Tribute Spotlights Take Your Obituaries Where They’ve Never Gone Before

This week’s announcement from Tribute Technology and Chptr was more than just a press release — it signaled a truly historic shift in the way today’s deathcare professionals share death notices and obituaries. Tribute Spotlights, the nation’s largest broadcast memorial platform, now offers you the opportunity to publish dynamic video tributes throughout an ever-growing network of more than 200 television markets, providing your funeral home with a new, lucrative revenue stream, increased brand recognition, and a reputation as a differentiator in a competitive landscape.

A modern and meaningful solution 

Tribute Technology and Chptr launched Tribute Spotlights in February to assist funeral directors and families in sharing the news of death and pending arrangements with as many people as possible. Not only do Spotlights expand your memorial offerings well beyond the reach of the local newspaper or your own website; they also transform the typical printed notice and family-submitted photo montage into an engaging and informative video, professionally produced by the Chptr team.  

“At Chptr, our mission has always been to help people celebrate and remember lives in the most authentic way possible,” says Rehan Choudhry, Co-Founder and CEO of Chptr. “Through Tribute Spotlights, we’re able to combine our storytelling expertise with Tribute Technology’s powerful platform to bring memorials to audiences at a scale never before possible. We’re proud to partner with Tribute Technology to give funeral homes a tool that not only honors families’ loved ones but also elevates their visibility and value in the communities they serve.”

Thanks to a full integration with your Tribute Technology-powered platform, every Spotlight can be easily initiated and seamlessly shared with your local television stations for immediate broadcast and inclusion on the station’s website. The simplified process places no extra burden on your team members, while exponentially expanding the scope of your care.

While families can opt out of Spotlight broadcast coverage, funeral homes that have shared this unbelievably affordable package with families have witnessed an amazing adoption rate. For example, 90% of families served by Hill & Wood Funeral Service in Charlottesville, Virginia, have opted to televise their Chptr-produced tributes with local news channel 29News WVIR.

“We offer Chptr to every family through our professional services charge with an opt-out option,” says Tess Willets, Vice-President of Finance at Hill & Wood. “We’ve received a good bit of positive feedback from both families and viewers alike.”

Benefits beyond the broadcast

With each Spotlight, Hill & Wood Funeral Service has reached at least 218,000 households, equating to a media value of more than $2,250 per announcement — roughly ten times the investment in the package and in addition to the built-in charge to families. In most markets, each Tribute Spotlight death notice and one-minute memorial video costs your funeral home $225, with longer memorial videos available upon request at an additional charge. Spotlight bundles of 25 videos per month are also an option, as are custom packages for funeral homes seeking exclusive coverage in their market. Some funeral homes have also been able to include their own ads in the broadcast at no charge with unused airtime, amplifying their savings along with their visibility within the community.

Tribute Spotlights live on the television station’s website, but link back to yours at no additional cost, which increases traffic and SEO value each time you publish an obituary. The Spotlights platform also automatically generates social media-ready visuals that families can post to their profiles to complement their personal remembrances of their loved ones. Families can also upgrade their memorial to a longer, more comprehensive video that is sure to become a treasured keepsake.

“Tribute Spotlights transforms a moment of remembrance into a powerful way to connect families, friends, and entire communities while increasing the funeral home’s visibility on broadcast TV,” adds Courtney Gould Miller, Tribute Technology’s President of Commercial Markets. “This is truly a win for funeral homes and families.”

Spotlighting success

The partnership of Tribute Technology and Chptr has been overwhelmingly successful, exceeding the expectations of and prompting glowingly positive feedback from both families and the funeral homes to whom they entrust their loved ones. Tribute Spotlights are a new and innovative way to elevate your funeral home above those using more traditional (and typically more costly) obituary options.

To learn more about Tribute Spotlights, visit https://www.tributetech.com/tribute-spotlights, or reach out to your Tribute Technology representative.

Tribute Technology and Chptr Partner to Launch Tribute Spotlights: A New Way to Honor Loved Ones Through Local TV Stations 

WAUNAKEE, WI — Tribute Technology, a leader in digital solutions for the funeral profession, has partnered with Chptr, a next-generation storytelling platform, to launch Tribute Spotlights, a first-of-its-kind service that allows families to honor their loved ones through local television broadcasts in over 200 markets. 

By expanding memorialization beyond traditional formats, this exclusive partnership provides a meaningful and far-reaching way to celebrate life, reinforcing the role of funeral homes as trusted partners in remembrance. 

“With the decline of newspapers, families have lost a way to share news of a death with the entire community and tell the story of their loved one through the obituary. Online obituaries are important as the home of condolences, but it’s only useful if the public knows that the death has occurred,” said Courtney Gould Miller, president of commercial markets at Tribute Technology. “Tribute Spotlights broadcasts the deaths in the community and the event information, reminding the public of the value of commemorating lives lived and increasing attendance at the funeral.” 

Funeral homes and families alike benefit from Tribute Spotlights. For funer professionals, the service offers a seamless way to enhance their offerings wit adding additional work. Each Tribute Spotlight prominently features the funeral home’s branding, reinforcing its role in honoring lives and strengthening its presence in the community. By airing twice daily for up to 10 days, these digital tributes are not just told, but shared far and wide, helping to inform communities of upcoming services and ensuring loved ones are honored with dignity and respect. 

For families, Tribute Spotlights provide a new and deeply personal way to memorialize those they have lost. Unlike traditional static obituaries, these televised tributes allow for a visually compelling and shareable way to tell a loved one’s story. Families receive

a lasting digital keepsake that can be revisited and shared, ensuring memories are preserved for future generations. 

The visibility of these broadcasts also encourages greater community support, increasing attendance at services and allowing more people to come together to celebrate a life well lived. With a simple and stress-free process, families can create a meaningful tribute without the burden of additional planning. 

“At Chptr, we believe stories should live forever,” said Rehan Choudhry, CEO and founder of Chptr. “This partnership allows families to share their loved one’s memory in a way that transcends time—through television, digital platforms, and the collective memory of their community.” 

Local television remains a trusted and widely watched source of community information. By featuring these televised tributes, stations can engage viewers with meaningful, locally relevant content while generating advertising opportunities that support their operations. Tribute Spotlights also creates a new revenue stream for local TV stations, providing valuable human-centered content that resonates with their audiences. 

Tribute Spotlights are now available to funeral homes nationwide. To learn more about offering this service to families, visit https://www.tributetech.com/tribute-spotlight 

### 

About Tribute Technology 

Tribute Technology’s mission is to bring the best technology to all funeral homes, to help communities around the world celebrate life, and to pay tribute to loved ones. Over 9,000 end-of-life providers already use Tribute Technology’s software and product offerings, includi websites, marketing services, management software, online planning, personalized memorial keepsakes, payment processing, and other solutions. Tribute Technology is focused on innovating to help funeral directors save time on tasks, so they can focus more on connecting with the families who have lost a loved one. The company aims to give funeral directors everything they need to run their business in one place, making their lives easier.

About Chptr 

Chptr is a storytelling platform for the modern age, dedicated to preserving and sharing legacies in ways that transcend traditional memorialization. By transforming memories into beautifully crafted narratives, Chptr helps families and communities honor the past, connect in the present, and ensure stories live on forever. Through broadcast video technology and immersive storytelling, Chptr seamlessly bridges the gap between personal history and public remembrance. Learn more at http://www.chptr.com.