Funeral Directors Life Names Alex Farnstrom as Market Center Manager

ABILENE, TX — Funeral Directors Life is proud to announce Alex Farnstrom as Market Center Manager for the Western region. Alex will serve funeral homes on the West Coast, along with Arizona, Idaho, Nevada, Utah, and Wyoming.

“We are very excited to add Alex to our Sales Management Team,” said Kris Seale, President and CEO of Funeral Directors Life. “Alex has more than 30 years of experience in the funeral profession and knows what it means to own and operate a funeral home. He’ll be of great service to our clients in the West.”

For more than 25 years, Alex owned and operated Farnstrom Mortuaries in Oregon. He led his business to
become one of the premier funeral homes in his area, serving more than 1,200 families a year across five
locations. This hands-on experience will allow Alex to help funeral homes achieve unprecedented success.

“Alex has a deep understanding of the funeral profession and will be a tremendous asset to our partners,” said Eric Espinosa, Director of Sales Development for Funeral Directors Life. “His insights into what makes a great partner will help us continue to elevate our service and support.”

Alex holds a degree in Funeral Service Education Science along with funeral director and embalmer licenses in California, Kansas, Oregon, and Texas.

“I look forward to meeting with funeral professionals, learning about their aspirations, and helping them achieve their goals,” Alex said. “I hope to utilize my years of experience as an owner and executive to be an extension of their business. I have no doubts this is going to be a wonderful experience!”

About Funeral Directors Life

Funeral Directors Life is focused on being the best, most-respected provider of service to the funeral profession with preneed funeral solutions, financial services, and technology offerings. We help our clients improve their businesses and grow their profitability through our full-service solutions. Your business requires more than preneed solutions – that’s why we’re more than a preneed company. For more information about Funeral Directors Life, visit us online at www.fdl.co.