Rollings Funeral Service Embarks on a New Era of Growth and Expanded Leadership 

Peachtree City, GA — Greg Rollings, the founder of Rollings Funeral Service (RFS), recently revealed an exciting new direction for the company’s growth strategy. In the announcement, Rollings highlighted the incredible opportunities within the funeral service industry and the strategic steps needed to attain them. He explained that RFS required two essential elements to fully embrace these prospects: an expansion of its operational team and increased access to capital for growth. With great enthusiasm, he shared that the company has successfully achieved both of these objectives.

In late 2023, RFS appointed Bob Page, a respected figure with a three-decade legacy in the funeral service industry, as Chief Operating Officer. Rollings expressed his deep honor and enthusiasm for Page’s appointment, citing their longstanding relationship and impressive track record.

“I first met Bob 30 years ago and have watched and admired his accomplishments throughout the industry,” stated Rollings. “I feel terrific knowing that our businesses will have his operational leadership at the helm.”

Then, in January 2024, RFS strengthened its financial foundation with a significant infusion of equity by Vineyard Capital Partners, a financial partner of RFS since the beginning. This additional capital positions the company for ongoing growth and success in a constantly evolving industry, ensuring RFS can continue to provide excellent service to the families it serves. It also allows Rollings to have a pathway to retirement while securing the long-term mission of RFS, which has been at the core of the company since the beginning – private ownership.

This strategic transition represents a significant milestone for RFS, a company that Rollings and his wife, Debbie, established 22 years ago. Over the years, it has grown into one of the nation’s most respected private funeral home operators, currently serving over 12,000 families each year.

With these strategic changes, Rollings will step into the role of Chairman of the Board for RFS. Although he will no longer handle day-to-day operations, he will remain actively involved in shaping the company’s strategic direction and will provide guidance to Page. As the largest individual owner of RFS, Rollings’s dedication to the company’s mission remains unwavering.

In addition, Rollings will continue to work with the acquisition team to grow the company. RFS has always had a mission to help funeral home owners sell and still remain privately owned; this concept has been fundamental to RFS since 2002 and will continue.

In a heartfelt expression of gratitude, Rollings acknowledged the hard work, dedication, and commitment of every RFS team member. He expressed his complete confidence in the team’s ability to continue the company’s mission and thrive, underscoring his unwavering support for their shared objectives.

With these strategic changes and added operational leadership, the future looks promising for RFS. As the company’s locations continue to provide exceptional service, they remain well-positioned for even greater operational achievements and an accelerated acquisition strategy.

About Rollings Funeral Service

Rollings Funeral Service was founded by Greg and Debbie Rollings over two decades ago and is one of the nation’s most respected private funeral home owners. The company continues to actively expand through acquisition.