Recently I came across this article from the website of 24/7 Wall Street about “Eco-friendly” funerals.  The article appears to be a public relations article on the website intended for readers to look at investment opportunities in the Death Care field.

What caught my eye, however, was a sub-title in the article that read “The green funeral market is gaining traction. . .“.  Under that highlight this is what the article said:

“According to Virtue Market Research, the green funeral service market is expected to have a compound annual growth rate (CAGR) of around 11.6%. That’s some pretty respectable growth, to say the least. But I don’t expect the growth in green burials to peak anytime over the next two decades. Arguably, an inflection point could be hit at some point down the road, as calls for ESG-friendlier products and services grow louder while various firms become more willing to innovate.”

Amy Cunningham
Fitting Tribute Funerals

After I read that statement I phoned Amy Cunningham, a friend of mine, owner of Fitting Tribute Funeral Services, and known as the “Green Burial” expert of New York City.  During a short discussion with her she concurred that there is an increasing amount of discussion and questions from her consumers about “Green Burial” and other sustainable options for memorialization.  She also commented that she is getting a growing amount of phone calls from other funeral directors asking her advice on how to service “Green Burial” clients.

Ms. Cunningham made note that New York City is an unique location for Green Burials.  Cemetery space is somewhat at a premium and is very expensive.  She commented that many of her client families will choose interment in upstate New York although there is a cemetery in metropolitan Westchester County that has been very aggressive in courting the Green Burial clientele.  That cemetery is Sleepy Hollow Cemetery and you can learn more about them here.

Funeral Director Daily take:  It won’t happen overnight and I don’t think Green Burials will overtake traditional casketed/vault burials in cemeteries for two decades or more — if ever.  And, I don’t believe that the Green Burial movement will cut into the human disposition numbers of cremation, and alkaline hydrolysis at all.  However, I think it is fair to say that there will be an increasing number of Green Burials going forward.  I expect the growth to be a long steady climb — much like the cremation growth chart over the past 50 years.

I also think that there will be an increasing number of what many believe are sustainable choices in Death Care – alkaline hydrolysis and natural organic reduction (NOR) – going forward.  It will be interesting to find out what the actual percentages of each will be twenty years from now.  However, if we follow the concept of “Mention to Trend to Custom” it appears that the numbers of each of the sustainable methods will grow.

Much like improved technology by funeral homes is a growing desired feature of funeral homes by consumers, I also believe that “optionality” will be a growing factor in the choice of a funeral home in the future.  i.e the ability to offer all of these “options” to consumers will be a plus to your business and, on the flip-side, if you don’t offer some of these human disposition options, you may risk losing some clientele.

Here are some of the Death Care businesses that I am aware of who, in my opinion, are doing a very good job of offering this “optionality” already:

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“A servant’s attitude guided by Christ leads to a significant life”

Woodland Cemetery Partners with Doric Products to Add Custom Columbaria

New Units Blend Seamlessly with Historic Landscape

DAYTON, OH – Doric Products, Inc., a trusted leader in funeral, cemetery and memorial products, has completed its first custom columbarium installation at Woodland Cemetery and Arboretum—one of America’s oldest and most historic rural garden cemeteries.

Founded in 1841, Woodland serves as a cultural, botanical, and educational landmark in the heart of Dayton, Ohio. Its Romanesque gateway, chapel, and administrative office are listed on the National Register of Historic Places, and the 200-acre arboretum features over 3,000 trees.

“We are honored to have been selected by Woodland for this project,” said Derek Maher, Business Development Manager for Doric Products, Inc., who led the initiative. “To contribute to a site of such historic and cultural significance is both a privilege and a responsibility we take seriously.”

The custom-designed columbaria were constructed at Doric’s facility in Corbin, Kentucky, under the supervision of experienced artisans to ensure the highest standards of craftsmanship. The final units reflect both modern functionality and a timeless aesthetic that complements Woodland’s historic setting.

Sean J. O’Regan, President and CEO of Woodland Cemetery and Arboretum, praised the collaboration. “From planning to installation, Doric’s team demonstrated exceptional attention to detail and an understanding of our goals for both historic preservation and contemporary development,” O’Regan said. “They were responsive, flexible, and committed to delivering a product that exceeded our expectations in design and quality.”

Maher, with more than two decades of experience in columbarium design, construction, and cemetery operations, ensured that every aspect of the project aligned with Woodland’s standards.

“Doric’s professionalism and ability to coordinate with our staff, contractors, and landscape architects made them an ideal partner,” O’Regan added. “We look forward to future collaborations and would confidently recommend their services to others in the industry.”

Jim Wiens, President of Doric Products, Inc., noted the broader significance of the installation. “Our columbarium line is designed with today’s families in mind—balancing tradition with the needs of contemporary memorialization,” he said. “Using premium materials and skilled craftsmanship, we aim to create spaces that will be valued for generations.”

For more information, contact Doric Products, Inc. at (888) 553-6742 and ask for Derek Maher.

About Doric:  Doric Products, Inc. is a leading manufacturer of burial vaults, cremation vaults, and memorialization products.  Distributed by highly trained professionals throughout the United States and Canada, Doric remains committed to creating beautiful final resting places for families and their loved ones.

#  #  #Cemetery Photo Caption:  Crafted with superior materials and time-tested craftsmanship, Doric columbaria’s durable construction and elegant design reflect a commitment to quality that aligns with Woodland Cemetery and Arboretum’s long-standing tradition of care, ensuring these columbaria will remain a meaningful and lasting presence for families and future generations alike.

PETA Offers a Custom Titan Casket — and Its President’s Mortal Remains — To Promote Veganism

Although this pun-filled news release appeared on October 29 — just in time for Halloween — it’s not a spooky prank:  PETA, or People for the Ethical Treatment of Animals, has offered to place a vegan-themed casket in the National Museum of Funeral History in Houston. It’s just the latest in a series of PETA promotions that tie an early death to a non-vegan diet, which ultimately supports one of the organization’s end goals: to prevent animals from becoming or producing food. It’s also a message that PETA’s current president has pledged to send post-mortem in the most PETA way possible.

An offer they can’t refuse?

“In time for Halloween, PETA sent a letter today to the National Museum of Funeral History with a deadly serious offer,” the release, which is found on PETA’s website, reads. “The group will provide a full-size casket for animal rights–oriented loved ones bearing the message ‘Life Is Short—Don’t Wait to Go Vegan’ to display in the museum’s collection as well as a vegan food giveaway to promote the new installation if the funerary facility agrees to let those who wish to continue their activism from beyond the grave do so.”

PETA adds that their goal for this unexpected offer is to “help educate the living about the animals who are tormented and killed every day for human use and remind everyone about the reapercussions of eating cholesterol-laden meat, eggs, and dairy, which increase the risk of suffering from heart disease, strokes, obesity, and numerous other potentially fatal ailments and conditions.”

Unending advocacy

The idea for a death-themed campaign, complete with a custom coffin, came about organically, according to PETA president Ingrid Newkirk, who was participating in discussions with the organization’s fervent supporters.

“In talking to some of our members, this recurring theme keeps coming up,” Newkirk explained to Connecting Directors. “What happens when I die? That’s the end of my advocacy for these animals. These wonderful animals will have one fewer voice to speak for them and to advocate. And somebody said, ‘Well, you know, you can get a message on a coffin that would be quite interesting.’”

Newkirk and her team have recognized the growing deathcare trend of uber-personalized products and services that truly pay homage to the deceased and their professions, hobbies, and other interests. A customized casket bearing the PETA logo and message can serve as one last reminder of the deceased’s passions and beliefs — and Newkirk hopes that it makes others ponder their own participation.

“Somebody could feel quite good about the fact that they’re going to choose a coffin, that when their loved ones come through to see them, they’ll see this message, or anybody who comes to this service will see this message,” Newkirk explains. “And so they could live on a little bit in their advocacy. People can live on through their bequests and are very proud to do that. They know that that’s one way and this is another way that they can make a statement.”

Team Titan

The organization’s selection of a Titan Casket to illustrate its mission isn’t surprising. In its short existence, Titan has become quite famous for its unexpected partnerships, as well as its seemingly-endless options for customization. 

Titan’s PETA casket collaboration was first introduced in 2022 with a press release appearing — you guessed it — just days before the Halloween, All Saints Day, and Dia de los Muertos holidays, alluding to the fact that a vegan lifestyle could delay one’s need for a casket of any kind. Today, Titan offers PETA supporters three options to customize its Orion model with “pro-animal” messages including “Life Is Short—Don’t Wait to Go Vegan” and “PETA Member for All Eternity.”

“Titan is a very reliable, good company,” Newkirk adds. “We looked at them and they seemed to be just the ticket. So we asked them if they would be game to sell one of these caskets on demand. And they said they would. We’re fond of it and we want to do something more with it as time goes on.”

Post-mortem activism

Throughout its 44-year history, PETA and its more than 9 million members have found some unusual, startling, and often controversial methods to educate others on their mission, and Newkirk’s final wishes, which she announced last year, may be one of the most drastic statements that could be made.

In June 2023, Newkirk announced that she had updated her will to “include a request for her flesh to be cooked, and for her body parts to be transformed into activist messages post-mortem.” Her will also includes having her skin “peeled off” to make leather goods, having one eye shipped to the National Institutes of Health “for funding experiments on animals” and for her foot be made into an umbrella stand “as is done for elephants.”

“It’s a real thing,” Newkirk shares. “I have an attorney. I have a pathologist. It came about because I was in a plane that almost crashed. And so the next day, you know, when I was sitting in a meeting, I thought, and this happens to people who’ve had that kind of experience, I thought ‘I shouldn’t be here.’ And then I started to think, ‘What is going to happen?’ And I thought, well, one good thing is I have excellent people in charge of departments, so that’s good.”

“And the second thing I thought was, this is the end of my activism, and my activism is so important to me,” she continues, “because I’ve been on dairy farms and in laboratories, and I’ve seen with my own eyes, I’ve been in slaughterhouses, I’ve seen with my own eyes what the animals go through. Activism to stop that is very important to me. And then I thought, ‘Well, what can I do?’ And I thought, ‘Well, I won’t need my body when I’ve gone, so why don’t I make a statement with it?” And I asked my mother, who was alive at the time. I said, ‘Do you mind if I do this?’ And she said, ‘No, dear, you do whatever you like.’ And so I got a pathologist, I got an attorney. I drew up a will and I thought, ‘What are the bad things that are happening and what are the good things that are happening? And how can I divide up the parts of my body to make those points through PETA when I’m gone?’ And that’s what happened.”

Coffin stickers

For those PETA supporters who aren’t yet ready to barbecue their deceased loved ones or purchase a themed casket, PETA’s online shop offers another option: casket stickers.

“As Halloween approaches, PETA is introducing customized coffin and urn stickers that let the dearly departed take their animal activism all the way to the grave,” reads the product description. “Sticking up for animal rights is a way of life—and now, it can also be a way of death. These witty and touching messages will inspire viewers to embrace a vegan lifestyle. They make great statement accessories for the actual dead or those feigning death with coffin paraphernalia this Halloween.”

Messages for these stickers include “I Told You I Wouldn’t Be Caught Dead in Wool,” “I Told You I Wouldn’t Be Caught Dead in Leather,” “Forever Fur-Free,” “Dead Meat Should Be Buried, Not Eaten,” and one that’s similar to the messages available in PETA’s Titan casket: “Give Life Your Best Shot: Go Vegan.”

“I do think that we always say vegans live a longer life because I think on average, it’s seven years more than anyone who eats meat and dairy,” Newkirk adds. “It’s just one of those sad or good facts, whichever way you take it. But maybe when you write about this, it will stick in some people’s minds that they need to do it.”

Newkirk hopes that the Connecting Directors audience will share these PETA personalization options with pre-planners or with families of anyone who was involved with PETA or animal activism while they were alive.

“It is true that when somebody goes, you are looking back and you’re thinking, did I do enough? Did I do it? Will I cherish their memory? Will I be able to get people to understand?” she says. “And what have you got? You’ve got a tribute wall at the funeral home and you try to say something. This, if you’re making funeral arrangements or something, would be a wonderful gift to the person because it’s what mattered to them.”