Domanicare to Rebrand as Elevia

[American Fork, UT April 8th] — After six years of unwavering commitment and trust, Domanicare proudly announces a transformative rebranding initiative, unveiling “Elevia” as the new face of its award-winning aftercare and client-family experience services. This evolution is more than a change in name or logo; it represents a profound dedication to enhancing connections, supporting communities, and driving business growth.

In response to valuable feedback from clients and families, Domanicare recognized the desire for deeper connections within communities. This insight has fueled the birth of Elevia, aligning seamlessly with the vision for business growth and increased market share while maintaining the personalized care and thoughtful service Domanicare is renowned for.

“Rebranding, for us, is not merely about changing a logo or a name; it’s a reflection of our forward-thinking mindset and commitment to the ever-evolving end-of-life space,” says Elevia Founder and CEO Jon Lefrandt. “It’s an opportunity to communicate our story more effectively, emphasizing the qualities that make us a leader in the profession.”

Elevia, derived from the word “elevate,” is grounded in the pillars of human empathy, modern communication, trusting relationships, and positive experiences. Elizabeth, the familiar and compassionate figure behind the company’s texting services, will continue reaching out to families on behalf of Elevia’s clients.

At the core of Elevia lies a powerful manifesto, a guiding philosophy inspired by the impactful work of end-of-life professionals. Elevia’s commitment is to provide strength, compassion, and empathy to families navigating end-of-life and grief. Unlike other brands, Elevia emphasizes the importance of human solutions over automated ones, with real individuals composing and responding to messages on behalf of partners.

The outcome of this human-centric approach is evident in the stronger relationships forged between Elevia’s partners and their communities, resulting in elevated service, positive reviews, and business growth.

“Elevia is proud to affirm its dedication to compassionate, human-centered services as an enduring cornerstone of our brand,” says Lefrandt. “Our commitment extends beyond the ordinary, and we are excited to introduce an expanded array of services designed to enrich the client-family experience.”