New Structure, Same Mission: Tribute Technology’s Jules Green-Fournier on Leading the Customer-Obsessed Account Management Team

Saying that Tribute Technology has been through a lot of change over the last year or so would be an understatement. From a new Chief Executive Officer to the development of an innovative Office of the CEO leadership structure to a plethora of revolutionary product enhancements, Tribute has truly transformed and enhanced the myriad ways they serve their customers. 

Listening to and learning from customers

Much of this progress has come as a direct response to feedback from those same customers, including a newly reorganized Account Management Team, led by Vice President of Account Management Jules Green-Fournier. Since her promotion to this role in July 2025, Green-Fournier has welcomed several new members to the team, embracing the unique abilities of each one while introducing this exciting evolution to each and every Tribute customer.

“We have 18 incredible people on the team,” Green-Fournier says. “Each one brings something different — experience, creativity, empathy — but they all share one thing: a deep care for our customers. The biggest thing for me has been watching how our customers have responded to having a more consistent, personalized, dedicated person who they depend on. I’ve also loved seeing the way our team has stepped up. There is this sense of energy and ownership that’s contagious.”

More team members means that Tribute Technology customers can enjoy a revolutionary level of one-on-one support, which has already produced incredibly positive results.

“We really listened to what customers were telling us,” Green-Fournier says. “They wanted a single point of contact , someone they know by name, who understands their business and is there when they need help. This change lets us give them that. Each account manager now fully owns their relationships, which means faster responses, more proactive conversations, and a stronger connection overall.”

A proven leader in customer care

Green-Fournier is no stranger to roles where she can showcase her self-proclaimed “obsession” with building strong, lasting customer relationships within the unique world of deathcare. Over the past 15 years, she has served FrontRunner Professional as CEO and Tribute Technology as Director and, later, Vice President of Customer Success. Earlier this year she accepted her promotion to Vice President of Key Accounts, transitioning to lead Account Management just three months ago — and she’s already receiving accolades for her approach and accomplishments.

“I have had the pleasure of working with Jules this past year to implement many different Tribute programs into our organization,” says Lindsay Granson, Executive Operations, Sales & Marketing Leader at Heritage Family, which selected the Tribute platform as the preferred provider for their 66 locations in May 2025. “Jules is the first one to get creative when something comes up. We appreciate working with her everyday!”

Green-Fournier adds that other Tribute customers are also responding well to having their own dedicated account manager.

“It’s been amazing,” she says. “We’ve heard so many positive comments from customers who finally feel like they have ‘their person.’ It’s making a real difference in how supported they feel and how connected they are to Tribute. That’s exactly what we wanted — to make sure we’re truly showing up for our customers.”

Restructure leads to empowerment

Although change can always present interesting outcomes, the Account Management team transition has actually been an overwhelmingly positive experience for the company in addition to the customer base.

“Honestly, it’s been received so well,”  Green-Fournier says. “Everyone knew this was the right move, not just for Tribute, but for our customers. The team feels empowered, and there’s a renewed sense of focus and pride in what they do every day.”

When it comes to the flow of those days, Green-Fournier says that no two days are the same in Account Management, but one thing remains consistent: the entire team’s dedication to their customers.

“At the core, it’s about building relationships and solving problems,” she says. “Our account managers spend their days connecting with customers, reviewing account health, helping them get more value out of their Tribute products, and collaborating internally to move things forward. It’s part strategy, part support, part trusted advisor.”

Scaling up, looking forward

Green-Fourner believes that the reason Tribute Technology’s employees and customers are adapting so easily to the past year’s changes and transitions is because every move has fit in so well with the company’s overall mission.

“Tribute’s mission has always been about helping funeral homes serve families better,” she says. “Strengthening those one-on-one relationships with customers helps us live that mission every day. As we grow, this structure ensures we’re not just scaling — we’re scaling with care.” 

“We’re focused on deepening our customer relationships even more, really understanding what success looks like for each customer, and making sure they feel supported every step of the way. My goal is simple: that every Tribute customer feels known, supported, and confident they’ve got a true partner in us.”

Michael Jewart Appointed as Leader of Starmark®, North America’s Leading Cremation Solutions Provider.

RICHMOND, IN, August 15, 2025 – Starmark is pleased to announce the appointment of Michael Jewart to lead Starmark. With more than a decade of helping funeral professionals succeed, Michael expands Starmark’s mission to deliver innovative, cost-effective, and operationally seamless cremation solutions that empower funeral providers to serve families with excellence and profitability.

Starmark currently serves North America through its factory-direct approach and white-glove Starmark Local Service Centers. Over the next 24 months, the Starmark Local expansion will cover more than 50 territories across the U.S., Canada, and the Caribbean. 

“By being closer to more funeral professionals across all of North America, Starmark can best respond to their needs in real time and ensure those who serve families have the resources, products, and support to deliver exceptional service,” added Jewart. “We’re offering funeral professionals the best cremation solutions along with the Starmark Promise: Guaranteed Best Pricing Apples to Apples Every Time.” 

As part of his role at Starmark, Michael will serve as Chief Commercial Officer, overseeing the entire portfolio of funeral brands — from Goliath™ Oversize and Elderlite® Cloth-Covered to CJ Boots Signature Hardwoods, Chateau Urns, Nature’s Way® Green Funeral Line, AMA Containers, Artisan Containers™, and many other partnered brands, all unified by a common mission: helping funeral professionals succeed in a rapidly evolving marketplace. 

Family-owned and rooted in funeral service for over a century, Starmark and its parent company’s team of more than 300 dedicated members serve thousands of funeral professionals and collaborate with hundreds of world-class brands, including many Fortune 500 companies and OEM automotive manufacturers worldwide. Supported by over 950,000 square feet of operations across North America and more than 80 issued and pending patents, Starmark is leading the future of Funeral Service with a mission to make the world a better place.

“I’ve known Michael for over a decade, and his experience and vision are exactly what Starmark needs to further solidify its leadership in cremation solutions while remaining steadfast in our commitment to helping funeral homes thrive,” said Justin Davis, Starmark President. “Our goal has never been to be just another casket company offering cremation products. By truly listening to funeral professionals and the families they serve, Starmark has helped lead funeral service into a new era with innovative and meaningful solutions for cremation.” 

About Starmark: Starmark Cremation Products creates Sensible Solutions™ for funeral professionals to help families honor life’s most meaningful moments with grace and respect. It is all about celebrating the lives of loved ones with dignity and care. This belief inspires everything we do at Starmark, allowing funeral service professionals and families to focus on love, legacy, and healing.

For more information, visit: www.starmarkcp.com 

Tukios Websites Leading the Way by Optimizing for GEO, the new SEO

Ogden, UT – July 3, 2025 – Tukios, a leading provider of funeral home websites, is excited to announce that its websites are now equipped to rank in AI searches. This optimization makes all Tukios websites ready for Generative Engine Optimization (GEO)—the modern version of SEO—helping funeral homes get noticed by families using AI tools like ChatGPT or Claude.

This is done by feeding the large language models a file that acts as a guide for AI, telling the bots exactly what a funeral home’s website is about. It ensures that services, stories, and brand messaging are presented accurately in AI-generated search results. It’s a simple yet powerful tool designed to dramatically boost how well a funeral home appears in AI-driven search experiences.

Every time a site is published or updated, this feature automatically creates a file with accurate, up-to-date details such as service pages, blog posts, and descriptions—skipping any unfinished or hidden pages. This makes it much easier for AI tools to understand and correctly feature the funeral home, linking directly to their website. It’s a hands-free way to ensure funeral homes are accurately represented in today’s AI-powered world.

While many websites are not optimized for AI and often show incorrect or outdated information when queried, Tukios websites are ahead of the curve. These improvements have already been deployed to all Tukios customers and are a built-in feature of every Tukios website going forward—ensuring funeral homes are correctly represented across AI tools and platforms.

For more details about Tukios and its AI-ready websites, visit www.tukios.com or contact their support team at (801) 682-4391.

About Tukios:

Tukios creates software to improve funerals. Their innovative platform powers thousands of funeral home websites, stunning video creation, and performative e-commerce. The platform has the most ai tools in the profession to simplify the lives of funeral directors.