Funeral Director Daily recently learned that Rollings Funeral Service, based in Georgia, made a couple of acquisitions involving more than 100-year old family funeral homes.  Over the summer they purchased the McCombs Funeral Home of Jackson and Cape Girardeau, Missouri, — a firm that was founded in 1906.

And more recently in October, Rollings Funeral Service announced that they had purchased the Preddy Funeral Homes in the greater Charlottesville, Virginia, area.  Preddy Funeral Homes dates their founding back to 1916.

According to a press release, “The McCombs Funeral Home name will remain, and its current staff and leadership will continue serving families just as they always have. Through this partnership, Rollings will provide operational support, allowing the McCombs team to focus on delivering the exceptional service their community has come to expect.”

In a prepared statement in the press release, Christi Guilliams, former owner of McCombs Funeral Home made this comment, “This is a positive step forward for our staff and the families we serve.”

As to the Preddy Funeral Homes in Virginia, they operate out of three locations and serve more than 500 families per year.  According to that press releases, “The Preddy businesses will immediately gain access to Rollings accounting, legal and human resources support services.  The staff, who all will remain in their current roles, will also gain operational support, and will be able to participate in career training and bonus programs.  Families can expect the same high-quality care they have always received. . .”

In a prepared statement in the press release, Randy Preddy, former owner of Preddy Funeral Home made these comments, “This was obviously a big decision for us, but Shelly and I really wanted to stop working as hard and be able to travel a little more. . .At the same time I grew up in these communities and feel a huge responsibility to make sure our friends are still taken care of well and fairly. . . I really became comfortable that (Rollings) have the same interests at heart.” 

Rollings Funeral Service, along with their partner Pinnacle Funeral Service, operate close to 100 funeral service locations across 20 states.

Tom Anderson
Funeral Director Daily

Funeral Director Daily take:  There is no doubt in my mind that “consolidation” in the traditional funeral home realm is happening and will continue happening at a more and more rapid pace.

I also believe that while renumeration is very important in the sale process for most family, and especially generational funeral home owners, the most important consideration in many sales of these “non-major urban area ” funeral homes is the “fit” with the acquiring company.  And, today’s owners of good operations have no lack of willing purchasers so they have the ability to look for a “good fit”.

I think being a “colleague” rather than a “competitor” will make a difference as national, regional, and local companies looking to grow will be making pitches to many of the most desireable businesses going forward.

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Preddy Funeral Homes Join Rollings Funeral Service Family

Peachtree City, GA – Rollings Funeral Service, one of the largest privately-owned funeral service operators in the United States, is proud to announce that Preddy Funeral Homes has joined its growing family of funeral homes.

The initial Preddy location was opened in 1916 in the town of Gordonsville, Virginia.  They added a second location in 1923 in the town of Orange. Recent generations expanded the Preddy footprint in 1994 by opening its third location in Madison County. Today, the three locations serve more than 500 families each year, and they are known regionally as one of the most respected funeral service providers in the greater Charlottesville area. 

“We are honored to welcome Preddy Funeral Home into the Rollings Funeral Service family,” said Greg Rollings, founder and Chairman of Rollings Funeral Service. “When I first met Randy and Shelly, I could see that we shared so many things in common in how we view the important role of funeral service in the community.” Greg added, “Their properties are impeccable, and their staff are some of the strongest we’ve seen in a family business.” He continued, “They’ve served the families in their area so well, and I committed to Randy that we will continue to support that same level of service going forward.”

The Preddy businesses will immediately gain access to Rollings accounting, legal and human resources support services. The staff, who all will remain in their current roles, will also gain tremendous operational support, and will be able to participate in career training and bonus programs. Families can expect the same high-quality care they have always received, now backed by one of the nation’s leading private funeral service organizations.

“This was obviously a big decision for us, but Shelly and I really wanted to stop working as hard and be able to travel a little more,” said Randy Preddy, the former owner. “At the same time, I grew up in these communities and feel a huge responsibility to make sure our friends are still taken care of well and fairly. As I got to know Greg and his team, I became comfortable that they have the same interests at heart,” he added. “I really feel like joining Rollings has addressed so many of our concerns.”

NewBridge Group assisted with the transaction. 

About Rollings Funeral Service

Rollings Funeral Service, along with their partner, Pinnacle Funeral Service, operate just under 100 funeral service locations across 20 states. Both companies are continuing to grow by acquisition. Funeral service owners that are interested in exploring a sale can contact Tony Kumming at tonyk@rollingsfuneralservice or call (813) 579-7048.

Rollings and Pinnacle Funeral Service Announce Strategic National Partnership to Accelerate Pre-Need Offerings

Rollings Funeral Service and Pinnacle Funeral Service, two of the nation’s leading private funeral home operators, have formed a strategic partnership with Precoa and National Guardian Life Insurance Company (NGL) to expand preneed programs and better serve families across their nationwide network.

The partnership with Precoa and NGL reflects a shared commitment to advance proactive planning by improving customer service and growing market share. With Precoa’s nationally recognized sales and marketing expertise and NGL’s long-standing reputation for trusted insurance solutions, Rollings and Pinnacle will give their affiliated funeral homes the tools, training, and support needed to reach more families with meaningful preplanning options.

“NGL stands apart in our industry because they are focused solely on providing high-quality preneed products for partners,” said Greg Rollings, Founder and Chairman of Rollings and Pinnacle. “That alignment, along with Precoa’s proven approach, makes this partnership a great fit for our mission to deliver more peace of mind to families.”

Chris Hamiel, VP of Operations, added: “This is a natural next step as we continue to invest in our operations and strengthen our ability to serve communities nationwide. Precoa’s model and NGL’s focus are exactly what we were looking for to support long-term preneed growth.”

The rollout began in early September 2025 across Rollings and Pinnacle locations, with further expansion planned in 2026.

Together, the four organizations are setting a new standard for preneed excellence—helping more families plan ahead, find peace of mind, and ensure their wishes are honored.

Rollings and Pinnacle are two of the fastest growing private funeral home operators in the nation. Combined they serve approximately 15,000 families annually from 95 locations throughout the United States and continue to grow through both operational initiatives and acquisitions. For information on how your firm could join Rollings and Pinnacle, please contact Tony Kumming, President and Head of Acquisitions, tony@pinnaclefunerals.com.

McCombs Funeral Home Joins Rollings Funeral Service

Rollings Broadens Midwest Reach with McCombs Locations in Jackson and Cape Girardeau, Missouri

Jackson, MO – Rollings Funeral Service is pleased to welcome McCombs Funeral Home, serving families in Jackson and Cape Girardeau, Missouri, into its expanding network of funeral homes. This partnership brings together two organizations with a shared commitment to compassionate care and community service.

Founded in 1906 by J.W. McCombs, Jr. and his wife Emma, McCombs Funeral Home began as a combination furniture and undertaking business in Uptown Jackson. Over the past century, the firm has grown to become a cornerstone of funeral service in Southeast Missouri, opening its dedicated funeral home in 1942 and expanding into Cape Girardeau in 1995. Today, McCombs serves more than 250 families each year with the same dedication and respect it has offered for generations.

“We’re honored to welcome McCombs Funeral Home to the Rollings family,” said Greg Rollings, Founder and Chairman of Rollings Funeral Service. “Their deep roots in the community and their reputation for trusted, compassionate care make them a natural fit with our values and mission.”

The McCombs Funeral Home name will remain, and its current staff and leadership will continue serving families just as they always have. Through this partnership, Rollings will provide operational support, allowing the McCombs team to focus on delivering the exceptional service their community has come to expect.

“This is a positive step forward for our staff and the families we serve,” said Christi Guilliams, former owner of McCombs Funeral Home. “Joining Rollings lets us stay true to our history and community, while also gaining the backing to continue growing and enhancing our care.”

With over 65 locations nationwide, Rollings Funeral Service is one of the largest privately owned funeral home companies in the United States. The addition of McCombs Funeral Home strengthens its footprint in the Midwest and highlights its commitment to preserving the individuality of family-owned funeral homes.

About Rollings Funeral Service

Headquartered in Peachtree City, Georgia, Rollings Funeral Service owns and operates funeral homes and cemeteries across the country. Rollings partners with local funeral providers to support their success while preserving their heritage and identity. The company continues to expand through acquisition, and any funeral home owners interested in exploring a potential sale are encouraged to contact Greg Rollings directly at Greg@RollingsFuneralService.com.

Rollings Funeral Service Welcomes New Southeastern Regional Manager

Peachtree City, GA – Rollings Funeral Service is excited to announce Jason Greer as the new Regional Manager for their Southeastern Region. In this role, Greer will oversee operations across North Carolina, Tennessee, South Carolina, and Virginia.

With nearly four decades in funeral service, Greer brings his expertise and passion for helping others. His career began in 1986 at Baldwin Fairchild Funeral Home in Orlando, FL, afterwards attending Gupton Jones College of Mortuary Science. He later founded West Georgia Crematory before joining Rollings Funeral Service in 2004, where he has held multiple leadership roles.

Guided by the philosophy “Ut Prosim” (That I May Serve), Greer is dedicated to helping families navigate life’s difficult moments and empowering funeral homes with innovative solutions. His leadership will be instrumental as Rollings continues its growth through new partnerships, ensuring family-owned firms can protect their legacies while benefiting from the support of a privately owned company.

“Rollings Funeral Service is growing with a singular focus—helping family-owned funeral homes preserve their heritage while providing exceptional care to the families they serve,” said Greer.

For more information about Rollings Funeral Service and its commitment to supporting family-owned funeral homes, visit rollingsfuneralservice.com.

About Rollings Funeral Service

Rollings Funeral Service is one of the largest private funeral home operators in the country, dedicated to preserving the legacy of family-owned firms while enhancing their ability to serve their communities. With a strong commitment to compassionate care and operational excellence, Rollings continues to expand through strategic partnerships, providing owners with peace of mind and a seamless transition.

Rollings Funeral Service Embarks on a New Era of Growth and Expanded Leadership 

Peachtree City, GA — Greg Rollings, the founder of Rollings Funeral Service (RFS), recently revealed an exciting new direction for the company’s growth strategy. In the announcement, Rollings highlighted the incredible opportunities within the funeral service industry and the strategic steps needed to attain them. He explained that RFS required two essential elements to fully embrace these prospects: an expansion of its operational team and increased access to capital for growth. With great enthusiasm, he shared that the company has successfully achieved both of these objectives.

In late 2023, RFS appointed Bob Page, a respected figure with a three-decade legacy in the funeral service industry, as Chief Operating Officer. Rollings expressed his deep honor and enthusiasm for Page’s appointment, citing their longstanding relationship and impressive track record.

“I first met Bob 30 years ago and have watched and admired his accomplishments throughout the industry,” stated Rollings. “I feel terrific knowing that our businesses will have his operational leadership at the helm.”

Then, in January 2024, RFS strengthened its financial foundation with a significant infusion of equity by Vineyard Capital Partners, a financial partner of RFS since the beginning. This additional capital positions the company for ongoing growth and success in a constantly evolving industry, ensuring RFS can continue to provide excellent service to the families it serves. It also allows Rollings to have a pathway to retirement while securing the long-term mission of RFS, which has been at the core of the company since the beginning – private ownership.

This strategic transition represents a significant milestone for RFS, a company that Rollings and his wife, Debbie, established 22 years ago. Over the years, it has grown into one of the nation’s most respected private funeral home operators, currently serving over 12,000 families each year.

With these strategic changes, Rollings will step into the role of Chairman of the Board for RFS. Although he will no longer handle day-to-day operations, he will remain actively involved in shaping the company’s strategic direction and will provide guidance to Page. As the largest individual owner of RFS, Rollings’s dedication to the company’s mission remains unwavering.

In addition, Rollings will continue to work with the acquisition team to grow the company. RFS has always had a mission to help funeral home owners sell and still remain privately owned; this concept has been fundamental to RFS since 2002 and will continue.

In a heartfelt expression of gratitude, Rollings acknowledged the hard work, dedication, and commitment of every RFS team member. He expressed his complete confidence in the team’s ability to continue the company’s mission and thrive, underscoring his unwavering support for their shared objectives.

With these strategic changes and added operational leadership, the future looks promising for RFS. As the company’s locations continue to provide exceptional service, they remain well-positioned for even greater operational achievements and an accelerated acquisition strategy.

About Rollings Funeral Service

Rollings Funeral Service was founded by Greg and Debbie Rollings over two decades ago and is one of the nation’s most respected private funeral home owners. The company continues to actively expand through acquisition.