Funeral Service Foundation Invests $90,000 in Future Funeral Service Professionals

Recipients represent 15 U.S. states, three Canadian provinces, and 18 funeral service programs.

Brookfield, Wisconsin – Thanks to the generosity of its donors, the Funeral Service Foundation awarded 31 academic scholarships this fall totaling $90,000 to students across North America. Recipients hail from 15 U.S. states and three Canadian provinces and attend 18 funeral service programs, showcasing the wide reach of the Foundation’s commitment to supporting future professionals.

“Our scholarship program is an investment in the future of funeral service,” said Jeff Smith, Chair of the Funeral Service Foundation. “These students represent the next generation of leaders who will serve families with compassion and professionalism. We are proud to support their education and help them succeed in this meaningful career.”

Since awarding its first academic scholarship in 2002, the Foundation has expanded its program to include multiple named scholarships that honor and memorialize influential funeral service professionals and organizations.

This fall’s awards included the inaugural Tom Johnson Scholarship, honoring the legacy of Tom Johnson, a respected leader and advocate in the funeral service profession. Johnson was posthumously awarded the Distinguished Service Award in 2024, and donations from across the profession helped memorialize him through this scholarship.  

In total, the Foundation awarded 31 scholarships, which included 20 named scholarships, nine Foundation ’45 scholarships honoring the founding year of the Funeral Service Foundation, and two scholarships awarded to military veterans through the Journey to Serve initiative, in partnership with the ICCFA Educational Foundation.

The Foundation’s academic scholarship program runs in two annual cycles – spring and fall. The next application window is February 15 – April 1.

Academic Scholarship Fall Class of 2025:

Foundation ’45 Scholarship | $5,000

• Katy Bernard, Lubbock, Texas (Southern Illinois University – Mortuary Science and Funeral Service)
• Tess Martin, Winnipeg, Manitoba, Canada (Canadian College of Funeral Service)

Foundation ’45 Scholarship | $5,000

• Lilly Meade, Englewood, Colorado (Arapahoe Community College – Mortuary Science Program)
• Amber Revelt, Parma, Ohio (Pittsburgh Institute of Mortuary Science) 
• Jenifer Williams, Hoschton, Georgia (Gupton-Jones College of Funeral Service)

APFSP/Fitzgerald Memorial Scholarship | $2,500

• Mallory Brown, Pittsburgh, Pennsylvania (Pittsburgh Institute of Mortuary Science)

Bob Horn Scholarship | $2,500

• Jasmine Yang, St. Louis, Missouri (St. Louis Community College at Forest Park – Funeral Service Education)

CANA/Jack Springer Memorial Scholarship | $2,500

• Samia Craft, Castle Rock, Colorado (Arapahoe Community College – Mortuary Science Program) 

Foundation ’45 Scholarship | $2,500

• Amy Burr, Grovetown, Georgia (Pittsburgh Institute of Mortuary Science)
• Rane Halloran, Frederick, Maryland (Community College of Baltimore County-Catonsville – Mortuary Science Program)
• Thiago Nielsen, Millcreek, Utah (Salt Lake Community College – Mortuary Science Program)
• Riley Roldan, Loveland, Ohio (Cincinnati College of Mortuary Science)

Funeral Directors Life Memorial Scholarship | $2,500

• Jody Bryant, Statesboro, Georgia (Ogeechee Technical College – Funeral Service Education)

John Carmon Scholarship | $2,500

• Robin Warren, Danville, Virginia (Brightpoint Community College – Funeral Services Program)

Joseph E. Hagan Memorial Scholarship | $2,500

• Lauren Kreuser, Mayville, Wisconsin (Milwaukee Area Technical College-West Campus – Funeral Service Program)

Louis & Josephine Pontone Memorial Scholarship | $2,500

• Melissa Varghese, Macomb Township, Michigan (Wayne State University – Mortuary Science Program)

Memorial Classic Scholarship | $2,500

• Sydney Dietz, Morris, Minnesota (University of Minnesota – Program of Mortuary Science)
• Charae Kiplin, Loganville, Georgia (Gupton-Jones College of Funeral Service)
• Wayne Latimer Jr., Tulsa, Oklahoma (Dallas Institute of Funeral Service)
• Ansley Williams, Lincoln, Nebraska (Des Moines Area Community College – Mortuary Science Program)

NGL – Harry Pontone Memorial Scholarship | $2,500

• Karen Coles, Gainesville, Florida (Gupton-Jones College of Funeral Service)
• Jena Thompson, Herrin, Illinois (Southern Illinois University – Mortuary Science and Funeral Service)

NGL – Mark Hornibrook Memorial Scholarship | $2,500

• Arianna Roland, Springfield, Ohio (Cincinnati College of Mortuary Science)
• Nicolette Roether, Kelowna, British Columbia, Canada (Canadian College of Funeral Service)

Shipley Rose Buckner Memorial Scholarship | $2,500

• Azuree McGee, Nashville, Ohio (Gupton-Jones College of Funeral Service)

Steve Lang Scholarship (Homesteaders) | $2,500.00

• Lindsey Vatter, New Castle, Pennsylvania (Pittsburgh Institute of Mortuary Science)

Steve Mack Memorial Scholarship | $2,500.00

• Charell Valentine, Munhall, Pennsylvania (Pittsburgh Institute of Mortuary Science)

Todd Van Beck Memorial Scholarship | $2,500.00

• Carly Moran, Portage La Prairie, Manitoba, Canada (Canadian College of Funeral Service)

Tom Johnson Memorial Scholarship | $2,500

• Wesley Manning, Leesville, Louisiana (Commonwealth Institute of Funeral Service)

Academic Scholarship for Veterans:

The Funeral Service Foundation, in partnership with the ICCFA Educational Foundation, offers academic scholarships to United States and Canadian military veterans, as part of the Journey to Serve initiative. Offered twice a year, scholarships range from $2,500-$5,000 and are available to military veterans who are 18 years of age or older at the time of application and who are currently enrolled (or accepted into) in an ABFSE-accredited funeral service program. Learn more about the Journey to Serve at www.JourneyToServe.com.

Journey to Serve Scholarship | $5,000

• Monica Weisfeld, Mount Prospect, Illinois (Worsham College of Mortuary Science)

Hunter M. Harbeson Memorial Scholarship | $2,500

• Mark Biolo, Lakeville, Minnesota (Pittsburgh Institute of Mortuary Science) 

In Their Words:
In their own words, scholarship recipients express what this support means to them as they prepare to serve their communities through funeral service.

“I am writing to express my deepest gratitude for selecting me as a recipient of the 2025 Fall Military Academic Scholarship. As a veteran Navy Officer pursuing a vocation in mortuary science, this scholarship is much more than financial assistance – it is an affirmation of my commitment to continue to serve others in a new and most important way.”

• Mark Biolo, Hunter M. Harbeson Memorial Scholar

“Your investment in my education enhances my capacity to enter the field prepared, self-assured and determined to provide compassionate care.”

• Samia Craft, CANA/Jack Springer Scholar

“I am truly grateful for the sense of community within funeral service and for generous people like yourselves who continue to encourage and uplift the next generation of funeral professionals.”

• Sydney Dietz, Memorial Classic Scholar

“I am in my second year of apprenticeship in Winnipeg, Manitoba, Canada, where my love of funeral service has blossomed. Over my last year of study, I have been eager to learn, listen and be a part of this ever-growing professional community. I am proud to be a student of the Canadian College of Funeral Service, where I have been able to hone many necessary skills for both my funeral directing and embalming licenses.

Through my work in funeral service, I have had the honor of caring for the bereaved and their loved ones, learning how to best assist and meet the needs of different families. Receiving this scholarship will allow me to continue pursuing a career I am passionate about, and this investment in my education and future goals will not be forgotten.”

• Tess Martin, Foundation ’45 Scholar

“Being rewarded with this scholarship demonstrates that I am achieving my goals, manifesting the life that I have always dreamed of, and following a career path that I was always meant to follow. The scholarship money also allows me to focus more on being a funeral director apprentice, a student a partner and a mom to my wonderful daughter.”

• Amber Revelt, Foundation ’45 Scholar

“Thank you so much for this extraordinary gift to help me pursue my calling as a funeral director and embalmer. When I embarked on this journey, I knew it would be challenging – funeral service is my second career and meant starting over in many ways. But every day I spend working with families affirms for me – with absolute certainty – this is where I’m supposed to be.”

• Jasmine Yang, Bob Horn Scholar

FOUNDATION SCHOLARSHIPS OR FUNDED NOW ACCEPTING APPLICATIONS OR OPENING SOON:

LINKS

ABOUT THE FUNERAL SERVICE FOUNDATION – FuneralServiceFoundation.org
Since 1945, the Funeral Service Foundation has served as the philanthropic voice of the funeral profession and has identified as the charitable arm of the National Funeral Directors Association since 1997. Donors and volunteer leaders profession-wide support the Foundation in its mission of lifting up grieving communities by investing in people and programs that strengthen funeral service.

ICCFA Leadership Summit 2025 Empowers Deathcare Professionals to “Reimagine, Reinvent, Redefine”

STERLING, Va. (November 17, 2025) – The International Cemetery, Cremation & Funeral Association (ICCFA) concluded its 2025 Leadership Summit in Knoxville, Tennessee, where deathcare leaders gathered to explore the theme “Reimagine, Reinvent, Redefine.” Held October 21–23, the Summit offered an immersive educational and networking experience that challenged professionals to think differently about the future of deathcare.

This year’s event welcomed 124 total registrants, bringing together a diverse group of professionals representing every facet of the cemetery, cremation, and funeral service profession. The Summit also provided a special opportunity for members of the inaugural class of ICCFA’s 40 Under 40 Award, who attended through educational scholarships from the ICCFA Educational Foundation. These emerging leaders participated in educational sessions and networking events, connecting with deathcare veterans and peers as they continue shaping the future of deathcare leadership.

Hosted by Summit Co-Chairs Lori Bolton, CSE, CXE, and Dr. C. Lynn Gibson, DPHIL, CFSP, this year’s event combined hands-on, off-site learning with visionary presentations that encouraged attendees to embrace innovation, hospitality, and meaningful community engagement. Participants spent a day at Smith Life & Legacy in Maryville, Tennessee, where they experienced a symbolic “Funeral for the Traditional Funeral” and explored transformative approaches to serving modern families.

Educational highlights included sessions such as “Why Hospitality? Reimagining the Funeral Experience” with Lee Longino of Service Corporation International, “The Celebration Journey” with Brooke Heldman of Dignity Memorial, and “Cemeteries Are Dying” with Dr. Jason Troyer and Dr. C. Lynn Gibson, DPHIL, CFSP. Attendees also reimagined aftercare and cemetery engagement with presenters Jennifer Flaum of HeartLight Center and John Bolton, CCE, CCrE, CSE, CXE, of Park Lawn Corporation. The Summit concluded with the Irwin W. Shipper Government & Legislative Update, led by Christie Toson, CCE, and Poul Lemasters, Esq., which provided crucial updates on federal and state issues impacting the profession.

Networking and connection were at the heart of the event. While the annual ICCFA Golf Tournament was cancelled due to inclement weather, attendees still enjoyed memorable opportunities to connect—including a whiskey tasting and lunch at Company Distilling and evening receptions that fostered collaboration and community among peers from across the profession.

“Our goal with the Leadership Summit is to provide a space where creativity and collaboration meet,” said Nadira Baddeliyanage, ICCFA Executive Director. “This year’s hands-on approach reminded us that leadership isn’t just about management—it’s about vision, courage, and reimagining what’s possible for the families we serve.”

ICCFA President Bob Gordon, Jr., CCE, added, “The Summit in Knoxville proved that innovation and compassion can go hand in hand. Our attendees left inspired to redefine excellence in service, design, and care within their own organizations.”

The 2026 ICCFA Leadership Summit is scheduled to take place October 20–22, at The DeSoto in Savannah, Georgia. Next year’s program will continue to build on the theme of innovation and leadership with new speakers, interactive sessions, and engaging networking opportunities.

For more information, visit iccfa.com/fall.

Founded in 1887, the International Cemetery, Cremation, and Funeral Association is the only international trade association representing all segments of the cemetery, cremation, funeral, and memorialization profession. The association is comprised of more than 10,000 members in the cemetery, funeral home, and crematory industries, as well as supplier and related businesses worldwide.

Innovation, Inspiration and Impact: NFDA 2025 Convention Unites Funeral Professionals in Chicago

Brookfield, Wis. – The 2025 National Funeral Directors Association (NFDA) International Convention & Expo brought together funeral service professionals from around the world for four unforgettable days of learning, connection and inspiration. Held October 26–29 in Chicago, Illinois, the event invited attendees to explore new ideas, celebrate innovation and reaffirm the compassion at the heart of the profession.

From powerful keynote speakers and dynamic workshops to the world’s largest funeral service exposition, the NFDA Convention delivered an experience that blended education, creativity and community in equal measure. The atmosphere throughout McCormick Place reflected the energy and optimism of a profession dedicated to excellence and continuous growth.

As the funeral service profession’s premier gathering, the 2025 Convention once again set the standard for collaboration and leadership, proving that when funeral professionals come together, the result is transformation.

Total attendance for the 2025 Convention was 5,964 (3,625 participants and 2,339 exhibitor representatives). This included 393 international attendees from 39 countries and territories. The Expo Hall featured 357 exhibiting companies, filling 85,100 square feet of exhibit space.

Education and Inspiration

The 2025 Convention offered more than 30 education sessions and five pre-convention seminars, each carefully curated by the NFDA Convention Education Task Force to address evolving consumer expectations, workforce challenges and the latest innovations shaping funeral service.

Participants explored topics such as new forms of disposition (including alkaline hydrolysis and natural organic reduction), the integration of artificial intelligence, compassion fatigue, consumer communication, and strategies for strengthening business operations and marketing. Traditional subjects such as embalming, restorative art and cremation were also featured prominently.

During the Opening General Session on Monday, October 27, NFDA CEO Christine Pepper unveiled “When Words Matter: A Funeral Director’s Guide to Clear and Compassionate Communication,” a guidebook based on groundbreaking NFDA research designed to help funeral professionals bridge the language gap between themselves and the families they serve.

Based on research with more than 1,100 consumers, the study revealed stark differences in how families understand and use terms commonly used by funeral directors, such as funeral, memorial service and celebration of life. The guide invites funeral service professionals to reflect on how they communicate with grieving families and offers practical strategies to strengthen trust and clarity. Pepper announced that “When Words Matter” is available free of charge to funeral professionals at NFDA.org/Research.

That same spirit of reflection and growth continued throughout the week as attendees were inspired by two powerful keynote speakers who reminded them of the importance of passion and curiosity in their work. Felipe Gomez, sponsored by National Guardian Life, opened the convention with “Virtuoso: Living the Virtuoso Life,” an engaging experience blending live piano music with lessons on leadership, innovation and excellence. Gomez cautioned against becoming too comfortable or dispassionate in daily work, urging attendees to “play with passion,” because other people will respond to your energy. He invited participants to reflect on their work and consider whether they are simply playing the notes or truly playing with heart.

On Wednesday, October 29, Crystal Washington, sponsored by Carriage, echoed that theme in her closing keynote, “Futureproof Yourself: Innovate and Thrive in Times of Uncertainty.” She encouraged attendees to approach their work and the world with renewed curiosity, to cultivate a childlike sense of wonder, and to never stop asking, “What’s that?” and “Why?”. In doing so, she reminded funeral professionals that curiosity and passion are the keys to embracing change with creativity and confidence.

The Expo Hall: Innovation in Action

The 2025 NFDA Expo Hall once again served as the global hub of innovation in funeral service. Attendees explored the latest products and technologies from exhibitors worldwide, networked with industry leaders and experienced firsthand how innovation is shaping the future of care for grieving families.

Among the most celebrated moments was the announcement of the 2025 NFDA Innovation Award during Monday’s Opening General Session. This year’s winner was Grace by Afterword, the profession’s first AI assistant designed specifically for funeral homes. Grace automates routine administrative tasks, supports personalized communication and helps funeral directors focus on serving families with compassion and efficiency.

Healing Path Cemetery, a grief-focused engagement system, earned second place, while Passare – AI Scanner, a handwriting-recognition tool that digitizes vital forms, took third. NFDA extends its gratitude to ASD – Answering Service for Directors for sponsoring the award and the distinguished panel of judges who selected this year’s winners.

Artistry and Excellence

A major highlight of the convention was NFDA’s first-ever Restorative Art Technical Showcase, where eight talented practitioners demonstrated advanced reconstructive techniques on practice models before a live audience in the Expo Hall. The competition’s winner, Hannah Bugos of Spearfish, South Dakota, was honored for her exceptional skill, artistry and technical precision.

NFDA thanks judges Glyn Tallon, Vernie Fountain and Karl Wenzel for their expertise and the competition sponsor, Post Mortem Restorative Cosmetics, for helping showcase the craft, care and creativity that define restorative art in funeral service. NFDA also thanks The Dodge Co., Frigid Fluid and Kelco for additional product and supply support.

NFDA’s fourth annual Funeral Face-Off trivia challenge, sponsored by Precoa, once again brought high-energy competition and plenty of laughs to the Expo Hall. Before the Convention, teams from across the country competed in preliminary rounds of funeral service trivia, leading to three finalists: “Return Homies” (Katey Houston, Mandy Stafford and Travis Locke); “Grave Expectations” (Kevin O’Connell, Jacob Wittrock and Amy Hart); and “Team Steve” (Steve Reynolds, Melany Artajo and Audrey Fictum).

In the end, the “Return Homies” reclaimed the 2025 Precoa Cup, followed by “Grave Expectations” in second place and “Team Steve” in third. This fan-favorite event once again proved that a little friendly competition is the perfect way to celebrate knowledge, teamwork and fun in funeral service. In addition to the support from Precoa, NFDA thanks Tuesday Evening Publications for providing prizes for Funeral Face-off.

Celebrating Service, Connection and Community

The 2025 NFDA International Convention & Expo offered countless opportunities to celebrate the people, passion and purpose that define funeral service.

The week began on Sunday, October 26, in unforgettable style with NFDA’s Welcome Party, sponsored by Batesville and Legacy. Held at Chicago’s iconic House of Blues, the roaring 1920s-themed event transported guests to the Prohibition era, complete with live jazz, tarot readers, typewriter poets, whiskey tastings and high-energy dance performances. Attendees enjoyed small bites, cocktails and Charleston dance lessons as they connected with colleagues from throughout the country and around the globe. With glittering flapper dresses, pinstripes and fedoras filling the room, it was truly the party of the decade and a joyful start to the week.

The celebration of excellence continued Monday, October 27, with the NFDA All-Star Recognition Ceremony, honoring funeral professionals who exemplify leadership, innovation and dedication to serving families and their communities. The ceremony recognized: the 2025 NFDA Pursuit of Excellence Award recipients; NFDA Green Funeral Practice Certificate holders; NFDA Cremation Certification designees; NFDA Certified Preplanning Consultants; Funeral Service Foundation scholarship recipients; 2025–26 NFDA National Emerging Leaders Program participants; 2025 Meet the Mentors participants; the 2025 NFDA Inspiration Award recipient; and Academy of Professional Funeral Service Practice Certified Funeral Service Practitioners. From emerging leaders to seasoned professionals, the ceremony shone a spotlight on the passion and commitment that elevates the profession and inspires others to pursue excellence.

One of the week’s most moving moments came on Tuesday, October 28, during the Service of Remembrance, sponsored by Messenger and Tukios, and featuring Chicago’s historic Ebenezer Missionary Baptist Choir. The service honored funeral service professionals and loved ones who died during the past year, celebrating their lives and legacies with music and reflection.

The sermon, delivered by Pastor Darryl Person of Ebenezer Missionary Baptist Church, drew inspiration from the hymn “Peace in the Valley” and the city’s distinction as the birthplace of gospel music. Person, the son of a funeral director, spoke eloquently about grieving families “walking through the valley,” and reminded attendees that they are called to walk with them — to offer comfort and companionship on the journey toward healing.

As the final hymn during the Service of Remembrance faded, attendees gave generously, raising $5,000 for Ebenezer Missionary Baptist Church, a fitting reflection of the care and kindness that define funeral service.

On Tuesday evening, the spotlight turned to the next generation of professionals during the Young and New Funeral Professionals Networking Event at Lucky Strike Chicago. This energetic gathering combined bowling, arcade games, billiards, food and conversation in a relaxed atmosphere, giving newcomers to the profession the opportunity to connect, share experiences and build lasting relationships.

Compassion in Action: The NFDA Impact Zone

The new NFDA Impact Zone, which was supported by the Funeral Service Foundation, provided meaningful opportunities for attendees to give back to Chicago.

On Monday, October 27, volunteers assembled 1,000 hygiene kits for individuals and families in need. The kits will be distributed through Bright Star, a local organization serving Chicago’s most impoverished neighborhoods, with coordination from Chicago Cares.

Throughout the week, attendees also wrote letters of appreciation to veterans participating in upcoming Honor Flights to Washington, D.C. These heartfelt notes were sent to Honor Flight chapters in Chicago, Peoria and Southern Illinois and will be delivered to veterans during “Mail Call,” a cherished moment on their journey home from visiting national memorials.

Funeral directors are among the most community-minded professionals in the world, and the Impact Zone reflects that enduring spirit of service. Whether building kits or writing letters, NFDA members once again demonstrated that compassion and care for communities are at the heart of everything they do.

Memories of Chicago

Professional photographers were on hand to capture the spirit and excitement of the 2025 NFDA Convention. Photos can be viewed online at NFDA.org/ChicagoPics; attendees may download as many photos as they like at no charge.

Additionally, the All-Star Recognition and Installation of the 2025-26 NFDA Board of Directors were livestreamed on the association’s Facebook page. Recordings of these events can be found online, Facebook.com/NationalFuneralDirectorsAssociation/Live_Videos.

Looking Ahead: Charlotte 2026

The 145th NFDA International Convention & Expo will take place October 25 through 28, 2026, in Charlotte, North Carolina. Home to the NASCAR Hall of Fame and known for its warm hospitality and dynamic blend of Southern charm and modern innovation, Charlotte promises another unforgettable experience of learning, networking and inspiration.

Sponsors

NFDA thanks its 2025 International Convention & Expo sponsors for their generous support:

• Medallion: National Guardian Life
• Black Diamond: Homesteaders Life Company
• Platinum: Carriage Services, Federated Insurance
• Titanium: Tribute Technology
• Gold: Batesville; Inman Shipping/Travel Plan by Inman; Legacy; Love Urns; Physicians Mutual; Precoa; TruStage;
• Silver: ASD – Answering Service for Directors; C&J Financial; Foundation Partners; Heartland; Implant Recycling; Johnson Consulting Group; The Messenger Company; Post Mortem Restorative Cosmetics; Ring Ring Marketing; Tukios; Ultimate Canine
• Bronze: Argent Trust; Aurora Payments, CareCredit; ClearPoint; International Injury Lawyers; Doric; Eagle’s Wings Air; Fortitude; funeral365; Funeral Service Credit Union; Global Atlantic; Keith Merrick Co.; Madelyn Co.; Matthews; Nomis Publications Inc.; Passare; PlotBox; Sympathy Brands; Trigard; USA Today Networks 

About NFDA

NFDA is the world’s leading and largest funeral service association, with 20,000 individual members who represent more nearly 11,000 funeral homes in the United States and 49 countries around the world. NFDA is the trusted leader, beacon for ethics and the strongest advocate for the profession. NFDA is the association of choice because it offers funeral professionals comprehensive educational resources, tools to manage successful businesses, guidance to become pillars in their communities and the expertise to foster future generations of funeral professionals. NFDA is headquartered in Brookfield, Wis., and has an office in Washington, D.C. For more information, visit NFDA.org.

DEAD Talks 2026 to Empower Deathcare Professionals to ‘Ready. Set. Grow.’ in Las Vegas

STERLING, Va. (November 10, 2025) –The International Cemetery, Cremation & Funeral Association (ICCFA) proudly announces DEAD Talks 2026, the profession’s premier sales conference, taking place January 13–15, 2026, at Park MGM Las Vegas. This year’s theme, “Ready. Set. Grow.”, celebrates the forward momentum of today’s deathcare professionals as they expand their skills, elevate service, and lead with confidence in an evolving marketplace.

DEAD Talks has become a can’t-miss event for sales professionals, managers, and leaders seeking to take their performance to the next level. The 2026 program features a powerhouse lineup of deathcare innovators and educators delivering hands-on sessions, interactive panels, and fresh strategies to help attendees grow both personally and professionally.

The event begins Tuesday, January 13, with a first-timers orientation and lively ice breaker led by Lori Bolton, CSE, CXE, of Park Lawn Corporation. Attendees will then join “The Wheel of Objections” panel, moderated by John Bolton, CCE, CCrE, CSE, CXE, and Lori Bolton, featuring Erin Creger, Néctar Ramírez, Greg Norris, and Dan Kientzel. Panelists will share how to overcome common objections and turn challenging conversations into opportunities to serve. The day concludes with a welcome reception and networking celebration.

On Wednesday, January 14, the program kicks into high gear with keynote speaker David Priemer, author and renowned Sales Scientist. In his keynote, Priemer will explore how effective messaging shapes every step of the purchase journey—emphasizing that the experience is the product. Drawing on real-world insights and practical examples, he’ll share actionable strategies to help professionals connect authentically with families and guide them toward confident, value-driven decisions.

The day’s sessions will continue with four key themes—Educating the Consumer, Knowledge + Passion = Confidence, How to Get More Leads, and Managing Sales—featuring expert presenters including Lee Longino, Jennifer Graziano, Dr. Jason Troyer, Honnalora Hubbard, Noble Sines, Néctar Ramírez, Phil Zehms, Cathy Younkin, Brad Palmer, Eric Battles, Gary O’Sullivan, and Tony Armogida.

On Thursday, January 15, the event concludes with the Sales Seminar Certification Workshop, led by Tony Armogida, Erin Creger, and René Negrete, along with the ICCFA Sales & Marketing Committee. This hands-on session will give attendees a complete blueprint for delivering engaging, results-driven seminar presentations. The closing session, “Monday Morning Mindset” with Shane Pudenz, will help attendees translate inspiration into immediate action.

“DEAD Talks represents the ICCFA’s commitment to empowering professionals across every corner of deathcare,” said ICCFA President Bob Gordon, Jr., CCE. “It’s not just an event—it’s a catalyst for growth, innovation, and excellence. As our members evolve to meet the needs of today’s families, DEAD Talks gives them the tools, inspiration, and community to lead that change.”

“Every year, DEAD Talks is built by sales professionals, for sales professionals,” said Mike Harens, Chairman of the ICCFA Sales & Marketing Committee. “Our committee’s goal is to create an environment where attendees can connect, learn from one another, and leave energized to put new ideas into action. DEAD Talks is about helping every participant—whether it’s their first year or their fifth—walk away ready to grow.”

The ICCFA Educational Foundation is once again supporting professional growth by offering scholarships to help current ICCFA members attend DEAD Talks. These scholarships cover the full cost of registration—recipients are only responsible for travel and lodging. Applications are open now through November 18, 2025, at 11:59 PM ET, and are limited, so members are encouraged to apply early.

Registration for DEAD Talks 2026 is now open at iccfa.com/sales. Attendees are encouraged to take advantage of early bird pricing available through December 19, and group discounts make it easier than ever for teams to grow together.

Founded in 1887, the International Cemetery, Cremation, and Funeral Association is the only international trade association representing all segments of the cemetery, cremation, funeral, and memorialization profession. The association is comprised of more than 10,000 members in the cemetery, funeral home, and crematory industries, as well as supplier and related businesses worldwide.

When Words Matter: NFDA Releases Groundbreaking Communication Guide for Funeral Professionals

Brookfield, Wis. – The National Funeral Directors Association (NFDA) has released “When Words Matter: A Funeral Director’s Guide to Clear and Compassionate Communication,” a groundbreaking, research-driven resource designed to bridge the growing language gap between funeral professionals and the families they serve. The study and guide were unveiled today during the Opening General Session of the 2025 NFDA International Convention & Expo in Chicago. 

Available now as a free download at NFDA.org/Research, this new guide is grounded in original NFDA research conducted earlier this year with more than 1,100 U.S. consumers across four generations. The findings reveal a striking disconnect between how funeral professionals and families understand commonly used industry terms and offer actionable strategies for improving clarity, trust and emotional connection. 

“Families aren’t wrong – they’re simply speaking a different language,” said 2025-26 NFDA President Daniel J. Ford, CFSP. “Our words are shaped by training and tradition, while families’ words come from culture, faith, media and emotion. This guide helps us bridge those differences so families feel understood and supported.” 

Addressing a Widening Communication Gap

The guide grew out of a key strategic initiative within NFDA’s 2023–26 plan: to explore the differences and similarities in how funeral directors and consumers talk about death, grief and remembrance. 

While funeral professionals have long used terms like “funeral,” “memorial service” and “celebration of life,” the new study revealed that families often define – or misunderstand – these terms in radically different ways. 

For example, only 16% of consumers defined memorial service as a service with the body present in a casket – the same definition used by funeral directors.

And, more than 75% of respondents said they had never even heard the term direct cremation. Younger generations, especially Gen Z and Millennials, reported the highest levels of confusion and the strongest preference for clear, plainspoken language. 

“This is a pivotal moment for our profession,” said Ford. “Today’s families are diverse – culturally, generationally, spiritually – and they bring different expectations to the conversation. As funeral directors, we have a responsibility to meet them where they are – listening first and then speaking with clarity and compassion.” 

A Practical, Interactive Tool

“The gap between professional language and consumer understanding isn’t unique to funeral service – it exists in law, medicine, accounting and nearly every specialized field,” said Ford. “The difference is that in funeral service, the words we use carry extraordinary emotional weight. ‘When Words Matter’ helps us translate our professional terminology into language that resonates with families, building trust and understanding.” 

“When Words Matter” includes:

• Consumer quotes illustrating how different terms are perceived.
• Side-by-side comparisons of industry terms and plain-language alternatives.
• Conversation starters and roleplay scripts to train staff in empathetic communication.
• Website and print checklist to help ensure consumer-facing materials are clear and welcoming.
• Self-reflection questions for ongoing professional development.
• Team action plan templates for implementing changes over the next 90 days. 

“This guide is not a rulebook for funeral directors; it’s a conversation starter for the staff at your funeral home,” Ford noted. “Some of what’s in here may challenge long-held assumptions. But it’s also an invitation to grow, to serve with even greater excellence, and to ensure that every family walks away feeling seen, understood, and supported.” 

Part of NFDA’s Unmatched Research Commitment

“When Words Matter” continues NFDA’s decades-long commitment to producing the funeral profession’s most trusted, independent research. In the past year alone, NFDA has released:

• “Across Borders, Across Traditions: A Global Study of Funeral Preferences” (2025) is the first international survey of consumer attitudes toward funerals.
• “Changing Consumer Preferences: A Generational Perspective on Attitudes Toward Funeral Service” (2025) offers deep insights into how Baby Boomers, Gen X, Millennials and Gen Z think about funerals.
• “Consumer Awareness and Preferences Survey” (2025) offers quantitative and qualitative research on what U.S. families expect from modern funeral service. 

All studies and tools are available at NFDA.org/Research. “NFDA is proud to lead the profession in original, evidence-based research that helps funeral directors make informed business decisions and deliver meaningful service,” Ford said. “Language shapes experience and “When Words Matter” is another example of NFDA helping members strengthen the connection between what we say and what families hear.” 

A Tool for Every Funeral Director

Whether serving grieving families or advocating for the profession, “When Words Matter” helps funeral directors improve communication in their day-to-day work and long-term strategy. 

“In our profession, the words we choose aren’t just important, they’re sacred,” Ford said. “They shape the way people remember, heal and find meaning. This guide is one more way NFDA is helping funeral directors lead with integrity, empathy and skill.” 

NFDA is the world’s leading and largest funeral service association representing 20,000 individual members who represent nearly 11,000 funeral homes in the United States and 49 countries around the world. NFDA is the trusted leader, beacon for ethics and the strongest advocate for the profession. NFDA is the association of choice because it offers funeral professionals comprehensive educational resources, tools to manage successful businesses, guidance to become pillars in their communities and the expertise to foster future generations of funeral professionals. NFDA is headquartered in Brookfield, Wis., and has an office in Washington, D.C. For more information, visit NFDA.org. 

New Remembering A Life Conversation Cards Introduced to Help Funeral Professionals Work With Families to Plan Meaningful Funerals

Suite of Conversation Cards Now Covers Every Step of the Journey: Preplanning, Funeral Planning and Aftercare 

Brookfield, Wis. – Remembering A Life, the consumer education initiative of the National Funeral Directors Association (NFDA), has introduced two new decks of conversation cards that funeral directors can use to inspire the families they serve to plan meaningful tributes to loved ones. 

Remembering A Life Funeral Planning Conversation Cards are brand new to the Remembering A Life Conversation Card suite. These conversation cards help families and friends create a safe, comfortable environment for having a conversation about a person’s final wishes and help them plan a meaningful tribute for themselves or a loved one with the guidance of a funeral professional.

This deck of 52 thought-provoking questions will help get the conversation started and help put family members and friends at ease while talking about a topic that may generate a variety of emotions. Questions cover five key areas.

• Talking About Death
• Your Body
• The Service
• Honoring Your Life
• The Details 

Each card goes beyond the question itself, offering thoughtful prompts and helpful information to guide a discussion. Families will find insights about the value of a viewing, the benefits of preplanning and why connecting with an NFDA-member funeral home can make a difference. 

“Inspiring people to have meaningful discussions about death and funerals isn’t easy,” said Gail Marquardt, vice president of consumer engagement for NFDA. “These decks help family members and friends create a safe, comfortable environment for having a conversation about a person’s final wishes and guide them in working with a funeral professional to plan a meaningful tribute for themselves or a loved one.” 

Funeral professionals can use the cards as a preneed tool, during the arrangement conference as conversation starters or as a giveaway for a workshop or open house. 

Have the Talk of a Lifetime Conversation Cards have been reimagined and redesigned with new content and additional prompts to help family and friends get to know each other better so when it’s time to create a tribute for a loved one, they are better prepared to make it meaningful. Each of the 50 questions invites people to share stories about meaningful moments, relationships, objects, adventures, accomplishments and more. Additional prompts invite them to further explore their answers to each question, encouraging them to share their stories with others, pull out meaningful mementos or do an activity related to their answer. 

“Funeral directors have embraced Have the Talk of a Lifetime Conversation Cards since they were introduced nearly ten years ago,” said Marquardt. “We were excited to give them a new look and include expanded content to further enrich families’ experiences with the cards. The questions and prompts in this deck help families create a service that beautifully reflects an individual’s interests, passions, relationships and accomplishments.” 

For funeral professionals, Have the Talk of a Lifetime Conversation Cards are the perfect preneed and storytelling tool. Funeral professionals can use the cards as a preneed/lead generation tool, as conversation starters during the arrangement conference and in the funeral home waiting area. The cards are also the perfect thank-you gift for visiting a funeral home open house or preplanning workshop. The new decks complete a set of three conversation card decks that also includes 

Remembering A Life Journey Cards, which feature 52 ideas for remembering loved ones in meaningful ways. This deck helps family members and friends as they explore their grief journey, offering simple yet meaningful ways to keep a loved one’s memory close. All three decks of conversation cards are available at NFDA.org/Store. The decks are $10 each for NFDA members and $15 each for non-members. Quantity discounts are available, and decks can also be customized with a funeral home logo. Funeral professionals attending the 2025 NFDA International Convention & Expo in Chicago can visit the Remembering A Life booth (1831) for free sample packs and can purchase full decks at the convention as well. For more information about the Remembering A Life resources available to funeral professionals, including the Remembering A Life Idea Guide for Funeral Professionals, visit NFDA.org/RememberingALife. 

About Remembering A Life

Remembering A Life helps individuals and families remember their loved ones in meaningful ways, helping to keep the memory of loved ones alive and assisting family members and friends in moving forward in their grief. Remembering A Life educates families about the value of a funeral and helps them find an NFDA-member funeral director (RememberingALife.com/FindAFuneralHome) to help them create a meaningful service. The initiative also helps them as they begin the grief journey following the death of a loved one. Resources include the Remembering A Life website (RememberingALife.com), a podcast, book club, blog, conversation cards and thoughtful gifts for grieving family members and friends. Remembering A Life is a consumer education initiative of the National Funeral Directors Association. Follow Remembering A Life on Facebook and Instagram. 

About the National Funeral Directors Association

NFDA is the world’s leading and largest funeral service association representing 20,000 individual members who represent nearly 11,000 funeral homes in the United States and 49 countries around the world. NFDA is the trusted leader, beacon for ethics and the strongest advocate for the profession. NFDA is the association of choice because it offers funeral professionals comprehensive educational resources, tools to manage successful businesses, guidance to become pillars in their communities and the expertise to foster future generations of funeral professionals. NFDA is headquartered in Brookfield, Wis., and has an office in Washington, D.C. For more information, visit NFDA.org.

Etern.life Empowers Funeral Professionals with Digital Scattering Memorials

ALBUQUERQUE, NM October 21, 2025 – As the funeral profession continues to adapt to rising cremation rates and shifting consumer preferences, Etern.life offers a forward-thinking digital solution that aligns with the evolving needs of today’s families. Developed by Passages International, Etern.life bridges the gap between meaningful scattering ceremonies and lasting remembrance, giving funeral professionals an opportunity to remain a part of the story long after the service concludes.

In traditional burial settings, a gravestone provides families with a place to return to. But with the growing popularity of scattering in nature, those meaningful places often go unmarked. Etern.life makes it possible to “mark the spot” with a digital memorial that anchors that location to an interactive online tribute. Families can then create a permanent space to share their loved one’s story, photos, ceremony details, and memories.

For funeral homes, this platform represents more than just a product, it’s an extension of service that meets families where they are. By guiding them through the memorial creation process, funeral professionals can offer a unique layer of aftercare that enhances connection, builds trust, and reflects a genuine commitment to honoring the full journey of remembrance.

Etern.life has been developed with integration in mind. It is already compatible with Passages International’s biodegradable urns and scattering tubes. Each coming with the ability to geo-locate the exact scattering location on our digital map. For those who have already scattered or used alternative urns, standalone codes can be offered, ensuring inclusivity and flexibility.

In a time when digital engagement plays an increasing role in how families grieve, celebrate, and share memories, Etern.life gives funeral professionals a way to remain relevant and supportive beyond the walls of the funeral home. It also offers practical branding opportunities. Memorial pages can discreetly display a funeral home’s logo, and licensing opportunities for maps to be integrated on funeral home websites is a goal for the Etern.life team to expand as the platform grows.

With interest in eco-conscious practices, storytelling, and personalization on the rise, Etern.life meets families where tradition no longer does. It empowers funeral professionals to serve their clients with empathy, innovation, and forward-thinking care, helping ensure that even the most natural farewells leave a lasting legacy.

If you are attending NFDA in Chicago, please visit Etern.life at booth 749 to connect and see a demo!

For more information or to schedule a demo, visit https://etern.life

Support Starts Here: Peer Support Resources for Funeral Professionals

Join the Virtual Funeral Professionals Peer Support Meeting in October 

WHEELING, IL— We didn’t choose this profession because it was easy—we chose it because we care. But caring for others starts with caring for ourselves. Too many funeral professionals have faced burnout, isolation, and loss without the support they deserve. That’s why Funeral Professionals Peer Support exists: to change the way we show up for each other.  

On Tuesday, October 21, at 8pm ET / 7pm CT / 5pm PT, we’re inviting you to take action—join the conversation, explore the resources available to you, and connect with peers who understand your journey. This isn’t just another meeting. It’s a chance to invest in your well-being, share what’s working, and help shape the future of support in our profession. 

Michael Dixon facilitates this special peer support meeting to share what inspired him to found Funeral Professionals Peer Support and describe how it’s evolved. “Peer Support helps you meet with people that speak your language, learn from people who have been where you are, and support each other,” emphasized Michael. “We provide tools that are applicable to the job, make no judgement, ensure confidentiality and offer the opportunity to give back.” 

A growing number of funeral professionals are opening up about their own challenges and connecting with others in support. Michael will spotlight the resources available through FPPS and create space for shared experiences, emotional support, and professional growth. 

All funeral professionals are welcome. Whether you’re seeking support, looking to connect with peers, or simply curious about what assistance is available for you, this meeting is designed with you in mind. Join the conversation on Tuesday, October 21, 2025 at 8pm ET / 7pm CT / 5pm PT via Zoom link at cremationassociation.org/peersupport. No registration is required, simply follow the link to join. 

About Funeral Professionals Peer Support 

Funeral Professionals Peer Support Group is committed to providing support, healing, education and knowledge to funeral professionals. They promote wholeness and wellness by uniting funeral sector professionals through a Canada-wide network of regional organizations offering support, information and resources within their community.  

About CANA 

Founded in 1913, the Cremation Association of North America (CANA) is an international organization of over 3,700 members, composed of funeral homes, cemeteries, crematories, industry suppliers, and consultants. CANA members believe that cremation is preparation for memorialization. 

OGR Future Leaders Forum Inspires the Next Generation of Funeral Professionals

Attendees gained fresh insights and connections at OGR’s program for emerging leaders 

INDIANAPOLIS (September 4, 2025) – The International Order of the Golden Rule (OGR) proudly announces the success of its recent Future Leaders Forum, presented by Full-Circle Aftercare, held August 25-27, 2025, at the Karrer-Simpson Funeral Home, an affiliate location of Pollock-Randall Funeral Home in Port Huron, Michigan.

The Forum is designed to nurture and develop the next generation of leaders in the funeral service profession. Over the course of a two-day program, the event gathered young professionals, first and second-career individuals and emerging leaders from across the United States for engaging education, problem-solving exercises and strategic discussions.

“We are consistently impressed by the energy and excitement that Future Leaders bring to OGR,” said Wendy King, Executive Director of OGR. “We are proud to provide a space where emerging funeral professionals can connect, learn, and grow together. Events like this ensure that the profession continues to thrive with fresh ideas and strong leadership for years to come.”

As part of this year’s theme, the 2025 Forum empowered future leaders to “Own the Future,” with dynamic education opportunities, hands-on workshops, expert-led sessions and real-world scenarios. Education sessions covered a wide range of topics relevant to developing funeral directors. Some of the themes in event discussions included generational divide in the workplace, making informed preneed decisions, financial insight, personalized funeral services and the power of moments. Outside of education sessions, attendees also had the opportunity to explore the Port Huron community, taking in the beautiful lakes and lighthouses of the area. 

OGR is grateful for the continued support and partnership with the sponsors of this year’s event, which includes presenting sponsor Full-Circle Aftercare, Express Funeral Funding, Passages International and Johnson Consulting Group. 

“It was inspiring to see the passionate future leaders of funeral service come together,” said Vincent Roberge, Johnson Consulting Group. “We’re honored to have played a part in supporting their growth and are excited about the impact they’ll have moving forward.”

The Future Leaders Forum will return in 2026, but OGR Future Leaders remain active throughout the year. For more information on how both OGR member and non-member funeral homes can get involved, visit www.OGR.org/future-leaders-forum. 

About the International Order of the Golden Rule

The International Order of the Golden Rule (OGR) is an association of independently owned and operated funeral homes dedicated to ethical service to all. Founded in 1928, it is our mission to make independent funeral homes exceptional. We do this by building and supporting member interaction, information exchange and professional business development through a wide range of programs, services and resources. For more information, visit www.ogr.org.

PLPA Short Course 2025 Equips Deathcare Professionals to Lead in the Growing Pet Loss Market

STERLING, Va. (August 7, 2025) – The International Cemetery, Cremation and Funeral Association (ICCFA), in partnership with the Pet Loss Professionals Alliance (PLPA), is proud to announce the successful conclusion of the 2025 PLPA Pet Loss & Integration Short Course, held July 18–20 at the Emory Conference Center Hotel in Atlanta, Georgia.

The two-day program brought together funeral service professionals, crematory operators, and pet loss providers for a focused, hands-on curriculum aimed at integrating pet loss services into traditional deathcare operations. Topics ranged from compliance and crematory care to family engagement and business development.

“This course isn’t just about pet loss—it’s about leadership in a space that demands empathy, innovation, and thoughtful integration. Serving pets is serving people,” said Lauren Blevins Hogan, CCFE, CPLP, PLPA Committee Chair. “Attendees left with practical tools, renewed confidence, and a deepened sense of mission.”

Educational highlights included sessions on leveraging AI for compassionate service (Pierce Dempsey), emerging legal risks (Poul Lemasters, Esq.), how pet cremation can serve as a bridge to preplanning discussions (Tony Armogida), and operational best practices in pet cremation (Larry Stuart Jr.). Attendees also explored cemetery development strategies with John Bolton, CCE, CCrE, CSE CXE, phone etiquette with Nicki Wiedeman, CSE, and pet program development with Andrew Parsell.

“This course demonstrates what’s possible when you combine operational excellence with heartfelt service,” said ICCFA Executive Director Nadira Baddeliyanage. “It’s one of the many ways ICCFA is helping our members meet the evolving needs of today’s families.”

“As the pet loss profession continues to evolve, this course offers timely education and practical tools,” said ICCFA President Bob Gordon, Jr., CCE. “It’s encouraging to see our members thinking proactively about how to serve pet families with both compassion and innovation.”

In response to strong attendee feedback, the ICCFA and the PLPA are expanding next year’s program to a three-day format, returning to the Emory Conference Center Hotel in Atlanta. The 2026 PLPA Pet Loss & Integration Short Course will take place July 17–20, 2026.

For more information and future updates, visit iccfa.com/pet-short-course. 

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Founded in 1887, the International Cemetery, Cremation, and Funeral Association is the only international trade association representing all segments of the cemetery, cremation, funeral, and memorialization profession. The association is comprised of more than 10,000 members in the cemetery, funeral home, and crematory industries, as well as supplier and related businesses worldwide.