The Funeral Service Foundation Announces New Trustees, Raises Record Funds and Honors Scholarship Recipients at 2025 NFDA International Convention & Expo

Chicago, Illinois — The Funeral Service Foundation celebrated a milestone week during the 2025 National Funeral Directors Association (NFDA) International Convention & Expo, held in Chicago, Illinois. From welcoming new trustees and raising record-breaking funds to honoring outstanding donors and scholarship recipients, the Foundation’s impact was felt throughout the event.

Foundation Welcomes New Trustees and Elects 2025–26 Executive Committee

The Funeral Service Foundation’s Board of Trustees welcomed two new trustees and elected its 2025-26 executive committee at its meeting during the NFDA Convention.

The Foundation’s volunteer board consists of dedicated funeral directors and allied professionals who serve together to advance the Foundation’s mission of lifting up grieving communities by investing in people and programs that strengthen funeral service.

Michael Soper of Legacy Funeral Group was voted onto the board in July and officially began the first of two three-year terms at the Foundation’s Annual Meeting on October 25, 2025. Ellen Wynn McBrayer, NFDA Secretary, also joined the board at the meeting as the NFDA Liaison.

During the meeting, the board elected its executive committee:

• Jeff Smith, President of Smith Family Funeral Homes in Arkansas, will serve as Board Chair.
• Bryant Hightower, Funeral Director at Hightower Family Funeral Homes in Georgia, will serve as Chair-elect.
• John Faulk, Senior Vice President, COO at Service Corporation International, will serve as Treasurer.
• John Heald, Chief Growth Officer at Legacy.com, will serve as Immediate Past Chair.
• Ellen Wynn McBrayer, of Jones Wynn Funeral Homes & Crematory in Georgia assumes the role of NFDA Liaison.

The Foundation extends sincere thanks to Trustees Emeriti David Falconer and Daniel Ford for their years of dedicated service and leadership and congratulates Ford on his installation as the new NFDA President.

“It is with gratitude and appreciation that I step into the role of Chair,” said Jeff Smith. “I’m honored to follow in the footsteps of those who helped shape this Foundation into what it is today and whose leadership has laid a strong foundation for the work ahead.”

25th Annual Funeral Service Foundation Golf Classic Tees Off at Topgolf Schaumburg

On October 26, 2025, more than 160 golfers and spectators gathered at Topgolf Schaumburg for the 25th annual Funeral Service Foundation Golf Classic. Held alongside the NFDA Convention, the event combines friendly competition, networking, and fun – all while supporting the Foundation’s mission to strengthen funeral service and the communities it serves.

“Events like the Golf Classic remind us how special this profession is,” said Will Bischoff, Chair of the Fund Development Committee. “It’s a chance to connect, celebrate and give back, knowing that every dollar raised supports the Foundation’s work to strengthen funeral service and the communities we serve.”

The event featured Topgolf’s Top Contender game with contests such as closest to the pin and longest drive. Winners included:

• Golf Classic Tournament Champions: 1st Place – LPI; 2nd Place – Matthews Aurora
• Closest to the Pin: Men – Steve Feliciano; Women – Candace Aramburu
• Longest Drive: Men – Jake Appleby; Women – Allie McBrayer

Sponsors played a key role in supporting the event, including:

• Major Co-Benefactors ($12,500): Service Corporation International (SCI) and The Foresight Companies
• Premier Sponsors ($5,000): Batesville, Homesteaders Life Company, Matthews Aurora Funeral Solutions, National Guardian Life Insurance Company, Precoa, Regions Funeral and Cemetery Trust and Ring Ring Marketing

Members of Team Foresight and SCI, the Classic’s Major Co-Benefactors, huddle for their team pictures. 

Foundation Highlights Impact and Celebrates 2025’s Major Donors

On Monday, October 27 at the Opening Session of the NFDA Convention, newly inducted Funeral Service Foundation Board Chair Jeff Smith highlighted the Foundation’s expanding impact through scholarships, professional development opportunities and community resources that strengthen the profession and support grieving families.

Joining Smith on stage, Fund Development Committee Chair Will Bischoff recognized the Foundation’s major donors for 2025 who pledged or contributed $100,000 or more:

• John Faulk of Service Corporation International presented a check for $217,500, bringing SCI’s incredible cumulative support to over $2.6 million dollars. 
• Alfred “A.J.” White presented a check for $100,000 on behalf of Carriage Services.
• Curtis Funk presented a check presented a check for $108,500 on behalf of Tukios.

Each representative expressed their organization’s commitment to advancing funeral service and shared why supporting the Foundation’s mission remains central to their values.

Adding to the moment of celebration, Foundation Trustee David Hernandez presented a check for $460,000 on behalf of the 82 IMPACT 1000 Founding Members and Homesteaders Life Company. IMPACT 1000, launched in April, now includes over 100 individual members who have pledged or donated $5,000, demonstrating the extraordinary dedication of the Foundation’s supporters.

Together, these major donations ensure that those who serve grieving families have the education, resources and support they need to thrive today and for generations to come.

Bob Arrington Honored with Foundation’s 2025 Distinguished Service Award; Record Scholarship Funds Raised

On the evening of October 27, more than 350 of the Foundation’s donors, trustees and volunteers attended the invitation-only Donor Reception, underwritten by Global Atlantic Financial Group for the twelfth consecutive year.

Hosted by Immediate Past Chair John Heald, more than 25 major donors were recognized, including Service Corporation International, Carriage Services, Tukios, and the collective Founding Members of IMPACT 1000. Landmark Funeral Group was also honored for their pledge of $50,000 this past year. Donors contributing $10,000 or more were recognized with ceremonial checks displayed throughout the room.

The 2025 Distinguished Service Award was presented to Bob Arrington for his longstanding leadership and dedication to funeral service. Former Chairs John Heald and Mark Krause playfully donned “Dumb and Dumber” attire while leading the paddle raise in loving tribute to Arrington, honoring his longtime tradition of emceeing the paddle raise with humor and heart.

Guests responded generously, pledging more than $225,000, fully endowing the newly established Bob Arrington Scholarship, which will be awarded to students in accredited mortuary science programs beginning in 2026.

“Watching the room rise in support of the Bob Arrington Scholarship was one of those moments you don’t forget,” said John Heald, Immediate Past Chair of the Funeral Service Foundation. “Bob’s leadership has touched so many of us over the years – his generosity, humor and heart have shaped the Foundation’s spirit. That night was a perfect reflection of his legacy and the difference one person can make.”

Fundraising for this special scholarship continues. To make a donation to the Bob Arrington Scholarship, visit: FuneralServiceFoundation.org/Donate-Now-Bob-Arrington.

Foundation Recognizes 2025 Scholarship Recipients

The Funeral Service Foundation’s investment in funeral service education and professional development was highlighted at the 2025 NFDA All-Star Recognition Ceremony. This year, the Foundation awarded 22 student scholarships covering registration and accommodations to attend the NFDA International Convention & Expo.

Through its academic and professional development scholarships including the David C. Baue NFDA Professional Women’s Conference scholarships, Certified Celebrant Training, Arranger Training, the Embalming & Restorative Arts Seminar, and the national conventions hosted by NFDA, CANA, and NFDMA, the Foundation supports hundreds of individuals each year in advancing their careers and skills in funeral service. 

Four Days. One Unforgettable Experience: The 2025 NFDA Convention & Expo

Discover fresh ideas, innovative solutions and the inspiration to shape the future of funeral service in the heart of Chicago. 

Brookfield, Wis. – Registration is open for the most anticipated event in funeral service: the National Funeral Directors Association (NFDA) 2025 International Convention & Expo, taking place October 26–29 in the vibrant city of Chicago, Illinois. This can’t-miss global gathering brings together thousands of funeral service professionals, suppliers and thought leaders for four powerful days of learning, innovation and connection. With unmatched education, the largest funeral service expo in the world and unforgettable experiences in a world-class city, this year’s Convention promises to be NFDA’s most exciting yet. 

Big Ideas. Bold Inspiration. 

The NFDA’s keynote speakers will illuminate critical issues and ignite convention participants’ professional and personal journeys. 

Opening General Session – Monday, October 27: Virtuoso: Living the Virtuoso Life presented by Felipe Gómez 

Felipe Gómez, a global speaker and bestselling author of Attitude-E: The Method for Being Entrepreneurial and Fulfilling Your Dreams, will deliver an inspiring keynote that blends business insight with live music. With more than 25 years of leadership experience, Gómez uses the power of the piano to share how leaders and teams can pursue excellence, foster innovation and build meaningful connections through conscious listening. His message centers on “virtuosity” – doing everything with mastery, intention and heart. Gómez is sponsored by National Guardian Life. 

Closing General Session – Wednesday, October 29: Futureproof Yourself: Innovate and Thrive in Times of Uncertainty by Crystal Washington 

Technology futurist Crystal Washington, one of Forbes’ 50 Leading Female Futurists, will show convention participants how to thrive in a world of constant change by uncovering the “Easter eggs” of innovation already at their fingertips. Blending humor with practical insight, she’ll offer strategies to future-proof your career and organization, all while embracing change with confidence and creativity. Her keynote address, sponsored by Carriage, draws on her experience working with Fortune 500 companies and as the author of One Tech Action and The Social Media Why. 

Education That Moves You Forward

Whether they’re new to the field or seasoned professional, 2025 convention participants can choose from a robust lineup of workshops designed to help them stay ahead of evolving consumer expectations, economic pressures and workforce challenges. With sessions spanning topics such as embalming and restorative art, compliance and legal issues, consumer care, grief support, business operations, marketing, innovation, and emerging forms of disposition, there’s something for everyone looking to sharpen their skills and strengthen their business. 

Participants can expect exceptional technical skills training from some of the profession’s leading practitioners, including Dr. Damon de la Cruz, who will help apprentices prepare for their first solo embalming, Alain Koninckx who will explore uncommon injection points, and Michelle Johnston, who will offer advanced instruction in airbrush cosmetics and color theory. Business-focused sessions will equip owners and managers with practical tools for boosting profits, empowering teams and delivering exceptional customer experiences, with insights from experts like Jeff Smith, Doug Gober and Damon Wenig. 

To help participants adapt to shifting consumer behaviors, sessions like “Stop Selling Sadness” with Angela Human and Autumn Rothermel will challenge funeral homes to rethink their digital marketing approach, while Georganne Bender will take a deep dive into the mindset of today’s funeral consumers. For those interested in new and sustainable practices, workshops on natural organic reduction and cremated remains alternatives will offer innovative, future-forward solutions. Additional sessions will address important professional and cultural issues, including workforce development and retention, psychological wellness in funeral service, crisis communication, and the evolving role of advocacy in Washington, D.C. 

With more than 30 sessions to choose from – more than half of which will be presented by experts who are new to the NFDA stage – the education at the convention will offer practical takeaways, new perspectives and forward-thinking strategies for every member of a funeral home team. NFDA Convention education sessions are sponsored by TruStage. 

To ensure an inclusive and accessible learning experience, NFDA is offering real-time translation and captioning through Wordly, a web-based tool that requires no app or special equipment. By scanning a QR code in any keynote or education session room, participants can view live captions or translations into more than 60 languages, including English, on their mobile devices. Wordly isn’t just for those who prefer a different language; it’s also a helpful resource for individuals who are hard of hearing, seated at the back of the room or distracted by ambient noise. While headphones are not required, NFDA recommends using them for the best experience for audio translation and to minimize disruptions to others.

In addition to education sessions, NFDA will offer five pre-convention seminars. These intensive workshops, designed to provide deep dives into specialized topics, will give participants actionable knowledge and skills (preconvention seminars require additional registration):

• Friday, October 24-Sunday, October 26 – Certified Celebrant Training, presented by Glenda Stansbury and Matt Bailey, brought to you by InSight Institute and hosted by NFDA
• Saturday, October 25– NFDA Arranger Training, presented by Lanae Strovers, NFDA Trainer
• Saturday, October 25 – NFDA Cremation Certification Program, presented by Michael Nicodemus, NFDA Vice President, Cremation Services, with support from Tim Copeland, NFDA Presenter; sponsored by Implant Recycling
• Sunday, October 26 – Enhancing Open Casket Viewings: Techniques for Severe Trauma Cases, presented by Glyn Tallon, founder, Tallon Mortuary Specialists
• Sunday, October 26 – Caring for Ourselves, presented by Sara Murphy, Ph.D., death educator, Fellow in Thanatology and Suicidologist 

Experience the Expo

The NFDA Expo Hall is more than a trade show, it’s an experience. NFDA hosts the world’s largest funeral service exposition, bringing together leading suppliers showcasing the latest products, services and innovations shaping the future of the profession. From cutting-edge technology to personalized memorial merchandise, participants can discover what’s new, compare solutions and take advantage of exclusive show-only offers. The Expo Hall will be open Monday and Tuesday, October 27 and 28, from 12-5 p.m. and Wednesday, October 29 from 9 a.m.-12 p.m. While participants are in the Expo Hall, they should be sure to check out:

• NFDA-Endorsed Providers: Save time and gain peace of mind by connecting with companies that have been carefully vetted by NFDA. These trusted partners offer reliable products and services with exclusive pricing and perks just for NFDA members.
• NFDA Funeral Career Center: Whether a funeral professional is hiring or job hunting, the NFDA Funeral Career Center is their hub for career resources. Students and seasoned professionals alike will find tools to connect job seekers with funeral homes looking for their next great employee.
• A Brush With Death: Catch live recordings of NFDA’s award-winning podcast as host Gabe Schauf interviews industry leaders about what’s next in funeral service. Participants might even get a chance to join the conversation.
• Remembering A Life Booth: Explore free consumer education resources to share with the families you serve. Pick up the newest idea guide and discover tools that support community outreach and communication efforts.
• NFDA Pursuit of Excellence Showcase: Celebrate the 2025 honorees and discover how firms across the country are raising the bar in funeral service. Get inspired and register onsite for the 2026 program with an exclusive attendee-only discount.
• NFDA Publications: Meet the editorial team behind The Director, Memorial Business Journal and The Director.edu. Share your story ideas, pick up complimentary issues and learn more about the member-exclusive Director app.
• 2025 Innovation Award Finalists: See what’s next in funeral service! The finalists – and the winner – of this year’s NFDA Innovation Award, sponsored by ASD, will be on display in the Expo Hall. Don’t miss the official announcement of the winner during Monday’s Opening General Session. 

With new discoveries around every corner, the NFDA Expo Hall is the place to connect, learn shop and be inspired. 

Celebrate and Connect 

The NFDA International Convention & Expo isn’t just about education – it’s also about connection, celebration and inspiration. From high-energy gatherings to heartfelt tributes, participants will enjoy a full lineup of can’t-miss experiences.

25th Annual Funeral Service Foundation Golf Classic, Sunday, October 26, Topgolf, Schaumburg

Celebrate 25 years of giving back at this milestone event in support of the Funeral Service Foundation. Enjoy tournament-style play, great food and drinks and laid-back networking in a climate-controlled bay. Registration includes transportation and all amenities. Not a golfer? Spectator registration options are available. 

Welcome Party at the House of Blues, Sunday, October 26

Kick off Convention in style at Chicago’s iconic House of Blues. Enjoy complimentary bites, lively music and unforgettable energy as you connect with colleagues from around the world in a venue known for soul, style and celebration. The Welcome Party is sponsored by Batesville and Legacy.com and is included with registration. 

All-Star Recognition Ceremony, Monday, October 27

Join the NFDA Board of Directors in honoring funeral professionals who exemplify leadership, innovation and excellence. From the 2025 Pursuit of Excellence Award recipients to scholarship winners and professionals who have earned certifications, this inspiring event celebrates those shaping the future of funeral service. This event is included with registration. 

Young and New Funeral Professionals Networking Event, Tuesday, October 28, Lucky Strike Chicago

New to the profession? Make lasting connections at this exclusive evening of fun and networking. Enjoy private bowling lanes, arcade games, billiards, appetizers, cocktails and more, all in a vibrant, energetic setting. Separate registration required; must be 21+. 

Service of Remembrance, Tuesday, October 28

Experience the power of gospel music in the city where it was born. Join the historic Ebenezer Missionary Baptist Choir in honoring the lives and legacies of funeral professionals and loved ones who have died during the past year in this moving and meaningful tribute. This event is included with registration and is sponsored by Messenger and Tukios. 

Friendly Competition, Funeral Service Style 

This year’s Convention will feature two exciting competitions that bring skill, knowledge and friendly rivalry to the forefront. Whether you’re participating or cheering from the sidelines, don’t miss these dynamic events. 

Funeral Face-off: 

Participants can put their funeral service knowledge to the test in this fast-paced trivia showdown. Three-person teams will compete in preliminary rounds this summer, with the Wild Card and Championship rounds taking place live on the Expo Hall floor. Hosted by mortuary science educators Gabe Schauf and Ben Schmidt, this fan-favorite event is back and better than ever. Bragging rights and fabulous prizes are on the line. Funeral Face-off is sponsored by Precoa. Registration for Funeral Face-off is open through August 24. 

Restorative Art Technical Showcase: 

Witness artistry in action during NFDA’s first-ever restorative art competition. Up to eight contestants will perform reconstructive techniques on a “practice head” with simulated facial trauma in the Expo Hall before a live audience and a panel of expert judges: Glyn Tallon, Vernie Fountain and Karl Wenzel. Convention participants will gain insight as judges explain methods, offer critiques and celebrate outstanding craftsmanship. The winner will receive bragging rights and a valuable prize package. The application to participate in the showcase will open soon and will require funeral professionals to answer essay questions and submit a short video.

Chicago Awaits 

With its world-class architecture, vibrant neighborhoods and iconic lakefront, Chicago offers something for everyone. Explore renowned museums like the Art Institute of Chicago and the Field Museum, stroll along the Magnificent Mile for unbeatable shopping or take in panoramic views from the Skydeck at Willis Tower. Food lovers will delight in everything from deep-dish pizza and Michelin-starred restaurants to global cuisine representing the city’s rich cultural diversity. Music, theater, public art and a dynamic dining scene make Chicago a destination where big-city energy meets Midwest charm. To help participants understand why Chicago has been voted the “Best Big City in the United States” for eight years running by the readers of Condé Nast Traveler, NFDA has coordinated five city tours, each offering a distinct perspective on the city’s history and culture. These tours require separate registration.

• Sunday, October 26, City Sightseeing Tour
• Sunday, October 26, Secret Food Tour
• Monday, October 27, Chicago TV & Movie Tour
• Monday, October 27, Architectural River Cruise
• Tuesday, October 28, Graceland Cemetery Walking Tour
• Tuesday, October 28, Wrigley Field Tour (contingent on the Chicago Cubs’ play-off schedule)

Make Convention Possible: Apply for a Scholarship

All funeral directors, interns and apprentices licensed or working in the U.S. or Canada are invited to apply for a scholarship to attend the NFDA Convention. The Funeral Service Foundation will award up to 20 scholarships, each valued at up to $2,200, that cover registration fees, three nights’ lodging and up to $500 in travel reimbursement. Funeral professionals must apply online at FuneralServiceFoundation.org by 11:59 p.m. CT on Thursday, July 24. 

Secure Your Spot in Chicago 

The latest information, including information on how to register and make hotel reservations, is available at NFDA.org/Convention or by calling 800-228-6332 (+1-262-789-1880). NFDA International Convention & Expo participants should register on or before Thursday, August 14 to take advantage of early-bird pricing. After August 14, registration fees will increase by $100. Maritz Global Events is the official hotel bureau for the 2025 NFDA International Convention & Expo. Maritz enables participants to easily compare hotel prices and locations to find the accommodation that best meets their needs. Maritz’s simple booking process – and friendly, helpful staff – will make booking a hotel room and managing reservations a breeze. Reservations must be made online by Friday, October 3.   Funeral service professionals may receive calls or emails from scammers offering hotels for the NFDA Convention. While these offers may seem like a good option, they may not be legitimate, come with unreasonable cancellation or change penalties, have exorbitant fees, or be completely non-refundable. When convention participants book with Maritz Global Events, they will be treated honestly and fairly. 

With Gratitude 

NFDA thanks the generous sponsors who made the 2024 convention possible and helped elevate the funeral service profession. Their support ensured that the convention was an unforgettable experience for all who attended.

• Medallion: NGL – National Guardian Life
• Platinum: Carriage Services, Federated Insurance
• Titanium: Tribute Technology
• Gold: Batesville, Elevia, Global Atlantic, Homesteaders, Legacy.com, Love Urns, Physicians Mutual, Security National Life Insurance Company, TruStage
• Silver: @Need Marketing, ASD – Answering Service for Directors, C & J Financial, Foundation Partners, Implant Recycling, Inman Shipping/Travel Plan by Inman, Johnson Consulting, Live Oak Bank, The Messenger Company, Passare, Precoa, Ring Ring Marketing, Tukios, Ultimate Canine
• Bronze: Argent Trust, Aurora Payments, Clear Point, Cesar Ornelas International Injury Lawyers, Doric, funeral365, Funeral Service Credit Union, Heartland, Madelyn Co., Matthews Environmental Solutions, NOMIS Publications Inc., Revere, Trigard, USA Today Network Obituaries 

About NFDA 

NFDA is the world’s leading and largest funeral service association, with 20,000 individual members who represent more nearly 11,000 funeral homes in the United States and 49 countries around the world. NFDA is the trusted leader, beacon for ethics and the strongest advocate for the profession. NFDA is the association of choice because it offers funeral professionals comprehensive educational resources, tools to manage successful businesses, guidance to become pillars in their communities and the expertise to foster future generations of funeral professionals. NFDA is headquartered in Brookfield, Wis., and has an office in Washington, D.C. For more information, visit NFDA.org. 

The Funeral Service Foundation Announces New Trustees, Raises Record Funds, and Hosts Scholarship Recipients at 2024 NFDA International Convention & Expo

Funeral Service Foundation Welcomes New Trustees and Elects Executive Committee for 2024-2025

24th Annual Funeral Service Foundation Golf Classic held at TPC Louisiana

On a beautiful October Sunday at TPC Louisiana, over 130 golfers gathered to kick off the 24th annual Funeral Service Foundation Golf Classic. Held annually in conjunction with the NFDA International Convention & Expo, the Foundation’s Golf Classic serves as one of the unofficial “kick-off” events for the week.

The new Major Co-Benefactors were Service Corporation International (SCI) and the Foresight Companies at the $12,500 level with new Presenting Sponsor Wilbert Group at the $10,000 level. Premier Sponsors this year were: Batesville, Homesteaders Life Company, Matthews Aurora Funeral Solutions, National Guardian Life Insurance Company, Passages International, Precoa, Regions Funeral and Cemetery Trust, and Ring Ring Marketing, who each contributed $5,000 to the event. Along with many sponsors and golfers, the event raised close to $170,000 for the Foundation’s programs and resources.

“We deeply appreciate the ongoing support from our sponsors, participants, and volunteers, who play a vital role in the success of this event,” stated Will Bischoff, Chair of the Fund Development Committee of the Funeral Service Foundation. “The funds raised are not only crucial for supporting funeral services, but this event also provides a wonderful opportunity to connect and enjoy time with friends across our profession.”

TPC Louisiana, a 5-star venue and designated PGA Tour stop was a perfect setting for golfers of all abilities to socialize and catch up with old friends and colleagues and meet some new ones. With a scramble format and different contests such as closest to the pin and long drive, the day’s winners included:

• 2024 Funeral Service Foundation Classic Scramble:
o 1st Place: Batesville (John Parlapiano, Jenn Parvin, Chris Trainor, Jim Tully)
o 2nd Place: NGL (Cameron Black, John Harris, David Holm, Mason Trimble)

• Closest to the Pin Contest:
o Men’s: Lance Ray
o Women’s: Michele Thiry

• Longest Drive Contest:
o Men’s Division: Beau Mothe
o Women’s Division: Daelyn Schellhaas, Leslie Smith

• Putting Contest Raffle Winner: Michael Schoedinger

• $10,000 Putting Contest Finalist: Adam Shaffer

SCI and Foresight served as the new Major Co-Benefactors of the Funeral Service Foundation Golf Classic. To welcome guests, John Faulk of SCI (above left) and Chris Cruger (above center) kicked off the big event with Fund Development Chair Will Bischoff. On the right, new Presenting Sponsor Wilbert stops around the turn to grab lunch mid-day.

Foundation Highlights Impact and Celebrates 2024’s Major Donors

At the NFDA’s International Convention and Expo Opening Ceremony, held on Monday, October 21, newly inducted chair of the Funeral Service Foundation’s Board of Trustees, John Heald took to the stage to share the impact of the Foundation including recent funds raised and distributed for the Foundation’s Crisis Response Fund.

Foundation Development Committee Chair, Will Bischoff joined Heald on stage to honor and recognize the generosity of the foundation’s major donors in 2024 – Homesteaders Life Company, the Tom Johnson Memorial Classic, Physicians Mutual, and Legacy.com – who have each made a pledge or contributed $100,000 in 2024.

Heald also thanked Service Corporation International’s (SCI) $212,500 contribution in 2024 and cumulative giving of more than $1.5 million to the Foundation’s mission, as well as thanked Global Atlantic and Precoa who have made a continued substantial commitment to the Foundation, along with many donors who entrust the Foundation in making a positive impact for the future of funeral service.

Tom Johnson Posthumously Awarded Foundation’s 2024 Distinguished Service Award

On the evening of October 21, more than 350 of the Foundation’s donors, along with current and past trustees and volunteers, attended the invitation-only Donor Reception, underwritten by Global Atlantic Financial Group for the eleventh straight year.

Hosted by Mark Krause, the Foundation’s Immediate Past Chair, more than 20 major donors were recognized including Homesteaders, the Tom Johnson Memorial Classic Golf Tournament, Physicians Mutual, Service Corporation International, all at the $100,000+ level. Precoa was also recognized for their pledge of $50,000 this past year. Those supporting the Foundation this past year with gifts and pledges of $10,000 or more were honored and recognized with ceremonial checks displayed throughout the room.

The evening culminated with the Foundation’s presentation of its Distinguished Service Award, given posthumously this year to Tom Johnson, founder of Prime Succession and Johnson Consulting, a former member of the Foundation’s Board of Trustees and founder of the Memorial Classic Golf Tournament, now called the Tom Johnson Memorial Classic. Former Foundation Trustee, Jake Johnson spoke about his father’s positive impact on funeral service as a friend and mentor to so many.

The Foundation extends it thanks to The Messenger Co. in helping to memorialize Tom during the evening with a portrait on display on stage and in printing memorial and donation cards with one of Tom’s favorite quotes: “It’s about relationships.”

Former Foundation Chair Bob Arrington then hosted the Foundation’s mission moment and paddle raise for the Tom Johnson Memorial Scholarship Fund with pledges and gifts reaching $135,000. This fully endowed academic scholarship will be presented to students in accredited mortuary science degree programs in 2025.

Fundraising for this special scholarship continues; to make a donation to the Tom Johnson Memorial Scholarship please visit: https://www.funeralservicefoundation.org/donate-tom-johnson/.

“We are thankful and appreciative of the generous pledges and donations we received on such a special evening, this speaks to the dedication of our wonderful donors and volunteers.” said John Heald, Chair of the Foundation. “The record amount raised in memory of Tom Johnson speaks to his legacy and impact on funeral service. The future recipients of the Tom Johnson Memorial Scholarship will serve as a testament to Tom’s impact in our profession.”

The Funeral Service Foundation wishes to thank host association, the Louisiana Funeral Directors Association for its most generous gift of $10,000 that will be used for scholarships and educational support. Additionally, the Foundation thanks Funeral Services of Iowa (FSI), for their generous $10,000 contribution to the Foundation’s Crisis Response Fund, that will be used to help respond to the needs of funeral service professionals affected by man-made and natural disasters.

The Louisiana Funeral Directors Association and Funeral Service of Iowa (FSI) each made $10,000 donations to the Funeral Service Foundation at the Donor Reception.

Foundation Recognizes Scholarship Recipients

The Funeral Service Foundation’s investment in funeral service scholarships and professional development opportunities was highlighted at the 2024 All Star Recognition Ceremony held on Monday, October 21. Annually, the Foundation awards hundreds of individuals with the opportunity to attend accredited mortuary science programs throughout North America, and professional development opportunities such as NFDA’s Professional Women’s Conference, National Emerging Leaders Program and Meet the Mentors as well as the national conventions for the National Funeral Directors and Morticians Association, the Cremation Association of North America, and the National Funeral Directors Association.
Tim Schramm, Foundation Grants Committee Chair; honored and recognized scholarship recipients at the event. This year, the foundation awarded 24 individuals who had their registration fees and accommodations to attend the NFDA’s International Convention and Expo underwritten by the foundation, listing below. Also recognized were recipients of scholarships and the professional development programs supported by the Foundation.

The Foundation awarded 24 scholarships to the 2024 NFDA international Convention & Expo. The scholarship recipients celebrate with the Foundation team.

2024 NFDA International Convention & Expo Scholarship Recipients:

Tiffany Aguilar
Aguilar Funeral Services
Mt Vernon, TX

Anthony Brayboy
Wylie Funeral Homes, P.A.
Baltimore, MD

Eldrick Brown
Roberts Funeral Home
Birmingham, AL

Libby Brown
Johnson Brown Funeral Service
Norwood, OH

Desirae Delgado
Harrell Funeral Homes
Austin, TX

Peter Dilwith
Mililani Memorial Park & Mortuary
Pearl City, HI

Myiesha Fields
Mansfield Funeral Home & Cremations
Mansfield, TX

Dawn Gialet
Hainstocks Funeral Home & Crematorium-SCI Corporation International
Edmonton, AB

Brandon Griffin 

Bastrop Providence Funeral Home
Bastrop, TX

Shantelle Holts Joseph
Sid Roberts Funeral Home
Nacogdoches, TX

Peter Johnson
Jefferson Memorial Funeral Home, Cemetery and Crematory
Pittsburgh, PA

Vincent Johnson
Greene Funeral Home
Alexandria, VA

Stephen Kemp
Kemp Funeral Home & Cremation Services
Southfield, MI

Melina Maslanka
Osceola Memory Gardens
Kissimmee, FL

Janet McGee
University of Minnesota
Minneapolis, MN

Amy McMullen
DeBaun Funeral Home
Terre Haute, IN

Bethany Moscalink   

Paul G. Fink Funeral Home, Inc.
Connellsville, PA

Amber Perez
Heritage
Oak Creek, WI

Kelly Richmond
VanderLaan Funeral Home
Hudsonville, MI

Elysia Smith
Frank E. Campbell
New York, NY

Megan Smith
McFarland Funeral Chapel
Tryon, NC

Savannah Toews
University of Northeast Texas
Mt Pleasant, TX

Linda Thrasher
F.L. Sims Funeral Home
East Point, GA

Allison Voorhess
Wm. Sullivan and Son Funeral Directors
Royal Oak, MI

LINKS:

• Funeral Service Foundation – Board Leadership Page:
https://www.funeralservicefoundation.org/about/board-leadership/

• Funeral Service Foundation – Scholarship Recipients Page: https://www.funeralservicefoundation.org/scholarship-opportunities/our-scholarship-winners/

• Funeral Service Foundation – Executive Committee Photo: https://www.funeralservicefoundation.org/wp-content/uploads/2024/11/2024-25-Foundation-Executive-Committee.jpg?ver=1730902984

• Funeral Service Foundation – 2024-25 Trustees Photo: https://www.funeralservicefoundation.org/wp-content/uploads/2024/11/7.-2024-2025-Foundation-Board-of-Trustees-scaled.jpg

• 2024 Golf Classic – Driving Range Photo: https://www.funeralservicefoundation.org/wp-content/uploads/2024/11/2024-Golf-Classic-Driving-Range-scaled.jpg

• 2024 Golf Classic – John Faulk (SCI) Photo: https://www.funeralservicefoundation.org/wp-content/uploads/2024/11/2024-Golf-Classic-SCI-scaled.jpg

• 2024 Golf Classic – Chris Cruger (Foresight) Photo: https://www.funeralservicefoundation.org/wp-content/uploads/2024/11/2024-Golf-Classic-Foresight-scaled.jpg

• 2024 Golf Classic – Wilbert Photo: https://www.funeralservicefoundation.org/wp-content/uploads/2024/11/2024-Golf-Classic-Wilbert.jpg

• Donor Reception – Jake Johnson Photo: https://www.funeralservicefoundation.org/wp-content/uploads/2024/11/2024-Donor-Reception-Jake-Johnson.jpg

• Donor Reception – Bob Arrington Photo: https://www.funeralservicefoundation.org/wp-content/uploads/2024/11/2024-Donor-Reception-Auctioneer-Bob-Arrington.jpg

• Donor Reception – Paddle Raise Photo: https://www.funeralservicefoundation.org/wp-content/uploads/2024/11/2024-Donor-Reception-Paddle-Raise.jpg

• Donor Reception – LFDA Photo: https://www.funeralservicefoundation.org/wp-content/uploads/2024/11/LFDA-at-NFDA-Convention.jpg

• Donor Reception – FSI Photo: https://www.funeralservicefoundation.org/wp-content/uploads/2024/11/FSI-at-NFDA-Convention-scaled.jpeg

• 2024 NFDA International Convention & Expo Scholarship Recipients Photo: https://www.funeralservicefoundation.org/wp-content/uploads/2024/11/2024-NFDA-Convention-Scholars.jpg

About the Funeral Service Foundation – FuneralServiceFoundation.org

Since 1945, the Funeral Service Foundation has served as the philanthropic voice of the funeral profession and has identified as the charitable arm of the National Funeral Directors Association since 1997. Donors and volunteer leaders profession-wide support the Foundation in its mission of lifting up grieving communities by investing in people and programs that strengthen funeral service.

NGL is the Medallion Sponsor of 2024 NFDA International Convention & Expo

Madison, Wis. – National Guardian Life Insurance Company (NGL) is thrilled to be the exclusive Medallion Sponsor of the 2024 National Funeral Directors Association (NFDA) International Convention & Expo held on October 20-23 in New Orleans. The four-day convention has something for everyone with 30+ sessions, two keynotes, four preconvention seminars, plus many special events and activities. Click here for the full agenda.

Kicking off the convention on Monday, October 21 is keynote speaker, Amy Herman, author, lawyer and art historian. Sponsored by NGL, Ms. Herman will deliver a keynote on “The Art of Perception” where she will show how visual intelligence is relevant in the funeral profession. Ms. Herman will utilize artwork to enhance our observation skills, reveal hidden biases that may affect our interactions with families and cultivate strategies for effective and precise communication.

Following her keynote, Ms. Herman will be in NGL’s booth #1937 for “Books, Business and Beignets” signing books from 12 p.m. to 3 p.m. The first 200 people will receive a free book, complements of NGL.

On Tuesday, October 22, attendees who visit NGL’s booth from 12:30 p.m. 2:30 p.m. can connect with NGL’s success solutions while experiencing a New Orleans culinary tradition. Beignets – light, pillowy doughnuts dusted with powdered sugar – will be available.

Members from our Preneed Sales, Senior Leadership, Marketing and Operations Teams are looking forward to attending one of the funeral profession’s largest conferences.  

“We love this time of year because it gives us an opportunity to connect with our valued partners and have the chance to make new friends,” said Cameron Black, Senior Vice President Preneed Sales and Business Development at NGL.

“The NFDA Convention and Expo is such an exciting time of year. It is truly an event I look forward to every year and appreciate the relationships I have made along the way,” said Judy Olson, Vice President Sales and Business Development at NGL.

Connect with our team at booth #1937. Convention attendees who stop by our booth can enter to win a Sony Bluetooth headphone set.

In addition to attending the educational sessions and expo at the convention, you can find our team at the below NGL sponsored events:

Funeral Service Foundation Golf Classic

Teeing off the convention is the 24^th Annual Funeral Service Foundation Golf Classic on Sunday, October 20. Held at TPC Louisiana, golf classic attendees will network in a shotgun scramble style tournament.

Jennifer Kaset, Vice President Sales and Business Development at NGL, is on the Community Outreach Committee for the Funeral Service Foundation and will be volunteering at the golf outing on Sunday.

NGL is a Premier Sponsor of the Golf Classic and proud to support Funeral Service Foundation in its mission of investing in people and programs that strengthen funeral service and lift up grieving communities.

2024 ReConnect

Women in funeral service are invited to attend 2024 ReConnect on Sunday, October 20 at The Porch (outside Hall I at the Convention Center). This is a unique opportunity to reunite with (or meet for the first time) NFDA Professional Women’s Conference attendees and connect with a community that celebrates and supports women in funeral service.

“We are thrilled to host this premier event, offering a unique opportunity to reconnect with and meet like-minded women in funeral service who have become and will become lifelong friends,” noted Kaset. “NGL is proud to support this effort as the event sponsor and the NFDA Inspiration Award presenter. The 2024 Professional Women’s Conference sparked many important conversations about innovative solutions to current challenges in death care. Now in its third year, ReConnect serves as the perfect venue to continue those discussions and kick off your convention week with a fun, engaging start.”

Event highlights:

• Engage with fellow funeral professionals in a welcoming environment.
• Enjoy fun games, fabulous prizes and a special gift.
• Discover where/when the 2025 Professional Women’s Conference will be.
• Meet 2024 Inspiration Award winner Leili McMurrough.

“I am looking forward to spending time with friends and colleagues who share the same passion for this profession. It’s fun to share in these experiences while supporting one another through the journey,” said Jessi Booker, Regional Vice President, Sales at NGL

Leili McMurrough is President and Program Director for Worsham College of Mortuary Science, serves as Chair of the American Board of Funeral Service Education, is a licensed funeral director and embalmer, as well as a licensed attorney.

“As a fellow woman in funeral service, I am thrilled to see Leili McMurrough recognized for her outstanding contributions,” said Kaset. “Her commitment to innovation and quality education, and dedication to student success are evident in all she does. She is a role model for funeral professionals everywhere.”

NGL is proud to sponsor the 2024 NFDA Inspiration Award. We are honored to celebrate and recognize all of the inspiring women who are making a difference in the funeral profession.

NGL is also proud to sponsor the NFDA 2024 New Orleans PWC ReConnect.

All Star Recognition Ceremony

Held on Monday, October 21, the All Star Recognition Ceremony recognizes the outstanding achievements in the funeral service profession. Kaset will be introducing Leili McMurrough, the 2024 NFDA Inspiration Award Recipient.

This award recognizes a female who has made noteworthy professional contributions to the funeral service or related field. 

About NGL

Established in 1909 National Guardian Life Insurance Company (NGL) is an insurance company headquartered in Madison, Wis. Licensed to do business in 49 states and the District of Columbia, NGL markets preneed and individual life and annuities, as well as group markets products. Information about NGL can be found at www.nglic.com; Facebook: Facebook.com/NGLIC and LinkedIn: https://www.linkedin.com/company/national-guardian-life-insurance-company.

National Guardian Life Insurance Company is not affiliated with The Guardian Life Insurance Company of America a/k/a The Guardian or Guardian Life.