Personalization Made Simple: Eulogize Brings Fresh Tools to Funeral Homes

As families’ expectations evolve, personalization is no longer an “extra” in funeral service—it’s the standard. But while most deathcare professionals recognize the value of creating meaningful, individualized tributes, the barrier has often been the perception that personalization is time-consuming, complicated, or simply out of reach for a busy funeral home.

That’s exactly the challenge Eulogize Memorials aims to solve. Ahead of an expanded presence at the NFDA International Convention & Expo in Chicago this October, Nick Kelly, Eulogize Co-Founder and Head of Product & Partnerships, is showcasing how easy it can be for funeral directors to deliver tributes that go beyond overused templates and truly reflect the lives being celebrated.

Moving beyond templates

For Kelly, the focus is simple: “Avoid the cookie cutter.” Funeral homes, he explains, don’t need to rely on generic designs or one-size-fits-all options. Instead, with just a few extra moments of conversation with families—learning about hobbies, family traditions, or favorite places—directors can build tributes that feel unique without adding significant work.

“It shouldn’t be a fear,” Kelly says. “It shouldn’t sound like a huge amount of work. It’s not. And it can have a huge impact.”

Eulogize’s platform is designed to serve as a launch pad for creativity. Rather than overwhelming you with endless preloaded themes (what Kelly calls “the Netflix effect”), the system offers a streamlined set of strong starting points. From there, directors can easily adjust colors, images, layouts, and filters—making each piece stunningly bespoke.

The goal isn’t to force you to become a designer, but to give you accessible tools that help capture a family’s story in a way that looks polished, professional, and deeply personal.

Keepsakes that last

Another exciting innovation Eulogize is introducing this fall is its partnership with MILK Books, an international leader in premium, museum-grade photo albums. Long known for their work in luxury weddings and fashion, MILK Books bring craftsmanship and quality to the memorial space.

Families who upload dozens or even hundreds of photos often struggle to narrow them down for a slideshow. With Eulogize’s integration, those “extra” images can be transformed into a high-quality photo book. Families can generate a layout with a single click—or spend more time customizing the design.

Unlike traditional memorial products that may be tucked away in a drawer, these albums are meant to live on the coffee table, revisited for years to come. They also give funeral homes a new way to connect with families long after the service, offering keepsakes for anniversaries, birthdays, or holidays.

“This isn’t something that’s going to be stashed and thrown away,” Kelly explains. “It’s something that’s going to live out on their table.”

For directors, the benefit is twofold: families gain a meaningful remembrance, while funeral homes strengthen relationships and open the door to new revenue opportunities.

Easy for families, easy for your team

Perhaps one of the strongest appeals of the Eulogize platform is its ease of use. While many design tools require hours of training or a single “creative” staff member, Eulogize is built for busy funeral homes where anyone on the team can step in.

“It doesn’t really matter who’s around,” Kelly notes. “Every staff member can have a login. You’ve always got that control and ability to offer that service consistently throughout the year, regardless of staffing issues.”

The platform is intentionally simple: intuitive enough to learn in an hour, yet robust enough to produce professional-quality results. That makes personalization accessible even when time is short or families provide limited input.

Personalization as storytelling

At the heart of Eulogize’s philosophy is the belief that personalization is really about storytelling. It’s not just about adding a golf motif because someone loved the game. It’s about capturing the memory of a grandfather playing golf with his grandson, or weaving in school colors from a beloved alma mater.

Small touches like these transform memorial products into meaningful reflections of life. They also elevate a funeral home’s reputation in the community, showing families that “extra time and effort” went into every detail.

“By spending just a little more time, you can apply those details in a way that makes each service unique,” Kelly says.

Looking Ahead

Eulogize continues to expand its offerings, from subtle creative features like filters and layouts, to more innovative tools to save funeral directors time without sacrificing quality. But at its core, the company’s mission remains the same: helping funeral homes provide personalization that is easy, meaningful, and scalable. 

As funeral service moves further into an era of choice, customization, and storytelling, Eulogize offers a reminder that personalization doesn’t have to be complicated. With the right tools, deathcare professionals can deliver unique, beautiful tributes—while saving time, building stronger connections, and setting your businesses apart.

Be sure to stop by Booth 727 at the NFDA Expo in Chicago this month to meet Nick Kelly and see for yourself what Eulogize can do for you, your team, and the families you serve!

Eulogize Memorials Can Enhance Both Family Healing and Your Direct Cremation Revenue

More and more families are choosing direct cremation for a variety of reasons, but simplicity, affordability, and flexibility certainly top the list. It’s estimated that about 40% of U.S. families opted for a simple and straightforward direct cremation with no memorial service in 2024. But because this disposition option bypasses traditional rituals, families can sometimes feel emotionally unanchored or as if something is missing in the grieving process. Creating a memorial or tribute, even weeks or months later, can offer meaningful benefits to families choosing direct cremation. By offering these families access to Eulogize’s innovative and easy-to-use self-service platform, your funeral home can help families to grieve on their own terms, while at the same time enhancing your direct cremation revenue.

A win-win for families and providers

Pairing Eulogize’s self-service tribute creation option with direct cremation services is a strategy that’s already being proven successful by direct cremation providers across the country, says Eulogize co-founder Nick Kelly. 

“Our direct cremation partners wanted to have a way of offering a tribute and memorialization process to families,” Kelly shared in a recent interview with DISRUPT Media’s Ryan Thogmartin. “Offering families a single email link to create keepsakes like video books or photo albums can make quite a difference in post-cremation revenue.” 

The Eulogize platform was designed to enable people with any level of technical or creative expertise to produce beautiful, high-quality results. Users can start with professionally designed templates and choose from a growing number of personalization and product options from stunning slideshows to lovely leather-bound video books.

“These are beautiful meaningful pieces — not the kind of stuff that will be thrown away,” Kelly adds. “They’re personalized and unique to each family, and they help to tell their story and continue that memory.”

Grief and healing have no timetable

Direct cremation doesn’t mean skipping grief, and it doesn’t have to mean skipping tribute. By decoupling the cremation from the memorial, families gain time, space, and creative freedom to honor their loved one in a way that feels right to them. In fact, grief experts have reached out to the Eulogize team to discuss the incredibly beneficial cathartic effects of families working together to memorialize a loved one.

Whether tribute creation happens immediately after a loss or continues for months, the therapeutic benefits are undeniable. When you give your direct cremation families self-service access to the Eulogize platform, you also give them: 

• Space for intentional grief and reflection, making room for emotions that might otherwise be overlooked when there’s no service;
• Opportunities reconnect with loved ones who may have missed the chance to say goodbye and share their stories;
• A way to shift focus from a person’s death to the value of their life by honoring their personality, values, and achievements;
• Freedom to design an authentic and comforting memorial to suit their loved one’s unique character or passions without the pressure or timeline of a traditional service;
• A ritual that marks an emotional transition and closure — something they may miss with direct cremation;
• Tangible digital and physical pieces that keep a loved one’s memory alive and supports long-term remembrance they can return to over time; and, perhaps most importantly, 
• A catalyst for healthy mourning that gives people permission to feel, remember, and speak openly about their loss.

“The process of going through those photos can be a beautiful moment,” Kelly says. “Families can look back on someone’s life and find the anecdotes and the quotes and things to include in the tributes. Without a platform like Eulogize, this could be a huge task, but we can make that process easy and simple so they can focus on telling their loved one’s story.”

Personalize what you provide

The limitations of direct cremation often leave deathcare professionals little opportunity to do what you do best — provide professional care and personalized service. The Eulogize platform allows you to extend the scope of your support well beyond disposition. Even though you’re giving families access to the Eulogize portal to work at their own pace, the Eulogize team and your own staff will be available to answer questions and provide oversight on their projects. If you prefer for your team to be more involved in the creation process, you can always turn off some of the self-service features.

“You personalize how you work with people,” Kelly says. “I believe that Eulogize is offering you another way to personalize your level of service, not just in a creative sense, but in an engagement and interaction sense.”

Best of all, because Eulogize can be hosted through your funeral home’s digital assets, anyone collaborating in the tribute creation process or viewing the finished product will be visiting your website and driving highly valuable traffic numbers and providing ongoing lead generation opportunities. 

It’s easy to add access to the Eulogize platform to both your direct cremation packages and your traditional deathcare services. To learn more about Eulogize, book a complimentary demo with the team or reach out via the Eulogize website. 

Going to CANA’s 107th Cremation Innovation Convention next week? Add Booth 49 to your agenda and stop by for a one-on-one chat with Nick Kelly and a Eulogize demo!

Australian Video and Stationery Platform Eulogize Commits to Long-Term U.S. Vision

Sydney, NSW – The founders of Eulogize Memorials, an all-in-one cloud-based platform that helps funeral teams and families create one-of-a-kind, personalized print and digital tributes with ease, have committed to a long-term vision of innovation and implementation in the U.S. after an incredibly successful 2024 launch and convention run.

Following an immensely successful initial launch of a direct-to-family platform in the Australian market in 2019, Eulogize co-founders Ben Sutton and Nick Kelly worked alongside several funeral directors to create a professional version of the platform to meet the specific needs of funeral service providers. 

They introduced Eulogize to the U.S. deathcare community in April 2024 at the International Cemetery, Cremation, and Funeral Association (ICCFA) Convention & Expo in Tampa, Florida.

“There is a lot of overlap between the U.S. and Australia, but it is always a risk taking your business to a new country. We decided to come over for one convention first and see what the local reaction was,” explains Eulogize co-founder Ben Sutton. “It was better than we could have hoped for.”

The overwhelming success at this event encouraged Kelly and Sutton to commit to sharing Eulogize with as many U.S. deathcare professionals as possible by participating in the Cremation Association of North America (CANA) Convention in Chicago, the New Jersey Funeral Directors Association (NJFDA) Convention in Atlantic City, and the National Funeral Directors Association (NFDA) International Convention & Expo in New Orleans. 

In just over 10 months, this targeted focus has resulted in Eulogize securing active professional users in 13 states, including traditional funeral homes, direct cremation businesses, and even memorial parks. Additionally, Eulogize is now fully integrated with three leading deathcare case management platforms, with more partnerships and integrations in the pipeline.

“It’s our ability to customize Eulogize to suit each business’s needs that appears to be really connecting with American funeral professionals,” Kelly explains. “Some people are looking for a self-service option; others want a more integrated video solution or modern print platform that doesn’t require storing expensive paper inventories; we can offer a tailored solution for everyone”.  

Deathcare professionals will have the opportunity to meet Kelly and Sutton and get a first-hand look at the game-changing Eulogize platform at the Oklahoma Funeral Directors Association state conference in Norman on April 6-8, in Las Vegas at the ICCFA Experience on May 1-3 and at the Kansas, Missouri and Nebraska Tri-State Expo in Kansas City May 4-7. 

About Eulogize Memorials

Eulogize Memorials is an all-in-one, cloud-based platform that simplifies stationery and video tribute creation for funeral professionals. With a focus on quality and personalization, Eulogize has a suite of unique features, including the option for families to engage in the online creation of their loved ones’ memorials. Eulogize is a game-changing, time-saving, revenue-producing solution for the deathcare community.

Media Contact: Nick Kelly
Nick@eulogizememorials.com

Can Your Funeral Stationery Platform Do This? Eulogize Just Made Personalization Even Easier. 

If you’ve seen the Eulogize stationery and video platform in action, you might think the guys behind it would be well pleased with their product. After all, it’s been less than a year since Australian co-founders Ben Sutton & Nick Kelly introduced Eulogize Memorials to the United States, and already, deathcare professionals in 13 states have used it to engage families and create stunning, personalized memorials. Despite this success, however, Kelly and Sutton won’t be satisfied until they’ve reached one goal.

“We’re constantly working to make the platform so intuitive that it’s almost impossible to make something look bad, the goal is to help anyone, no matter their tech experience, end up with something they’re proud to share ”says Kelly.  “This is still the North Star and the rule we apply to all new features, products, and options.”

Easier Than Ever

While this commitment to continuous improvement is impressive, you have to wonder what else the Eulogize team could possibly do to make their intuitive platform even easier to use. Well, if “hold my beer” means the same thing in Australia as it does here in the U.S., imagine Kelly and Sutton saying that as you read this partial list of recent Eulogize updates:

• Multiple AI-powered image editing tools, including instant photo enhancing and background removal,
• The ability to embed Eulogize tributes into any online obituary or funeral home website as a digital flipbook, with optional integration of a button leading to your sympathy store,
• Printing & Delivery available nationally on a range of premium paper options, and
• More and more optimization & customization features being implemented on a regular basis.

“Because Eulogize only does online tribute creation, 100% of our focus and improvements go towards making that experience better for our users” explains Sutton. “We have a long list of new features we can’t wait to keep rolling out”.

These enhancements complement the impressive features that set apart Eulogize from its competitors from the get-go, including:

You CAN do this

It’s highly likely that most deathcare professionals don’t hold degrees in graphic design or computer programming. Luckily, you don’t need either of these skills to create truly beautiful funeral programs, bookmarks, service cards, thank-you cards, and tribute videos in a matter of minutes. In fact, the idea to create a more approachable, easy-to-use memorial platform came to Ben Sutton after his mom struggled with the process of creating tributes for his grandmother’s funeral service.

“We always joke that we beta-test every new product with our moms,” Sutton told Connecting Directors last year, “but it’s really not a joke. If they can’t use it the first time, we rebuild it.”

Eulogize is now fully integrated within three leading case management platforms, and the team is working to launch several new integrations throughout 2025. In addition to shaving time off of the design process, these integrations also reduce the potential for errors in the final product.

Personalize your platform

Getting started with the all-in-one Eulogize platform is risk free, with no setup fees and a highly personalized onboarding experience. You and your team can decide which features and themes you’d like to use in addition to the level of collaboration and access you’d like to offer the families you serve.

While a picture is worth a thousand words, seeing Eulogize in action is worth a million. Nick Kelly and Ben Sutton are taking their show on the road this year to share the platform with as many funeral professionals as possible. You’ll find them at the Oklahoma Funeral Directors Association state conference in Norman on April 6-8, in Las Vegas at the ICCFA Experience on May 1-3 and at the Kansas, Missouri and Nebraska Tri-State Expo in Kansas City May 4-7. 

And of course, one of the easiest ways to learn more about Eulogize is to book a complimentary demo with the team or reach out via the Eulogize website.

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Introducing Eulogize: The Simplest All-In-One Solution for Videos, Booklets, and More in Minutes

As more and more families expect highly personalized celebrations of life from deathcare providers, you and your team will spend more hours creating tailored memorial products like tribute videos, memorial folders, and other keepsakes. Unless, that is, you use Eulogize, an incredibly simple suite of creative tools that helps deathcare professionals produce unique and stunning tribute materials in minutes, not hours — and, perhaps most importantly, allows families to create their own incredible memorials with their Family self-service functionality. It also offers funeral homes the opportunity for infinite personalization, with features and freedoms that will garner endless compliments — and referrals.

Meet Eulogize

Eulogize is an all-in-one cloud-based platform that helps funeral teams create one-of-a-kind, personalized tributes with ease. Their current product suite can create tribute videos, TV welcome screens, memorial cards, funeral service folders, bookmarks, and thank-you notes, with more products launching regularly. Eulogize is truly user-friendly and doesn’t require funeral home staff to have any design expertise. “We are not a case management tool, a CRM or website provider,” explains Nick Kelly, Head of Product & Partnerships at Eulogize, “we don’t require anyone to change their existing systems; Eulogize works alongside your current platforms to both speed up and simplify the creation of beautiful tributes.”

After his mom struggled with the tribute creation process for his grandmother’s funeral service — choosing between restrictive and expensive in-house solutions or the daunting choice of creating it himself, co-founder Ben Sutton was inspired to build Eulogize Memorials in 2019.

So easy your mom could do it

Sutton knew there had to be a better, easier way for families to produce professional, personalized tributes for loved ones. Leveraging his years of experience with creative & digital technology, Sutton created Eulogize Memorials, initially launching the product to consumers. The product was an instant success because it was easy to use with no training and allowed for seamless collaboration among multiple family members and friends.

“We built this specifically for funerals from the beginning,” explains Sutton. “We’ve removed anything unnecessary, which allows us to create a far more streamlined and efficient platform and process.”

Creating a tribute with Eulogize is simple and doesn’t require dedicated devices, downloads or even any design experience. It’s also designed to be virtually error-proof, dynamically adjusting to whatever information the user enters. Text boxes automatically expand so everything fits and formats, warnings pop up when designs veer outside print margins, and video timelines automatically adapt to any number of slides or songs. Eulogize offers a theme-based workflow, with new themes added every month. This means the same design you use for a service folder easily translates to the slide show or memorial cards.

“It’s not just easy to make something good,” Sutton says, “but it’s really hard to make something bad. We always joke that we beta-test every new product with our moms, but it’s really not a joke. If they can’t use it the first time, we rebuild it.”

It didn’t take long for deathcare professionals to show interest in Eulogize. Kelly joined the team to create a version of the platform that would meet the specific needs of funeral home teams while keeping the simplicity that initial consumers loved. They roadtested the product by working alongside deathcare professionals in there home continent of Australia.

The result is a modern tribute creation platform that gives full control to funeral professionals and saves teams hours each week. With Eulogize, tributes are so quick and simple to create that you can create mock-ups with the family in the arrangement room faster than they can select a casket or flowers. The platform easily integrates with other deathcare technology. Information about the decedent and services flows into the program, saving time while drastically minimizing the potential for errors. The videos and digital versions of the stationery can then be hosted on the funeral home’s website or obits.

Only the features you need

Eulogize’s mission has always been to make lives easier, and that is demonstrated right through their business model.

“It’s not just the tributes you can personalize, it’s the whole platform,” Kelly explains. “You tell us what products you want to offer, what themes are available, what access the family should have, and even how and where or if you want to print.”

The team describes their platform as modular, where each funeral home can select which parts of the platform they wish to use to serve their communities best. “Some clients are only looking for a new video solution; others really like their video product but want something more modern for stationery. That’s great; we can create a unique platform for each funeral home with the features they need. The same goes for themes and backgrounds. We like working with each new client to create bespoke designs that will really connect with their communities”.

Within weeks of launching the professional version of Eulogize, the team started fielding inquiries from US-based funeral homes asking if the product could be used internationally. It posed a question for the young Eulogize team: focus on their own backyard or chase the much larger prize of the US market. “It was a big decision,” says Sutton. The risk was not just timezones and relocating but adapting the product to fit a new audience. “We decided to come over for one convention first and see what the local reaction was. It was better than we could have hoped for” Sutton finishes with a grin.

Sutton and Kelly introduced Eulogize to the U.S. in April at the 2024 International Cemetery, Cremation and Funeral Association Convention & Expo in Tampa. It only took one day at the convention for the team to realize they had made the right decision, immediately committing to the US expansion, booking in stands at CANA in Chicago, the NJFDA convention in Atlantic City, and the recent NFDA expo in New Orleans. “ICCFA was meant to be a soft launch, but the immediate reaction was so great that we knew we needed to immediately focus on bringing the product to the US” Kelly explains.

Connecting Directors’ Ryan Thogmartin was quick to recognize the potential of the platform and its usefulness right out of the box. Thogmartin introduced Eulogize with an interview with Sutton this spring.

Are family self-service tributes the future?

Recognizing the time limitations of deathcare professionals and the evolving consumer market, Sutton and Kelly created Eulogize to be a one-stop-shop solution that minimizes input but still produces the creative, individualized results that families expect.

“No one wants to say, ‘I want to put less time into a family’s memorials;’ that sounds awful,” Sutton says. “But we created a way for you to be incredibly efficient with your time and provide that absolute top level of personalization simultaneously. Our key thing is to make it more personal, make it more meaningful, but don’t make it take more time, and remove those stress points.”

One time-saving Eulogize feature is the ability for funeral directors to collaborate with families to create tributes if this is an option you’d like to offer.

“This has been one of the most popular features with funeral directors,” Kelly explains. “Giving families direct access cuts out a huge amount of back and forth, getting details, names or photo orders right and because the platform was originally designed direct to consumer, we know that it’s super easy for first-time users. Funeral homes that have lost large amounts of revenue due to the still rising rates of direct cremation have particularly liked this one, as they can’t justify a team member spending hours creating a video or program for these lower-cost options. Eulogize lets the funeral home sell access to our editor or include it in a package. This also means the funeral home can still benefit from the ability to host our videos on their obits or even sell custom branded photo albums and video books, which we can supply.”

In addition to eliminating email attachments, drop boxes, disks, and drives, using Eulogize offers families a truly indescribable and irreplaceable bonus: emotional relief.

“Grief experts have talked to us about the incredibly beneficial cathartic effect of the family spending time to go through these photos and tell stories to each other.”

Customize your Eulogize partnership today

Getting started on the Eulogize platform is simple and doesn’t incur any start-up costs. At this time, users can create six products through the Eulogize platform: tribute videos, TV welcome screens, memorial cards, order of service booklets, bookmarks, and thank-you notes. However, new and exciting print and video additions to this line-up are in the works that will create even more revenue-producing opportunities for deathcare providers. Sutton, Kelly and their team are always open to suggestions for enhancements or new options.

“Eulogize lets funeral businesses offer the unique personalization of an in-house graphic designer with the click of a single button,” Sutton adds. “The United States is such a huge place, and in a certain area, someone may say, ‘Hey, we do things a bit differently here.’ Those are the conversations we’re having, and we’re saying, ‘Fantastic! Tell us about what it is that you’d like for our technology to do for your families.”

Sutton and Kelly explain that partnering with Eulogize doesn’t require subscriptions, contracts, or commitments. “Plans are customized, with one base rate for printed suite projects and one for video suite projects but it’s only billed on generation. So if you start creating a tribute with a family and they decide not to go ahead, we don’t charge you”. This flexibility has helped with the platform’s rapidly growing popularity with clients big and small. “We have celebrant clients who may not make a tribute for a month because either it’s not their only job or the funeral home has taken care of it, but we are there when they need us.”

Like the tribute products you will create with the Eulogize platform, your partnership with Eulogize will be personalized based on your needs and wants.

“You tell us what your families are looking for, and what your business is looking for, and we’ll create a custom version of our product — a package for you that’s going to work best for your families, that’s going to fit seamlessly into your staff and their current workflows. It’s not going to be disruptive. You’ll be able to turn it on and use it pretty much the next day, and it’s going to run and give you the best opportunity and best chance to serve both your families and your business as we move through 2024 and beyond.”

Reach out to Ben Sutton, Nick Kelly, and the Eulogize team today for a zero-obligation demo via email partnerships@eulogizememorials.com or call 1-800-947-9064. You can also complete a contact form online at https://eulogizememorials.com/funeral-professionals.