Australian Video and Stationery Platform Eulogize Commits to Long-Term U.S. Vision

Sydney, NSW – The founders of Eulogize Memorials, an all-in-one cloud-based platform that helps funeral teams and families create one-of-a-kind, personalized print and digital tributes with ease, have committed to a long-term vision of innovation and implementation in the U.S. after an incredibly successful 2024 launch and convention run.

Following an immensely successful initial launch of a direct-to-family platform in the Australian market in 2019, Eulogize co-founders Ben Sutton and Nick Kelly worked alongside several funeral directors to create a professional version of the platform to meet the specific needs of funeral service providers. 

They introduced Eulogize to the U.S. deathcare community in April 2024 at the International Cemetery, Cremation, and Funeral Association (ICCFA) Convention & Expo in Tampa, Florida.

“There is a lot of overlap between the U.S. and Australia, but it is always a risk taking your business to a new country. We decided to come over for one convention first and see what the local reaction was,” explains Eulogize co-founder Ben Sutton. “It was better than we could have hoped for.”

The overwhelming success at this event encouraged Kelly and Sutton to commit to sharing Eulogize with as many U.S. deathcare professionals as possible by participating in the Cremation Association of North America (CANA) Convention in Chicago, the New Jersey Funeral Directors Association (NJFDA) Convention in Atlantic City, and the National Funeral Directors Association (NFDA) International Convention & Expo in New Orleans. 

In just over 10 months, this targeted focus has resulted in Eulogize securing active professional users in 13 states, including traditional funeral homes, direct cremation businesses, and even memorial parks. Additionally, Eulogize is now fully integrated with three leading deathcare case management platforms, with more partnerships and integrations in the pipeline.

“It’s our ability to customize Eulogize to suit each business’s needs that appears to be really connecting with American funeral professionals,” Kelly explains. “Some people are looking for a self-service option; others want a more integrated video solution or modern print platform that doesn’t require storing expensive paper inventories; we can offer a tailored solution for everyone”.  

Deathcare professionals will have the opportunity to meet Kelly and Sutton and get a first-hand look at the game-changing Eulogize platform at the Oklahoma Funeral Directors Association state conference in Norman on April 6-8, in Las Vegas at the ICCFA Experience on May 1-3 and at the Kansas, Missouri and Nebraska Tri-State Expo in Kansas City May 4-7. 

About Eulogize Memorials

Eulogize Memorials is an all-in-one, cloud-based platform that simplifies stationery and video tribute creation for funeral professionals. With a focus on quality and personalization, Eulogize has a suite of unique features, including the option for families to engage in the online creation of their loved ones’ memorials. Eulogize is a game-changing, time-saving, revenue-producing solution for the deathcare community.

Media Contact: Nick Kelly
Nick@eulogizememorials.com

Can Your Funeral Stationery Platform Do This? Eulogize Just Made Personalization Even Easier. 

If you’ve seen the Eulogize stationery and video platform in action, you might think the guys behind it would be well pleased with their product. After all, it’s been less than a year since Australian co-founders Ben Sutton & Nick Kelly introduced Eulogize Memorials to the United States, and already, deathcare professionals in 13 states have used it to engage families and create stunning, personalized memorials. Despite this success, however, Kelly and Sutton won’t be satisfied until they’ve reached one goal.

“We’re constantly working to make the platform so intuitive that it’s almost impossible to make something look bad, the goal is to help anyone, no matter their tech experience, end up with something they’re proud to share ”says Kelly.  “This is still the North Star and the rule we apply to all new features, products, and options.”

Easier Than Ever

While this commitment to continuous improvement is impressive, you have to wonder what else the Eulogize team could possibly do to make their intuitive platform even easier to use. Well, if “hold my beer” means the same thing in Australia as it does here in the U.S., imagine Kelly and Sutton saying that as you read this partial list of recent Eulogize updates:

• Multiple AI-powered image editing tools, including instant photo enhancing and background removal,
• The ability to embed Eulogize tributes into any online obituary or funeral home website as a digital flipbook, with optional integration of a button leading to your sympathy store,
• Printing & Delivery available nationally on a range of premium paper options, and
• More and more optimization & customization features being implemented on a regular basis.

“Because Eulogize only does online tribute creation, 100% of our focus and improvements go towards making that experience better for our users” explains Sutton. “We have a long list of new features we can’t wait to keep rolling out”.

These enhancements complement the impressive features that set apart Eulogize from its competitors from the get-go, including:

You CAN do this

It’s highly likely that most deathcare professionals don’t hold degrees in graphic design or computer programming. Luckily, you don’t need either of these skills to create truly beautiful funeral programs, bookmarks, service cards, thank-you cards, and tribute videos in a matter of minutes. In fact, the idea to create a more approachable, easy-to-use memorial platform came to Ben Sutton after his mom struggled with the process of creating tributes for his grandmother’s funeral service.

“We always joke that we beta-test every new product with our moms,” Sutton told Connecting Directors last year, “but it’s really not a joke. If they can’t use it the first time, we rebuild it.”

Eulogize is now fully integrated within three leading case management platforms, and the team is working to launch several new integrations throughout 2025. In addition to shaving time off of the design process, these integrations also reduce the potential for errors in the final product.

Personalize your platform

Getting started with the all-in-one Eulogize platform is risk free, with no setup fees and a highly personalized onboarding experience. You and your team can decide which features and themes you’d like to use in addition to the level of collaboration and access you’d like to offer the families you serve.

While a picture is worth a thousand words, seeing Eulogize in action is worth a million. Nick Kelly and Ben Sutton are taking their show on the road this year to share the platform with as many funeral professionals as possible. You’ll find them at the Oklahoma Funeral Directors Association state conference in Norman on April 6-8, in Las Vegas at the ICCFA Experience on May 1-3 and at the Kansas, Missouri and Nebraska Tri-State Expo in Kansas City May 4-7. 

And of course, one of the easiest ways to learn more about Eulogize is to book a complimentary demo with the team or reach out via the Eulogize website.

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