Tribute Technology Announces Obit360: A Reimagined Obituary Experience for the Digital Age

WAUNAKEE, WI – Tribute Technology has announced the upcoming launch of Obit360, a next-generation obituary platform that transforms how families and communities engage with online memorials. Obit360 is the most significant evolution of Tribute Technology’s obituary experience to date, delivering a faster, more intuitive, and emotionally resonant design built for today’s digital expectations.

Optimized for mobile, powered by improved SEO, and designed to increase engagement and revenue, Obit360 helps funeral homes better serve families while elevating their online presence.

“Obit360 is the result of listening closely to our clients and the families they serve,” said Craig Greenseid, CEO of Tribute Technology. “We knew the obituary experience needed to evolve — so we built something faster, smarter, and more personal. Obit360 helps funeral homes create deeper connections and greater value from their websites.”

Matt Powell, Tribute Technology’s Chief Technology Officer, added, “We’re seeing a fundamental shift in how families connect and grieve, and it’s happening online. In the first 48 hours after a death, more than 25% of all obituary traffic occurs, and that traffic is not passive. It drives condolence messages, flower orders, donations, and even attendance. Obit360 was built to meet this moment: to turn every obituary into an engine of connection, compassion, and community, and to help funeral homes turn visibility into real-world impact.”

Built for the Way People Engage Today

Obit360 was designed using real user behavior, family feedback, and industry best practices. It introduces a clean, scrollable layout that places details all in one continuous view — no tabs or extra clicks required. With 70–80% of visitors arriving on mobile, the platform delivers a smooth, intuitive experience on any device while keeping the focus on the loved one being honored. Pages load 30% faster, rank higher in search results, and display sympathy gift options directly within the tribute — leading to a 60% increase in purchases. The straightforward design helps reduce confusion, minimizing support calls from families and guests.

Real Results for Funeral Homes

Firms using Obit360 report major improvements: obituary page visits have increased by 97%, condolence messages by 86%, and sympathy gift purchases by 60%. With fewer support requests, stronger engagement, and a more modern online presence, funeral homes are deepening their connection with families while elevating their digital brand.

Available Soon

Obit360 will be available first to funeral homes on Tribute Technology’s Premier Partner Network, with expanded availability to follow.

About Tribute Technology: 

Tribute Technology’s mission is to bring the best technology to all funeral homes, to help communities around the world celebrate life, and to pay tribute to loved ones. Over 9,000 end-of-life providers already use Tribute Technology’s software and product offerings, including websites, marketing services, management software, online planning, personalized memorial keepsakes, payment processing, and other solutions. Tribute Technology is focused on innovating to help funeral directors save time on tasks, so they can focus more on connecting with the families who have lost a loved one. The company’s goal is to give funeral directors everything they need to run their business in one place, making their lives easier.

Reimagined Exhibit Hall at ICCFA Experience 2025: More Opportunities for Engagement

STERLING, Va. (Feb 19, 2025) – Do you own a business that provides deathcare services or products? The International Cemetery, Cremation & Funeral Association (ICCFA) invites you to attend the ICCFA Experience 2025 from April 30 to May 3, 2025, at the Mandalay Bay Resort & Casino in Las Vegas, Nevada. This year’s event introduces a reimagined Expo Hall under the theme “Three Stages: One Experience,” offering a new platform with opportunities for exhibitors and attendees alike.

A Transformed Expo Hall

The ICCFA has revamped the Expo Hall to enhance engagement and provide more opportunities for connection. Key features include:

• Two-Day Exhibition: The Expo Hall will be open for two full days. Continuing education sessions will be held across three stages directly on the floor.
• Extended Show Floor Hours: Attendees and exhibitors will benefit from an additional seven hours on the show floor, which will facilitate deeper interactions and networking. 
• Dedicated Networking Lunches: From 12:00 PM to 2:00 PM on Thursday, May 1, and Friday, May 2, the centralized ICCFA Food & Beverage Lounge within the Expo Hall will host dedicated lunch hours, allowing for relaxed networking opportunities. 

Exhibitor Opportunities

Exhibitors can showcase their latest products and services to an engaged audience of deathcare professionals eager to discover innovative solutions and industry-leading advancements. To reserve a booth, complete the 2025 Prospectus & Booth Application. Each 10×10 booth includes three free exhibit staff registrations, with additional registrations available for purchase online until Wednesday, April 23rd.

Live Virtual Floor Plan

Want to explore the exhibit hall layout or check the availability of booth spaces in real-time? The Live Virtual Floor Plan is an excellent tool for just that! It lets you view the exhibit space and check if your booth is near competitors. When you’re ready to secure your booth, ICCFA’s Supplier Relations Manager, Rick Platter, will work with you using the virtual floor plan to lock it in the best location.

Offer Your Clients FREE Day Passes to Visit Your Booth in Vegas!

Exhibitors can offer up to 10 free Expo Hall Day passes to clients to visit their Mandalay Bay Resort & Casino booth. Passes can be claimed online by April 23, 2025, by providing the unique promo code sent to exhibitors by email. Additional passes are available for $350 each.  

Hotel Accommodations

The ICCFA Experience 2025 will be held entirely at the Mandalay Bay Resort & Casino, offering convenience and exclusive rates for attendees. Room rates start at $238 per night, plus taxes and a reduced $37 resort fee. Alternative accommodation is available at W Las Vegas (formerly Delano), with rates starting at $268 per night. The ICCFA blocks close on April 4, 2025, at 11:59 PM EDT. 

Join Us in Shaping the Future of Deathcare

Don’t miss your chance to participate in this event! The ICCFA Experience 2025 promises to be a landmark event, offering educational sessions, unparalleled networking opportunities, and a vibrant Expo Hall. 

For those interested in exhibiting, please contact ICCFA’s Supplier Relations Manager, Rick Platter, at rplatter@iccfa.com or 571.323.2985. For more information about The Experience, please visit ICCFA Annual. 

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Founded in 1887, the International Cemetery, Cremation, and Funeral Association is the only international trade association representing all segments of the cemetery, cremation, funeral, and memorialization profession. The association is comprised of more than 10,000 members in the cemetery, funeral home, and crematory industries, as well as supplier and related businesses worldwide.