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		<title>Are we in the midst of a paradigm shift, from “Services selection” to “Memorialization selection”, by the consumer</title>
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		<dc:creator><![CDATA[Tony Ramos]]></dc:creator>
		<pubDate>Thu, 16 Oct 2025 06:07:07 +0000</pubDate>
				<category><![CDATA[Caskets Urns Funeral News]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[funeral business]]></category>
		<category><![CDATA[funeral home choice]]></category>
		<category><![CDATA[funeral selections]]></category>
		<category><![CDATA[Memorialization]]></category>
		<category><![CDATA[Midst]]></category>
		<category><![CDATA[paradigm]]></category>
		<category><![CDATA[pardigm shift]]></category>
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					<description><![CDATA[We finance caskets CLICK HERE and send it directly to the funeral home of your choice. Or go directly to the application HERE.     As things seem to do in my life, circumstances came together this week to have me reflect on changes in the Death Care profession/industry.  First of all, here’s three items [&#8230;]]]></description>
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We finance caskets <a href="https://affordablecasketsandurns.com/affordable-casket-financing-program-for-good-and-bad-credit/"><strong>CLICK HERE</strong></a> and send it directly to the funeral home of your choice.
<br>
Or go directly to the application <a href="https://flexxbuy.com/4ebusiness-media-group/" target="_blank" rel="noopener"><strong>HERE</strong></a>.</div><div style="text-align:center"><img decoding="async" width="150" height="150" src="https://i1.wp.com/funeraldirectordaily.com/wp-content/uploads/2017/02/2015_Regent_Anderson_6092_1500-2.jpg?w=150&amp;resize=150,150&amp;ssl=1" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Are we in the midst of a paradigm shift, from “Services selection” to “Memorialization selection”, by the consumer" title="Are we in the midst of a paradigm shift, from “Services selection” to “Memorialization selection”, by the consumer" /></div><p> 
</p>
<div>
<p><img loading="lazy" decoding="async" class="size-medium wp-image-26908 aligncenter" src="https://funeraldirectordaily.com/wp-content/uploads/2025/10/ParadigmShift2-300x200.jpg" alt="" width="300" height="200" srcset="https://funeraldirectordaily.com/wp-content/uploads/2025/10/ParadigmShift2-300x200.jpg 300w, https://funeraldirectordaily.com/wp-content/uploads/2025/10/ParadigmShift2.jpg 612w" sizes="auto, (max-width: 300px) 100vw, 300px"/></p>
<p> </p>
<p> </p>
<p>As things seem to do in my life, circumstances came together this week to have me reflect on changes in the Death Care profession/industry.  First of all, here’s three items that came together to make me think about changes in our businesses.</p>
<p> </p>
<ol>
<li>I attended the funeral of a long-time member of my Bible Study.</li>
<li>I researched and produced an article that appeared in Tuesday’s <em>Funeral Director Daily</em> about the Hollywood Forever Cemetery and their “Premium Product” offerings.  You can access that article <a href="https://funeraldirectordaily.com/hollywood-forevers-high-rise-mausoleum-and-premium-products-may-be-the-future-of-cemeteries/" target="_blank" rel="noopener"><strong>here</strong></a>.</li>
<li>I recalled and then revisited the National Funeral Directors Association (NFDA) recent press release about Americans choosing cremation at record rates.  You can access that article <a href="https://nfda.org/news/media-center/nfda-news-releases/id/9772/americans-choosing-cremation-at-historic-rates-nfda-report-finds" target="_blank" rel="noopener"><strong>here.</strong></a></li>
</ol>
<p> </p>
<p>What it all got me to wondering is if the American consumer is in the midst of, or will soon be “Selecting Death Care” by their “Memorialization” choice rather than their “Service” (such as cremation, burial, church service, etc) choice.</p>
<p> </p>
<p>Here’s part of my thought process  —  for almost all of my career as a funeral director, consumers at-need or pre-need would come into the funeral home and tell us of their Death Care ideas.  If that choice included the use of a cemetery, such as in earth burial, entombment, or urn placement, they usually asked us about our thoughts on the different cemeteries.</p>
<p> </p>
<p>In that format I would suggest that the consumer “selected” Death Care via the funeral home provider they chose.</p>
<p> </p>
<div id="attachment_510" style="width: 160px" class="wp-caption alignleft"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-510" class="size-thumbnail wp-image-510" src="https://funeraldirectordaily.com/wp-content/uploads/2017/02/2015_Regent_Anderson_6092_1500-2-150x150.jpg" alt="" width="150" height="150"/></p>
<p id="caption-attachment-510" class="wp-caption-text">Tom Anderson<br />Funeral Director Daily</p>
</div>
<p>However, in today’s world, especially when a cemetery like Hollywood Forever offers “free cremation” to those who purchase “premium” cemetery memorialization I think a different process may be in place.  In cases like that, the cremation, or direct cremation,  seems to me to simply be a “means to the end” and the consumer is not concerned about who handles the physical means of turning the dead human body into the cremated remains.  They are more concerned about their purchase for “Memorialization”.</p>
<p> </p>
<p>In this situation I would suggest that the consumer “selected” Death Care via the memorialization provider they chose.</p>
<p> </p>
<p>This thought further deepened in my mind at the funeral of my friend.  While he was buried with a traditional service through my old funeral home I found myself at the reception luncheon visiting with another local couple about who happened to be about my age. As any retired funeral director knows, sitting in this position we become open game for all kinds of Death Care questions.</p>
<p> </p>
<p>Well, this couple let me know that they are going to be cremated but more importantly, and what is most on their mind, is where they will be permanently memorialized.  As I listened, it dawned on me that their main concern is not about their funeral, the service, or who will cremate them, but where will they be permanently memorialized.  And, for one like me who believes in “permanent memorialization” I don’t think that is an uncommon thought.</p>
<p> </p>
<p>So, getting back to Hollywood Forever’s offer of “Free Cremations”. . . . . my guess is if this couple bought a “premium” niche or columbarium from someone who offered “Free Cremation” with that purchase, they very well would take them up on that offer.  My guess is that with this couple, and many others, if the permanent Memorialization purchase is what they want, they would be happy to accept the “Free Cremation” and, if they wanted a memorial service, would do so at their church without a funeral home participating.</p>
<p> </p>
<p>Finally, in looking at the aforementioned NFDA press release it predicts by 2045 an 82.3% cremation rate as opposed to today’s 63.4% rate.  It predicts a burial rate of only 13.0% in that same year as compared to today’s 31.6%.  Probably even more ominous in today’s “Service” selection vs. “Memorial” selection article it shows that the “Religiously Unaffiliated” has almost doubled in recent years with no signs of that stopping.</p>
<p> </p>
<p>And, if we are not affiliated with a church or somewhere else with a history of “Services” will “Services” be less common and the idea of picking one’s Death Care providers by the who or where they pick their Memorialization option be more common?</p>
<p> </p>
<p>I don’t have that answer but I think it is a situation that needs looking into.  While funeral homes have always been “Businesses” they have not always been “Consumer” friendly or “subtly aggressive” in customer acquisition. . . . . many times simply sitting back and making an income out of the consumer’s necessity when the time arrived.</p>
<p> </p>
<p>In a world of new “Customer Acquisition” techniques by others in the greater Death Care world are funeral homes vulnerable to be left behind, or not even thought of, in some consumer choice instances?</p>
<p> </p>
<p><strong>More news from the world of Death Care:</strong></p>
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		<title>The Role of a Funeral Director in the Midst of Tragedy</title>
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		<dc:creator><![CDATA[Tony Ramos]]></dc:creator>
		<pubDate>Sat, 14 Dec 2024 04:48:25 +0000</pubDate>
				<category><![CDATA[Caskets Urns Funeral News]]></category>
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					<description><![CDATA[We finance caskets CLICK HERE and send it directly to the funeral home of your choice. Or go directly to the application HERE. Our nation was rocked on Tuesday by the tragedy in Uvalde. I can’t begin to describe my grief knowing so many lives were lost—beloved children and teachers who went to school that [&#8230;]]]></description>
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We finance caskets <a href="https://affordablecasketsandurns.com/affordable-casket-financing-program-for-good-and-bad-credit/"><strong>CLICK HERE</strong></a> and send it directly to the funeral home of your choice.
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Or go directly to the application <a href="https://flexxbuy.com/4ebusiness-media-group/" target="_blank" rel="noopener"><strong>HERE</strong></a>.</div><div style="text-align:center"><img loading="lazy" decoding="async" width="150" height="150" src="https://i1.wp.com/lirp.cdn-website.com/7d287902/dms3rep/multi/opt/62960043-2ef1-4e77-96fe-45ea6460ced9-1920w.jpg?w=150&amp;resize=150,150&amp;ssl=1" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="The Role of a Funeral Director in the Midst of Tragedy" title="The Role of a Funeral Director in the Midst of Tragedy" /></div><p> 
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<p id="1573460118" style="margin:0px;">Our nation was rocked on Tuesday by the tragedy in Uvalde. I can’t begin to describe my grief knowing so many lives were lost—beloved children and teachers who went to school that day eagerly anticipating field day activities as part of the end of school year ritual. As a new parent, I jumped ahead as I thought about one day dropping our son off at school just as they did.</p>
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<p id="1144313556" style="margin:0px;">I thought of our friends at Hillcrest Memorial Funeral Home in Uvalde and owner, LeRoy Briones. His team would be called on to bring comfort, provide services, and remain strong for families through the coming days. I remembered our training as funeral directors, a side of our profession that the general public never sees.</p>
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<p id="1235902514" style="margin:0px;">Funeral directors are sometimes perceived as stoic, but in fact it is stillness and balance that we offer you. Even though we hurt with you, we focus on your decisions that must be made. Our profession prepares us to remain calm and helpful for you each step of the way.</p>
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<p id="1565945451" style="margin:0px;">Years of study, continuing education, and professional development are part of our careers. At state or national funeral director association conferences, be assured that we invest time and resources to stay abreast of highest and best practices in our profession. When parents had to enter that elementary school and confirm their child by identifying shirts and shoes they wore that morning, it is unthinkable, but real.</p>
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<p id="1289480503" style="margin:0px;">When you entrust your loved ones into our care, our job is to create a reassuring environment for you to know that they are being given our love and tender care in your behalf as we prepare for services you want to remember them. Faith in everlasting life reassures as we contemplate precious lives lost. We pray for a better future in Uvalde, in Texas, and in our country. We feel your grief and send our love to Uvalde.</p>
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<p id="1086340377" style="margin:0px;">This is the most current <a href="https://www.washingtonpost.com/nation/2022/05/25/uvalde-texas-school-shooting-victims/" rel="noopener" target="_blank" id="1748973815">list</a><br />
of those whose lives were lost in the tragedy:</p>
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<p id="1911482741" style="margin:0px;">Annabelle Guadalupe Rodriguez, 10</p>
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<p id="1433601271" style="margin:0px;">Alexandria “Lexi” Aniyah Rubio, 10</p>
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<p id="1839510023" style="margin:0px;">Jailah Nicole Silguero, 11</p>
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<p id="1446086851" style="margin:0px;">Eliahana “Elijah” Cruz Torres, 10</p>
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<p id="1183668431" style="margin:0px;">They will be remembered. May the Lord grant peace and healing to all the families, the people of Uvalde, the state of Texas, and our nation. We are all impacted by this event and we pray for an ending to these senseless tragedies in our country. Amen.</p>
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<p id="1363107173" style="margin:0px;">For many across the Brazos Valley this weekend, area seniors participated in commencement ceremonies that mark 12+ years of study in Brazos Valley schools. Over 950 seniors crossed the stage of College Station High School. Over at Bryan Collegiate, 71 students celebrated the attainment of 3,400 college credit hours, according to The Eagle’s recitation of the weekend’s facts. These 71 students not only earned 200 college acceptances, most importantly, they contributed 10,000 hours of community service.</p>
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<p id="1025850202" style="margin:0px;">After high school, a teenager has a large number of choices to make about their paths ahead.</p>
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<p id="1180001897" style="margin:0px;">For some decisions had been made years ago, by parents who planned and saved for this day. The cost of tuition at Blinn and Texas A&amp;M, at Sam Houston and at Prairie View, all of which are within daily driving distance—varies. Often students have to take out massive loans and enter into financial debt that will follow them for 15-20 years beyond college graduation.</p>
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<p id="1590970873" style="margin:0px;">For that reason college is not always the first answer to a post-high school path. Trade schools are an excellent option to a guaranteed job beyond high school. Military service is another key opportunity to grow, mature, serve your country, and earn funds toward post-service education. Many choose to delay college for very good reasons. Other students have already held a job for 20-40 hours a week while completing high school for several years.</p>
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<p id="1595983891" style="margin:0px;">In some cases, they have been primary income sources for younger siblings to be able to grow up together. Not all families have two parents who work. Not all families have jobs that can afford a safe, warm place to live. Our local and area schools go far to try and help raise our young people and provide extras when they are not readily available, and we appreciate every action taken, from former Principal Chrissy Hester’s “closet” for students who outgrow clothes faster than money is available to replace them. Bryan schools have resources and community and church groups who adopt classes and school campuses, raising new blue jeans, underwear, and socks for children’s back to school days.</p>
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<p id="1019238410" style="margin:0px;">Holiday coat drives, back-to-school bus stuffing, and food pantry donations regularly meet needs and fill gaps that exist regularly. Once a child reaches high school graduation, though, all the memories of tough times growing up seem to fade as they are replaced by the hopes of realizing the dreams they have made ahead for them.</p>
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<p id="1672840757" style="margin:0px;">As those preparing for celebration learned of the tragedy in Uvalde, there is every reason to expect that some will choose to enter the medical profession, some might become teachers, others will enter law enforcement, or even consider becoming a funeral director. Others might enter a public service career, with the hopes of filling the gaps of missing future committed public servants that the children in Uvalde and their teachers no longer have the capacity to become.</p>
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<p id="1231659313" style="margin:0px;">As long as we don’t forget the names of those who were lost this week, they remain alive in our hearts and minds forever. Let us always hold these children and educators close in our hearts as our country prepares to remember on Monday those brave men and women who gave their lives in service to our country. God bless the United States.</p>
</div>
</div>

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