preneed Success: Strategies, Insights, and Innovation in Sales and Marketing. Tyler Anderson, VP, Business Development at Precoa; William Bonacorda, President of Trust 100; Rob Goff, Regional Director, PreNeed Northwest, for United Heritage Life Insurance; and Joshua Rae, CEO of Golden Considerations helped attendees discover how to communicate the value of pre-planning.

Aftercare industry leaders continued the discussion on enhancing a relationship with families while driving business growth in an Aftercare Panel: Supporting Families and Growing Your Business with Greg Grabowski; Jon Lefrandt, Founder and CEO of Elevia; and Matthew Van Drimmelen, Founder of Full-Circle Aftercare. In Preneed Spotlight: Lessons and Ideas from Real-Life Success Stories, Lindsey Ballard, Owner of Ballard-Sunder Funeral & Cremation, led attendees in an interactive and engaging session to showcase participants’ most effective preneed strategies, campaigns, and events.

Welton Hong, CEO & Founder of Ring Ring Marketing, provided actionable insights to grow preneed business in his session, Leveraging Technology to Grow Your Preneed Program. Finally, Wendy Russell Wiener, Managing Member of WRW Legal, PLLC, and Bill Williams, former President/CEO of Funeral Services, Inc., wrapped the event with The Great Debate: Trust vs Insurance. They gave attendees the tools they needed to determine what’s right for their business.

Thank you to Event Emcee Rob Heins and the many attendees and sponsors who chose to join us in Las Vegas! CANA’s advisory group members carefully choose presenters who have insight into new ideas and practical strategies that attendees can put to use right away to meet today’s needs.

What’s next? Be sure to save the dates for CANA’s 107th Annual Cremation Innovation Convention at the Arizona Biltmore on August 6-8, 2025. Next year, CANA returns to the Paris Las Vegas/Horseshoe for the Cremation Symposium on February 25-27, 2026. Reserve time for these events in your busy calendar and contact CANA to learn more: cremationassociation.org

About CANA

Founded in 1913, the Cremation Association of North America (CANA) is an international organization of over 3,700 members, composed of funeral homes, cemeteries, crematories, industry suppliers, and consultants. CANA members believe that cremation is preparation for memorialization.

Funeral Service Business Plan 2025: Empowering Funeral Professionals for Success

LINCOLN, R.I. – Kates-Boylston is hosting their annual Funeral Service Business Plan conference on April 1, 2025, at the Sheraton Pittsburgh Hotel at Station Square, in Pittsburgh, Pennsylvania. Running a funeral business comes with unique challenges, but the right strategies can lead to lasting success. That’s why funeral professionals from across the industry will be gathering for Funeral Service Business Plan 2025, a must-attend event designed to provide the tools, insights, and connections needed to drive business growth and innovation.

This one-day conference will feature interactive sessions, expert-led presentations, and in-depth discussions that tackle today’s most pressing industry challenges while exploring opportunities for the future. Whether you’re a business owner, manager, or funeral professional looking to expand your knowledge, this event is designed to equip you with actionable strategies to elevate your business and career.

The list of thought leaders includes Damon Wenig, Homesteaders Life Company; Mitch Smith, eFuneral Partner; Tyler Anderson, Precoa; Stephanie Castagnier Dunn, Phoenix SBA, a Community Bankshare Company, and additional speakers to be announced.

Through thought-provoking presentations, participants will walk away with fresh ideas to streamline their operations, strengthen client relationships, and build a thriving business.

Beyond the educational sessions, Funeral Service Business Plan 2025 offers a prime networking opportunity, allowing attendees to connect with like-minded professionals, industry experts, and potential collaborators. These connections will foster valuable discussions, fresh perspectives, and new opportunities for professional growth.

For more information and to register, please visit https://events.kates-boylston.com/funeral-service-business-plan-2025 and follow us on Facebook.

About Kates-Boylston

Kates-Boylston, an independent voice in coverage of the funeral service profession for nearly 150 years, is headquartered in Lincoln, Rhode Island. Among Kates-Boylston’s independent and respected journalistic portfolio are the American Funeral Director and American Cemetery & Cremation print and digital platforms, as well as the Funeral Service Insider digital publication and associated podcast and media presence. For more information, visit www.kates-boylston.com.

Antonio Green’s New Webinar Will Help You Shape Your Vision for Ultimate Business Success

Most every deathcare professional is drawn to the field for reasons that are vastly different from those common in other industries. It’s a calling, not a career. It’s a ministry, not a business. But the reality is that it’s all of those things, and to succeed, you must be equipped with the right skills, tools, and mindset for creating and maintaining a sustainable, flourishing business while you serve your families and your community.

Antonio Green is here to help you shape and implement your unique vision for personal and professional success. Join Green on Tuesday, January 28 at 2:00 p.m. Eastern for “Breaking Through Barriers: Proven Strategies to Transform Your Business and Yourself in 2025” — a free, online, and interactive course that will cover a wide range of business-building topics with a focus on deathcare, but with tips and advice that could help anyone succeed in growing a profitable business in any industry.

It starts with a strong foundation

A fourth-generation funeral director, published author, and co-owner and manager of 106-year-old family-owned James H. Cole Home for Funerals in Detroit, Michigan, Green has been in (and is still wearing) your shoes. He’s experienced the ups and downs of funeral home management and ownership, and he’s learned what works — and what doesn’t — when it comes to growing your deathcare business. 

“There are plenty of things I’ve tried that haven’t worked out,” Green says, “but there are more things that have worked and are still working. In this webinar, I’ll offer practical insights and proven strategies for growth, efficiency, and personal development.”

In “Breaking Through Barriers,” Green will introduce a customizable plan for achieving your goals. Participants will learn how to build a strong foundation for transformative growth, how to leverage technology for efficiency and scale, how to identify new avenues for revenue, and create personal strategies for sustainable success.

Practical advice and tools for 2025 (and beyond)

Although deathcare is a profession that’s often considered too traditional or slow to evolve, that doesn’t have to be the case in your funeral home — especially when it comes to harnessing the power of technology. Green’s webinar will introduce you to some incredibly effective tools that you can easily implement for instant results. In the same way, he will share simple, concrete ideas for consistent revenue generation. 

“Especially now as the death rate has been going down over the last couple of years, we have to think about new revenue streams to offset that lack of revenue,” Green explains. “I’ll share some ideas for low-hanging fruit to pull in some extra revenue, to get you thinking outside the box.”

Green’s goal with the webinar is to empower attendees to establish a vision for their business, identify goals, and create a personalized action plan to achieve all your milestones along the way.

“What do you want your business to do, especially in 2025 going into 2026? Do you want it to grow? Are there milestones that you want to hit in the next few years?” Green asks. “Together, we will figure out what steps we need to take to get there and break it down into bite-sized pieces to achieve that goal. There’s not going to be a one-size-fits-all plan for everyone, so I’ll help you think it through individually.”

“Breaking Through Barriers” is limited to 250 attendees, so register today to secure your spot. The live webinar is free and a recording will be available at no cost. 

“I think starting the year off on a good foot will be a good thing,” Green says. “I think you’ll enjoy it!”

DEAD Talks 2025 Set to Inspire Innovation and Drive Sales Success in Las Vegas

STERLING, Va. (Dec. 16, 2024) – The International Cemetery, Cremation & Funeral Association (ICCFA) invites deathcare professionals to DEAD Talks 2025, an annual sales-focused conference offering cutting-edge insights into data-driven performance, technology integration, and artificial intelligence. The event will occur February 4-6, 2025, at the Park MGM Las Vegas.

This year’s conference features sessions to give attendees actionable knowledge to transform their sales and business growth approach.

Sessions include:

• Using Data to Drive Better Performance:
  • “Three Surprising Discoveries from Consumer Insights” – George Owens, Fortitude Research and Marketing, will explore unexpected insights into consumer behavior.
  • “Interactive Workshop: Leverage, Plan & Act on Current Industry Consumer Insights”—Dan Kientzel, Service Corporation International, will offer practical tools for harnessing data for better results.
• Ways to Leverage Technology in Your Sales Process:
  • “Un-Cremating Your Profits with Technology” – Eric Banks, Funeral 365, will explain how technology can unlock new revenue streams.
  • “Interactive Workshop” – Nick Timpe, CSE, webCemeteries, will provide hands-on guidance on incorporating technology into sales.
• Artificial Intelligence: The Future of Funerals:
  • “Artificial Intelligence 2.0”: Chuck Gallagher, American Funeral Financial, will discuss how AI advancements are transforming the profession.
  • “AI Impact on Funerals”—Aaron Avner, Tukios, will discuss AI’s practical applications in serving families.

The conference will close with a motivational wrap-up session, “Monday Morning Mindset,” featuring Shane Pudenz of Carriage Services and Erin Creger of Security National Family of Companies.

Registration information:
Early bird registration is available through Dec. 30, 2024, at 11:59 p.m. EST.

Online registration closes Jan. 29, 2025.

Hotel accommodations: Park MGM, located at 3770 S Las Vegas Blvd., is a smoke-free property on the Las Vegas Strip and offers discounted rates for attendees. The ICCFA room block closes on Jan. 3, 2025, at 11:59 p.m. EST. 

Why attend?
Attendees will gain expert insights, practical tools, and networking opportunities to drive sales success and stay ahead of deathcare trends. DEAD Talks 2025 is the must-attend event for deathcare professionals looking to grow their businesses and adopt innovative practices.

Learn more: For more information or to register, visit https://iccfa.com/sales/ or contact the ICCFA meetings department at 703-391-8400.

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Founded in 1887, the International Cemetery, Cremation and Funeral Association is the only international trade association representing all cemetery, cremation, funeral and memorialization segments. The association is comprised of more than 10,000 members in the cemetery, funeral home and crematory industries, supplier and related businesses worldwide.