ObituaryShare Partners with Tribute Technology to Help Funeral Homes Reach More Families

WAUNAKEE, Wis. — October 22, 2025 — ObituaryShare.com has partnered with Tribute Technology to make it easier for funeral homes to share obituaries online and connect with more people in their communities.

Through this new partnership, funeral homes using Tribute Technology websites can now link directly to ObituaryShare. The integration lets staff automatically post obituaries to Facebook and other social channels with no extra steps or technical work required. Each post leads readers back to the funeral home’s website, helping more families find services, send flowers, and show support.

“As obituaries continue to move online rather than being printed, it’s important that they still reach the people who care,” said Bob Arrington, President of ObituaryShare. “We built ObituaryShare so families could get the word out in a way that connects. Working with Tribute Technology makes that even easier for funeral homes.”

The connection between the two platforms is simple to set up and available now for Tribute Technology customers. Those who activate the feature will also receive special partnership pricing on ObituaryShare services.

“Families often turn to Facebook to remember a loved one and share memories and support,” said Courtney Gould Miller, President of Commercial Markets at Tribute Technology. “Our partnership with ObituaryShare makes that process effortless for funeral homes by helping bring those stories to where people are already connecting.”

Special Offer for Tribute Technology Customers

Tribute Technology partners receive exclusive pricing on ObituaryShare services. To learn more or get started, visit ObituaryShare.com or contact your Tribute Technology account representative.

About ObituaryShare

ObituaryShare.com helps funeral homes publish and share obituaries on social media, reaching friends, family, and community members in a more personal way. Founded by Bob Arrington, President of Arrington Funeral Directors, and Roy Heatherly, a longtime newspaper executive.  ObituaryShare offers a simple, affordable way to share stories and strengthen community connections.

About Tribute Technology

Tribute Technology is a leading provider of software and services for funeral homes, cemeteries, and crematories, helping professionals serve families through best-in-class websites, management tools, and digital memorialization solutions. The company is headquartered in Waunakee, Wisconsin.

Tribute Technology Announces Strong Start to 2025, Driven by Innovation and Digital Reach

WAUNAKEE, Wis. – Tribute Technology, the leading provider of technology solutions for the funeral and cemetery profession, announced a strong first half of 2025 with notable year-over-year growth across multiple areas of its business. The company achieved solid increases in both revenue and EBITDA, underscoring how its commitment to helping funeral professionals thrive in a digital world drives growth.

Tribute Technology’s platform continues to serve as an important connection point for families and communities during life’s most meaningful moments. In the first six months of the year, the company recorded more than 550 million obituary visits across client websites, demonstrating the scale and reach of its digital presence as families increasingly turn to online spaces to honor and remember loved ones. This digital reach was bolstered by a 9 percent increase in new funeral home websites launched year over year, expanding the number of firms able to connect with their communities online.

“Everything we do starts with the customer in mind,” said Craig Greenseid, chief executive officer at Tribute Technology. “We’re seeing real momentum across the business, and that’s thanks to the strength of our team, the clarity of our mission, the strong partnerships we’ve built with funeral professionals, and our commitment to delivering powerful technology.”

For Tribute Management Software, new systems launched increased 70 percent for the first half year over year, demonstrating Tribute Technology’s continued leadership in management software for the profession. This also reflects the platform’s expanding role in helping firms streamline operations, manage data more effectively, and provide a seamless experience for families.

Marketing services revenue increased 11 percent year-over-year, underscoring the value of these solutions in helping firms grow and connect with their communities.

Most importantly, eCommerce commissions earned by funeral homes in the first half of 2025 increased 7 percent compared to the same period last year, fulfilling Tribute Technology’s commitment to continually increase earnings for its website customers through optimization.  

Platform Enhancements to Support Funeral Professionals and Fuel Growth

Tribute Technology introduced a series of product and service enhancements in the first half of the year to improve efficiency, personalization, and digital outreach for funeral professionals. Among the highlights was the launch of Obit360, a next-generation obituary platform designed to help funeral homes and families get more value from every obituary. Obit360 offers an improved user experience, increased engagement, and easier access to event details—helping each obituary reach more people and generating increased traffic to funeral home websites. 

Strengthened Service Model and Expanded Partnerships

To better serve its clients, Tribute Technology restructured its support and account management teams, assigning a dedicated account manager to every funeral home partner. In addition, Tribute Technology expanded its partnership with Chptr to scale Tribute Spotlights—a unique feature that broadcasts death notices on local television stations, extending reach within local communities and honoring loved ones in a highly visible and meaningful way. 

Looking to the second half of 2025, Tribute Technology will continue to release AI-powered tools, introduce new features in its management software, and deliver continued enhancements across its product suite. These updates are designed to help funeral professionals operate more efficiently, grow their businesses, and strengthen their connections with families.

Tribute Technology’s strong performance in early 2025 reflects its investment in customer-driven innovation, agile product development, and its mission to help firms build trusted, modern brands within their communities.  This momentum reflects Tribute Technology’s continued growth in its customer base, expansion of its platform, increased adoption of management software and websites, and higher commissions earned by its funeral home partners.

About Tribute Technology:
Tribute Technology is dedicated to empowering funeral professionals with best-in-class technology solutions. Serving more than 9,000 end-of-life providers worldwide, Tribute Technology’s innovative software and services—including website platforms, marketing solutions, management software, online planning, memorial keepsakes, and payment processing—help funeral professionals save time and focus on supporting families.  To learn more, visit www.tributetech.com.

According to this article from the Beloit (WI) Daily News, funeral home owners Jarod and Tania Williams have acquired the two locations of the Brian Mark Funeral Home.  According to the Brian Mark Funeral Home website, which you can access here, the company owned and operated funeral homes in Beloit and Clinton, Wisconsin.

Jarod and Tania Williams have operated the Rosman-Uehling-Kinzer Funeral Home in Beloit as well as the D.L. Newcomer Funeral Home in Brodhead and the Houck Funeral Home in Dodgeville (WI).

You can see a new updated website for the Beloit funeral homes here.

From the Brian Mark Funeral Home website it appears that Brian Mark will continue to work at the Brian Mark Funeral Home.

More news from the world of Death Care:

Mastermind Event in Philadelphia To Help Funeral Service Companies Reach New Heights

Join Your Peers on Thursday, Sept. 11, 2025 

When you come to Mastermind, you’ll walk away with a full toolkit of strategies to build market share, boost the value of your business and connect with families in a more meaningful way than ever before.

Visit www.MastermindFuneral.com to learn more about the event – or just click on the events tab on FuneralVision.com.

The event, which is hosted by FuneralVision.com, will be held Thursday, Sept. 11, at the Live! Casino & Hotel in Philadelphia and has been approved by the Academy of Professional Funeral Service Practice for 5.5 hours of continuing education. Applications for CEUs in numerous states are underway.

“Our robust programming and networking opportunities will help funeral professionals learn from each other and outpace competitors,” said Thomas Parmalee, founder of FuneralVision.com. “Be sure to reserve your seat soon – they’re going to fill up fast.”

The experts speaking at Mastermind will cover a variety of topics, including how to enhance your preneed program, glean insights from consumer research, build trust with families and navigate business transitions. Discover how to:

• Identify key customer touchpoints to increase engagement and trust.
• Use data-driven insights to improve services, offerings and customer experience.
• Tailor services to align with generational differences in funeral planning.
• Develop communication strategies that foster long-term relationships.
• Establish a clear and actionable succession plan to ensure continuity and success.
• Address legal, financial and emotional aspects of transitioning ownership.
• Utilize digital marketing tools such as social media, SEO and Google Ads to reach new customers.
• Implement reputation management strategies to build online credibility.

These takeaways will help attendees walk away with actionable insights they can apply directly to enhance their funeral home or crematory business.

Speakers include:

Danielle Burmeister, Vice President of Marketing and Communications for Homesteaders Life Company, a national leader in secure, reliable preneed funding, will deliver a presentation titled “Competing on Service in a Price-Sensitive Market.”

Aaron Butler, Director-Field Development at Domani Preneed and a decade-long deathcare professional and multi-million-dollar preneed producer specializing in digital transformation for funeral homes, will deliver a presentation titled “Content Creation Boot Camp for Funeral Professionals: Building Trust and Growing Your Business”

Chris Cruger, the CEO of Foresight, a premier consulting firm specializing in the funeral and cemetery profession, will deliver a presentation titled “Succession Is Not Just a TV Show—It’s Preserving Your Legacy.”

Welton Hong, founder and CEO of Ring Ring Marketing and the secret weapon behind some of the deathcare profession’s highest volume firms, will deliver a presentation titled “What Will and Will Not Work in 2026 For Getting More Cases.”

Mitch Smith, Vice President of eFuneral, a breakout digital solutions company that helps funeral homes maximize market share through optimized online sales, will deliver a presentation titled “The Future of Preneed Funeral Planning: Insights into Consumer Trends & Technology Innovation.”

Reserve Your Seat Early and Save Money – Plus, Enjoy a Ballgame or Two!

Located in Philadelphia, the Live Casino & Hotel – Philadelphia is a 4-minute walk from Citizens Bank Park, and the Phillies are scheduled to play the Mets right after the Mastermind cocktail hour ends – so you can continue your networking at the ballgame. Plus, there is another home game scheduled for Sept. 11 immediately after the conference ends!

Register for Mastermind before June 19 and pay only $229, which includes a cocktail hour the evening prior to the event, a light breakfast and lunch. After the early-bird expires, everyone pays $349.

Reserve your hotel room at the special Mastermind rate.

Mastermind would not be possible without our generous sponsors, including our exclusive Diamond Sponsor, Foresight; our Platinum sponsors, Homesteaders Life Company, eFuneral and Domani Preneed; our Gold sponsors, Carriage Services, Ring Ring Marketing and Nomis Publications; and our silver sponsor, Pollen.

Don’t miss your chance to join your peers and move your business forward by signing up for Mastermind. 

Don’t forget: Visit www.MastermindFuneral.com to learn more about the event – or just click on the events tab on FuneralVision.com.

Right in the middle of the United States’ National Funeral Directors Association (NFDA) annual convention in New Orleans is probably a good time to drop information from a press release that we received in mid-September.

That press release, which you can access here, came from PR Newswire with information provided by Allied Market Research.  In all honesty, the press release was more than likely intended as a “teaser” for purchasing a more detailed report compiled by Allied Market Research.

However, the press release provided elements of the company’s research that we feel is important for death care professionals to be made aware of.  And, part of that research indicated that the Global funeral service market will grow at an estimated 3.8% CAGR (Compound Annual Growth Rate) through 2033.  If that was to become true then, according to the press release, the Global funeral service market would grow from $61.3 billion to $88.6 billion over the next decade.

Here’s what the press release states as the prime drivers of this projected growth:

1. A Rise in Geriatric population
2. Cultural shifts toward personalization and meaningful ceremonies driving demand for customized funeral services
3. Technological advancements offering opportunities for innovation in service delivery such as online planning and virtual attendance
4. Environmental consciousness

Here are some other quotes from the report:

 

• “The burial services market is witnessing a significant shift toward green burials”

• “The shift toward celebrating life, rather than traditional mourning, is leading to more personalized and unique services.”

• “The “immediate need” segment holds the major share of the market. . and is estimated to maintain its leadership status throughout the forecast period. . . . However, “the pre-planned segment” is projected to manifest a higher CAGR of 4.6% from 2024 to 2033.  Pre-planned funeral service are increasingly popular. . . .”

• “The “Offline segment” held a major share of the market in 2023. . and is estimated to maintain its leadership status throughout the forecast period.  The “Online funeral services market” is expanding rapidly. . and is projected to manifest a higher CAGR of 4.6% from 2024 to 2033.”

Tom Anderson
Funeral Director Daily

Funeral Director Daily take:  If you work in the death care profession daily I’m guessing that none of these points are surprising to you.  However, in a business profession where sometimes change happens slowly, you must realize that change does take place.

And, because change does take place, your place of business has to be ready for those changes that will be, more and more, sought out by the consumer public as time moves forward.

If you do nothing else you need to be looking into how you will be providing the growing services to your potential consumers.  From my point of view, it is apparent that a traditional funeral home that wants to continue to be a leading provider of death care services needs to look into the following:

• How do you provide options that “Celebrate Life” rather than “Mourn Death”?
• How do you move to a growing online presence and “self-administration” for some clientele while at the same time offering that personal touch to those that continue to want “Offline” care?
• How do you take your Preneed program into the 21st Century for those potential clients that want everything “online”?

I’m pretty certain that “taking care of clientele” will continue to be what funeral homes do.  However, “being taken care of” may mean different things to different individuals who have suffered loss and funeral homes need to know that they are prepared for as many situations as possible.

If you happen to be in New Orleans at the NFDA Convention make sure you spend part of today and tomorrow on the Expo floor and visiting with those vendors that may be able to help your funeral home get to that next level of service that future clients will be expecting.

More news from the world of Death Care:

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