This afternoon’s edition of Funeral Director Daily marks our 12th and final “Most Read Articles” of the month for 2025.

Funeral Director Daily wants to thank all of you who have contributed to our year — a year in which we saw email subscriptions and daily page view numbers continue to grow to new records for us.  Thanks!!!

We know that readers want a variety of information in this Death Care publication and today’s “Most Read” articles from November 15 to December 15 point that out. . . .There are Death Care related articles on aviation, documentaries, public companies, and acquisition news in this month’s Top 5. . . . .

In case you missed those articles, here they are again.

1. Cremation Air:  A new service to help funeral homes.
2. Another Death Care documentary series debuts tomorrow night. 
3. The public Death Care companies are in the news.
4. Does KFC have a template for Death Care?
5. Park Lawn purchases 8 funeral homes in greater Oklahoma City.

Happy Holidays!!!!

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“A servant’s attitude guided by Christ leads to a significant life”

OneRoom Redefines Funeral Streaming with Major Platform Upgrade

OneRoom launches a next-generation streaming experience, giving families a keepsake they will return to, and funeral homes a service they can charge for with confidence.

Houston, TX – December 2, 2025 – OneRoom has released a major upgrade to its funeral streaming platform, built around how people actually watch, revisit, and engage with online services today.
These features work together to deliver a more modern and impactful way to experience a service online:

• Chapters split the service into sections that follow the order of service, making it easy to jump to parts like tributes, readings, or reflections
• Key Moments provide short highlights from the most emotional or memorable parts of the service, making them easy to revisit
• Captions and Spanish translation for accessibility and silent viewing
• Subscription platform allows families and guests to self-manage access to the recording at any time in the future, retaining the full interactive experience

Together, these upgrades build on a trusted foundation and take the streaming experience to the next level.

“Streaming has earned its place as a core part of the funeral experience,” said Brady Cox, CEO of OneRoom. “This release gives homes a professional, polished service they can stand behind, and families a way to return to the people, words, and memories that meant the most.”

Give guests what they actually want

Guests rarely rewatch a full service, but they often come back for the moments that stayed with them. This update makes that simple. The new viewer turns a long video into a clear, navigable experience that’s easier to connect with, and easier to offer proudly.

“It’s not just about remote access,” said Justin Whatley, CRO. “You are selling families an experience that they will value the next day and in the future. This release unlocks that value, both emotionally and commercially.”

A new revenue stream, built in

When guests choose to extend their access, funeral homes receive a share of that revenue – no admin, no follow-up. It’s a hands-free way to continue serving and earning.

Built on trust. Leading what’s next.

This release marks a new benchmark in funeral streaming, bringing together navigation, accessibility, and revenue features that no other funeral streaming platform offers. It reflects how people now watch and engage with video, and positions funeral homes to deliver an experience that families will return to and value long after the service ends.

To see the new experience in action, watch the demo here.

About OneRoom

OneRoom is a hands-free funeral streaming platform trusted by funeral homes across North America. With zero-effort setup, automated scheduling and full guest support, it removes the burden of streaming from staff, while giving families a lasting keepsake they can return to and share.

You can’t read the newspaper or hear the television news without hearing of some new technology that is moving Artificial Intelligence forward.  Well, if you are keeping up with Death Care on a daily basis, you will also notice that technology is moving forward fast and furious to help funeral service professionals everyday.

The latest news that I heard was livestream technology company OneRoom and its innovation to solve “long-standing music copyright risk” during recorded services.

You can learn of OneRoom’s new innovative technology here.

According to a press release from OneRoom that we received this week, “For years, funeral homes have faced a legal risk when recording and sharing services that include copyright music. It’s a well-known issue within the industry, one with no clear solution, until now. OneRoom’s new built-in Music Copyright Protection feature removes the exposure entirely, making recorded services safe to share while preserving the integrity of the experience.”

Again, as noted in a statement in the press release, International Cemetery, Cremation, and Funeral Association (ICCFA) General Counsel Poul Lemasters says this about the issue, “Once the live event and stream are over, then the licenses no longer cover any additional publication if the music is part of the service. This means that if you choose to record the service and post it on your site, the music must be muted, because neither license allows a recording and playback of copyrighted music”.

The press release from OneRoom goes on to say, “OneRoom’s Music Copyright Protection solves that. Music plays in full during the livestream. Then, in the recording, only copyrighted songs are muted, everything spoken remains untouched. Guests watching the service can see a discreet on-screen message showing the song title and artist, with a link to listen on YouTube.”

Brady Cox, CEO of OneRoom made this prepared comment in the press release, “This has been a known risk in the industry for years, but no one had solved it.  We’ve built a solution that’s respectful to the experience, no effort for the funeral home, and includes a playlist with links that keeps the experience whole for guests, so they can still listen to the music. It’s compliant, and it takes the worry off the table.”

The feature will roll out to existing OneRoom customers over the coming months. There’s no setup required and no extra cost.

Tom Anderson
Funeral Director Daily

Funeral Director Daily take:  As I alluded to in the first paragraph of this article, technology is rapidly moving forward in the Death Care space.  As a provider of Death Care news, I get press releases almost every day of some new technology feature available for Death Care providers.

I find myself thinking that the disposition of the dead human body is pretty much the same — burials and crematations, with a few other options now available.  However, the technology to help funeral service professionals handle the different tasks of caring for that person and also for providing the services and communication that survivors find necessary is changing every single day.

I’m a firm believer that the way funeral homes and cemeteries acquire, serve, and retain future clientele is changing drastically.  And, technology will be a big factor in how you do those things. . . . . it might even be that those that can capture the “technology savvy” consumer will have a leg-up on the competition when it comes to market share.

My advice, especially for the older, more traditional funeral directors like myself. . . .is that you cannot afford to put your head in the sand when thinking about technology.  My hunch, is that if you do, your competitors may zoom right past you.

More news from the world of Death Care:

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“A servant’s attitude guided by Christ leads to a significant life”

Foveo and Tukios Launch One-Click Funeral Streaming Integration Ahead of NFDA 2025

First-of-its-kind innovation lets funeral directors instantly embed live broadcasts and recordings into Tukios obituary pages. 

Ottawa, ON & Ogden, UT – October 8, 2025 — Foveo Memorial Services Inc. (“Foveo – The Funeral  Streaming Company”) and Tukios, one of the profession’s leading funeral home website platforms, today announced a first-of-its-kind integration that lets funeral homes book and embed live stream broadcasts directly into Tukios obituary pages with a single click. 

The collaboration delivers the simplest way yet for funeral directors to live stream services for families. Within the Tukios page editor, directors simply toggle the new “Live Stream” switch to instantly add a Foveo broadcast to the obituary page—no extra logins, no duplicate data entry, no copy-and-paste links and no AI-powered obit scrapers. Guests can attend live services or view recordings directly on the funeral home’s website, keeping every interaction simple and seamlessly on-brand. 

“Our goal was to integrate live streaming into Tukios websites in the simplest way possible,” said Curtis Funk, Tukios CEO. “It was exciting to work with Foveo on this innovation to make it happen.” 

“When you think of easy-to-use technology for funeral directors, Tukios leads the way,” said Foveo CEO Trajan Schulzke. “We were excited to bring our streaming platform directly into the Tukios obituary workflow. Together, we’ve made professional live streaming effortless and 100% integrated within a platform funeral directors already know and trust.” 

Why It Matters 

Demand for professional funeral streaming continues to rise as families look to their funeral directors for help including loved ones who can’t attend in person. The new one-click integration saves directors 10–20 minutes previously spent booking and embedding a live broadcast and recording directly into an obituary page.  

Tukios and Foveo have combined advanced technology and their shared commitment to exceptional family experiences to help funeral professionals save time, meet today’s expectations, and keep the process simple, reliable, and fully aligned with each funeral home’s trusted brand. 

Availability 

The one-click embedded live streaming integration is now available to all Tukios customers. Foveo includes it free with every plan—subscription or pay-per-stream. Setup takes just 20 minutes, requires no new equipment and includes free training and live support. 

To see one-click streaming in action, visit Foveo at NFDA (Booth #1903) or check out  www.foveo.org/tukios-one-click. 

Key Benefits of the New Integration 

• One-Click Setup: Add streaming instantly inside the Tukios obituary page editor.
• Seamless Guest Experience: Guests watch directly on the obituary page, no login or external link.
• Unlimited Recording Access: Recordings never expire, creating lasting digital memorials.
• Free Lead Generation: Optional guest registration captures attendee details for families and  future outreach. 
• Live Support: Real-time Foveo assistance for funeral home staff, families and guests—before,  during and after every service. 

See It Live in Chicago at NFDA 2025 

Foveo and Tukios will showcase the new integration at the NFDA International Convention & Expo in  Chicago, October 20–23, 2025. Funeral professionals can experience live demonstrations at Foveo Booth #1903 during the NFDA Tech Tour. 

About Foveo 

Foveo Memorial Services Inc., also known as Foveo – The Funeral Streaming Company, is a leading  funeral experience platform specializing in live streaming. Foveo delivers simple, meaningful online guest experiences, recordings that never expire, built-in guest registration for lead generation and the most affordable streaming plans available so that every funeral home can deliver more modern, personalized, fully branded experiences that directly reflect their outstanding care and  professionalism. Learn more at www.foveo.org. 

About Tukios 

Tukios creates software that improves funerals. Its innovative platform powers thousands of funeral  home websites, stunning video tributes and streamlined e-commerce experiences. Tukios leads the  profession offering technology and tools that simplify daily operations, elevate online experiences and keep funeral homes visible and relevant in an ever-changing digital landscape. Learn more at  www.tukios.com. 

Okay — that headline is somewhat of a trick question.   I’m guessing that your funeral home is “streaming” services. . . . . but, are you “streaming” in your advertising and branding strategy?

As of March 2025 “streaming” represented 43.8% of overall TV watch time in the United States.  And, it is something that has caught my attention.

Tom Anderson
Funeral Director Daily

My wife, Angie, and I would sit in a perfect sub-set of ages and income levels of who funeral homes and cremation providers would want to reach via advertising.  And, we do see some attempts to reach us — most often by mailings from the local funeral home providers inviting us to a seminar on preneed. . . . .and, once in a while on Facebook.   — But we are not big social media consumers so those attempts miss us more often than not.  Matter of fact, I am really only on Facebook to check that Funeral Director Daily is hitting that medium daily and Angie says she cannot believe most of what she reads on Facebook so she just stays off of it.

However, we are also in the perfect sub-set of people who have watched television via cable TV for the past 50 years.  Now, however, we have seen a change in the landscape, both in costs and access, to the television programs we want to watch.  And while we haven’t dissed our cable TV yet, we have added more and more streaming options to our mix of viewing. . . . . and, the channels we choose, and the programs we watch, are a discussion point when we are with our friends.

That’s what is behind my interest in viewer options that I’ve now learned are described in their own vocabulary — that of CTV or “Connected TV”.  Turns out that that 43.8% of television watched via streaming is an increase of over 10% in only the past two years.  There is no doubt as this article from Nielsen titled “Connected TV is transforming advertising” states “CTV—encompassing devices like smart televisions, streaming media players and gaming consoles—is fundamentally reshaping how we access and engage with video content.”

Here’s a couple other quotes (with a little addition from me) from that article that may be of interest to you:

• “. . . .a substantial 56% of marketers globally report planning to increase their spending on over-the-top (OTT)/CTV in 2025”

 

• “CTV stands out as one of the few digital channels where planned spending increases have grown year-over-year, with the most significant growth concentrated in the Americas.”

 

• “The channel offers brands (or funeral homes) the chance to connect with specific demographic and audience segments based on their viewing patterns, demographic profiles and declared interests. This improved targeting can help marketers more efficiently allocate advertising budgets and drive potentially higher returns on investment from television campaigns.”

 

And, according to this article from AOL.com. Amazon’s entry with their advertiser-supported Prime Video channel has disrupted the streaming advertising medium and reduced the costs to advertise on the various streaming channels available.  It reminds me of the original disruption by cable TV on Broadcast TV when one was able to choose a specific, demographically advantaged for your product, cable channel to advertise on instead of the high-priced broadcast channels. . . . . and that “cable channel demographic focus” was very good for us with preneed advertising back in the 1990’s — both in terms of audience and price.

I would suspect that the proper demographic streaming channel, or program, for your funeral home could be a very cost efficient method of delivering your message in a “dynamic” format to potential client families.

According to the AOL.com article, advertising rates on streaming channels are as low as $30 on a cost per thousand impression format.

About Cost Per Thousand Impressions:  Here’s what Gemini AI says about “Cost per thousand”:

Advertising Cost per Thousand (CPM) is the price an advertiser pays for 1,000 ad impressions, or opportunities for people to see their ad. The “M” in CPM comes from the Latin word mīlle, meaning 1,000. This pricing model is effective for increasing brand awareness and broad reach, allowing advertisers to budget for widespread exposure of their message across platforms like websites, social media, and even traditional media like out-of-home advertising.

What about Super Bowl Cost per Thousand (CPM):

The cost-per-thousand (CPM) for a Super Bowl ad can vary, but a 2024 Super Bowl ad cost approximately $7 million for a 30-second spot, with an estimated 120 million viewers. This places the CPM at roughly $58.33 when calculated as (Media Cost / (Impressions / 1000)). While official figures can differ, the Super Bowl’s high viewership makes it a premium advertising platform, with CPMs remaining competitive despite the escalating costs of the spots themselves. 

What about Funeral Director Daily Cost per Thousand (CPM):

I believe that Funeral Director Daily delivers highly targeted decision makers in the Death Care profession to our sponsors.  And, we do so at a low per thousand cost.  FDD brings daily top-of-mind awareness to potential customers and does so at a CPM of between only $17 and $23 per thousand depending on the size and placement of one’s ad copy.

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“A servant’s attitude guided by Christ leads to a significant life”

We recently received a press release from OneRoom, a trusted leader in funeral streaming.  The press release made known that the company has launched its new “Rev Gen Bundle” – defined as a way to make every stream work harder for your funeral home. With Tribute Buttons and Pre-Need Pathways, funeral homes can now generate leads, boost eCommerce, and connect guests with their services through streaming.

According to OneRoom, every service streamed through OneRoom reaches an average of 30 guests, and one-third of them are local. The Rev Gen Bundle is a way to turn that reach into real opportunities, giving guests simple ways to interact with your services, and take the next step.

● Pre-Need Pathways gives guests a simple way to request a pre-planning guide at a time when they’re naturally open to thinking ahead. After nine months of refinement, it now sees around 2% of viewers taking that step – turning interest into warm leads.

 

● Tribute Buttons give guests meaningful ways to engage – like sending flowers, writing a message, or accessing grief support – using the funeral home’s existing suppliers and links. It’s a simple way to amplify what you’re already offering on your website, right when families need it.

These tools are made possible by OneRoom’s recently upgraded viewer, redesigned to support future innovation and to better reflect each funeral home’s brand. A warmer guest experience ensures that online services feel personal, and position the funeral home at the heart of it.

“We’ve built a platform that supports your brand and your growth,” said Brady Cox, CEO of OneRoom. “The Rev Gen Bundle is just the beginning of what streaming can unlock when it’s done right.”

Again, according to OneRoom, these features are the first in a series of upcoming releases aimed at helping funeral homes drive connection, conversation, and growth. With a stronger platform in place, OneRoom is positioned to roll out further enhancements throughout 2025.

About OneRoom
OneRoom is a hands-free funeral streaming platform used by funeral homes across North America, Australia, and New Zealand. With zero-effort setup, automated scheduling, and full guest support, it removes the burden of streaming from funeral staff – while opening up new opportunities to grow.

To learn more about how OneRoom can help you turn your streaming into Preneed leads click here.

Here is the website for OneRoom 

Funeral Director Daily take:  I’ve said before that Death Care is now at a nexus of Traditional vs. Technological.  This offering by OneRoom is another step in that movement.

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“A servant’s attitude guided by Christ leads to a significant life”