Johnson Consulting Group Marks 25 Years of Guiding Funeral and Cemetery Businesses Through Change 

Scottsdale, Arizona — October 28, 2025 —Johnson Consulting Group (JCG), a premier consulting firm serving funeral and cemetery professionals nationwide, is celebrating 25 years of helping businesses navigate profession change, growth, and generational transition. This longevity provides great evidence in the satisfaction of JCG customers over the year.

Over the past quarter-century, JCG has grown from a firm focused primarily on succession planning to a full-spectrum consulting partner supporting all stages of the funeral home and cemetery life cycle. Its services now include mergers and acquisitions, operational consulting, accounting and financial management, coaching, leadership development, performance tracking through customer surveying and sales analysis, and technology solutions. 

A Legacy Rooted in Relationships

Founded in 2000 by Tom Johnson, and now led by his son, Jake Johnson, the company marks this milestone with gratitude for its clients, partners, and team members who have supported its growth and evolution. 

“My father loved this profession and his friends,” said Jake Johnson, President and CEO of JCG. “I think it was exciting for him to see that those relationships continue with what he built and to what we have today.” 

From its earliest days, Johnson Consulting built its reputation on deep, trust-based relationships within the funeral profession. Jake recalls growing up meeting funeral home owners through his father’s work and being struck not by the business side, but by the warmth and community of funeral service professionals. 

That relational foundation remains central to JCG’s approach today: Each client engagement is treated as a partnership, with JCG working “hand in glove” with operator teams to tailor strategies that fit their goals and values. 

Key Milestones & Contributions

• Broad national footprint: JCG has provided merger and acquisition advisory and consulting services to funeral and cemetery businesses in every U.S. state and Canada. 
• Billions in transactions: Over its history, the firm has supported well over $3 billion in funeral profession transactions. 
• Service diversification: From its beginnings in valuations and business exit planning, JCG responded to client demand over time by expanding into accounting, consulting, coaching, operational systems, and technology. 
• Profession insight and thought leadership: JCG has adapted alongside major trends — including rising cremation rates, shifting consumer expectations, digitization of operations, and evolving workforce dynamics. 

Jake Johnson points to technology, rising labor costs, and cremation rates as the most transformative forces for funeral businesses in recent years. He notes that funeral homes must balance deeply personal relationship-driven service with modern data-driven systems and efficient operations. 

Looking Ahead: The Next 25 Years

As JCG reflects on its first quarter-century, its leadership is already turning toward the future. The firm pledges to continue evolving in service of its clients:

• Innovate with purpose: JCG will continue developing and improving performance tools that help its clients operate more smoothly while preserving personal service. 
• Deepen coaching and leadership development: Recognizing that people drive long-term success, JCG aims to expand its executive coaching, team training, and leadership development offerings.
• Strategic growth and partnerships: The company continues to explore curated alliances, thought leadership content, and new service models to meet emerging challenges in the funeral and cemetery space.
• Commitment to clients’ futures: Above all, JCG intends to remain a trusted partner to funeral home and cemetery owners as they plan for succession, growth, operations, and market change.

“We’re in this for the long run,” says Johnson. “We honor my father’s founding vision while adapting continuously to serve an industry that never stops changing.” 

About Johnson Consulting Group

A leading funeral profession consulting firm focused on increasing performance, profitability, and success as owners navigate succession planning. Our expert services include succession planning, selling funeral homes and cemeteries, financing solutions, business coaching, accounting services, business performance analysis, customer survey program, customer experience workshops, incentive compensation plans, and Leadership and Management training.

For more information about JCG’s services, thought leadership, or JCG events, visit www.johnsonconsulting.com.

Precoa Marks 20 Years of Defining Modern Preneed

PORTLAND, Ore. – Precoa, a national leader in preneed sales and marketing, is marking 20 years of defining modern preneed. 

The company was founded in 2004 by Bret Davis and Mark Hornibrook, who noticed that while families were interested in preplanning, funeral homes often struggled to consistently turn interest into action. They envisioned a tightly integrated program that tied together the whole preneed pipeline, from generating leads to setting appointments to prearranging families. They called this innovation ProActive Preneed®, and 20 years later, there’s never been anything like it.

“Over the years many funeral homes have talked about our model and performance numbers, but it’s our people that really set us apart,” said Michael Hornibrook, President and CEO of Precoa. “It’s because of their passion and dedication to continuously progressing that we’re able to support our partners and make a difference in the lives of so many families. For that, I’m truly thankful.”

Precoa was founded on three core values: kindness, progression, and craftsmanship. This, coupled with the vision to prearrange all families in America, has resulted in more than 5.5. million quality leads, over 2.2 million preneed appointments set, and over 850,000 prearranged families. Through its proactive approach to preneed, the company has built a reputation for routinely doubling and sustaining preneed volume for thousands of funeral home rooftops nationwide. 

“Over the past twenty years, Precoa has defined the modern era of preneed through industry-defining innovations,” said Tyler Anderson, senior vice president of Business Development. “Not just the innovations that first come to mind like the Funeral Planning Center and digital marketing, but the data and technology that ties it all together as a completely integrated system. Now the speed at which Precoa innovates is moving faster than ever so our partners can meet the demand of tomorrow’s customers and prearrange more families.” 

“What’s amazing is that Precoa today is as unique as it was twenty years ago,” said Hornibrook. “We brought preneed marketing, appointment setting, and sales all under one roof and believed in our process so much that we directly invested on our partners’ behalf. From the beginning, we’ve set the pace for preneed performance, and we’ve been advancing the quality and effectiveness of our model ever since. I’m thankful for how many families we’ve prearranged and for the meaningful partnerships and friendships we’ve made along the way. I’m excited about what the future has in store.”

About Precoa 

Instead of letting the trauma of loss close people off, Precoa believes we are all connected and can help each other achieve profound healing. Working side by side with leading funeral homes, Precoa shares the value of pre-planning with families across the nation. Headquartered in Portland, Oregon since its founding in 2004, Precoa employs over 350 employees, plus a network of more than 1,000 independent preneed agents, all passionately focused on one thing: helping people plan today so their families can focus on connection when they need it most. To learn more, please visit precoa.com.