Trying to be a “BTC” (Business to Consumer) casket company has been tried before and even with great effort the cause was difficult.  However, the people at Titan Casket must relate to the Curtis Mayfield tune “Keep on Keeping On” as they seem to be moving one step forward all the time and growing as a company.

Not only are they selling more caskets to the traditional funeral consumer but they are gaining disciples among funeral homes joining their funeral home partnership (which you can learn about here).  In addition, I recently learned of their new venture helping consumers weave the sometimes tangled path of available funeral and cremation options available to consumers.   The company has formed the Titan Concierge division and hired proficient funeral service experts to handle this task.  You can learn about Titan Concierge here.

The people at Titan have added Titan Concierge which will help consumers from “Start to Finish” coordinating logistics with funeral homes and service providers.  From perusing the Titan Concierge website it appears that this service is available for $199.

Tom Anderson
Funeral Director Daily

Funeral Director Daily take:  As a retired funeral director and funeral home owner the growth of Titan has been very interesting to me.  I was never very bullish that a company that deals over the internet and by phone could succeed in such a personal business as Death Care.  However, the founders of Titan Casket, some of whom have experience as Amazon executives, have proved to me that internet sales can work for all types of items.  (As an aside here, I’m also continuously amazed by my many winter neighbors in Florida who buy their cars onlive via Carvana — every week it seems that the Carvana delivery vehicle is pulling into our neighborhood).

So, I don’t think the internet sale of caskets sounds odd to anybody anymore.  And, I’ve told more than one enterprising company in the Death Care business that if they are interested in online sales they should look to Titan Casket and their ability to capture consumers as a roadmap.

A little bit “Edgy” —  I guess don’t knock what is working, however,  as an “old-style, old-fashioned” funeral director some of the ways that Titan has reached the American consumer looks a little edgy to me. . . . .but it evidently is working.  Ad Age recently took  note of the company’s “Heavenly Guarantee” of their merchandise.

You can access the 48-second video ad starring Titan spokesman and actor David Dastmalchian here.

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