OneRoom Appoints Justin Whatley as Chief Revenue Officer

Funeral industry leader brings 15 years’ experience to strengthen OneRoom’s support for homes across the US
Houston, Texas, October 22 – OneRoom, the trusted funeral streaming provider, has appointed Justin Whatley as Chief Revenue Officer.

With more than 15 years in the profession and a family legacy in funeral service, Whatley brings deep industry knowledge and senior leadership to OneRoom’s work with funeral homes throughout North America.

“Justin knows the profession, and a lot of the people in it,” said Brady Cox, CEO of OneRoom. “He’s respected and understands what matters to funeral homes. As our platform continues to evolve, having someone of his calibre leading in the US gives us the senior focus and direct support our customers deserve.”

“OneRoom offered me the opportunity to give something truly valuable back to families,” said Whatley. “It allows people to attend remotely, but more importantly, it offers families the ability to go back and hear the poignant moments that reflect a loved one’s life well lived. That’s transformative.”

Based in Colorado, Whatley will lead OneRoom’s work with funeral homes across the United States and Canada He’ll focus on helping funeral homes reduce operational workload and provide families with a high-quality record of the service. With tools that work and leadership grounded in the profession, OneRoom is here to back funeral homes in doing their best work.

“COVID created this space, and for better or worse, it left some funeral homes unsure about how streaming fits,” Whatley added. “OneRoom has made it their mission to take the complexity out of it. I hope to show homes that this can be simple to offer, meaningful to families, and genuinely profitable. Profitability and serviceability do not have to be mutually exclusive.”

About OneRoom

OneRoom is a hands-free funeral streaming platform used by homes across North America, Australia, and New Zealand. With zero-effort setup, automated scheduling, and full guest support, it removes the burden of streaming from funeral staff – while opening up new opportunities to grow.

Frank Robertson joins NGL as Senior Vice President, Chief Financial Officer

Madison, Wis. (September 29, 2025) – National Guardian Life Insurance Company (NGL) is pleased to announce the addition of Frank Robertson as Senior Vice President, Chief Financial Officer. Robertson is an experienced financial executive who has led finance teams and successfully driven several large-scale transformational initiatives. He joins NGL with nearly 30 years of experience in insurance financial services.

Robertson will be responsible for overseeing all financial operations, including accounting, financial reporting and strategic planning. He will work directly with Joe Celentano, NGL President & CEO, along with the executive leadership team to drive NGL’s growth in selected markets and focus on long-term organizational success.

“We are excited to welcome Frank to our team,” shared Celentano. “He brings a wealth of experience in strategic financial planning, business transformation and leadership. Frank’s expertise aligns with NGL’s vision for the future. His financial and insurance knowledge will be instrumental in accelerating our growth and operational efficiencies.”

Prior to joining NGL, Robertson served in several financial functions and senior leadership roles at Global Atlantic Financial Group (formerly Goldman Sachs Reinsurance Group). During his tenure at Global Atlantic, Robertson drove the buildout of the controllership function, worked closely with all areas of the firm to drive strategic growth initiatives and was responsible for helping design and build the infrastructure and processes that enabled Global Atlantic to operate successfully as a stand-alone company.

“I’m honored to join a financially strong, century-old company with a legacy of serving its policyholders and partners,” said Robertson. “NGL’s values-driven culture, long-term stability and forward-looking approach to growth makes this an exciting opportunity. I am committed to working alongside a collaborative, talented team that contributes to NGL’s continued success, as well as driving sustainable long-term growth for our partners and policyholders.” 

Robertson earned a Bachelor of Science in Business Administration with a concentration in Accounting from Rowan University in Glassboro, N.J. He earned a Master of Business Administration, with a concentration in Finance from Boston College Carroll School of Management. Robertson is also a certified public accountant in the state of New Jersey.

Robertson currently resides in New Jersey. He is an active member in the community and proudly supports a variety of youth and humanitarian focused organizations. 

About NGL

Established in 1909 National Guardian Life Insurance Company (NGL) is an insurance company headquartered in Madison, Wis. Licensed to do business in 49 states and the District of Columbia, NGL markets preneed and individual life and annuities, as well as group markets products. Information about NGL can be found at www.nglic.com; Facebook: Facebook.com/NGLIC and LinkedIn: https://www.linkedin.com/company/national-guardian-life-insurance-company.

National Guardian Life Insurance Company is not affiliated with The Guardian Life Insurance Company of America a/k/a The Guardian or Guardian Life.