Better Place Forests (BPF) has been known for being a place where families can have meaningful “in-person” experiences with memorialization in the company forests.  Last week we learned of BPF’s acquisition of digital platform Butterfly which will now give the company the addition of “High Tech” digital memorials that can be accessed online globally.

You can learn more about that acquisition here.

Here’s what Adam Tibbs, CEO of Better Place Forests, said in his prepared statements in the recent press release, “We are excited to welcome Butterfly into the Better Place family. This acquisition allows us to bridge the natural and digital worlds, ensuring that memories can live on in the physical beauty of our forests and in the digital space where they can be preserved across generations”.

According to the press release issued on October 3, “The acquisition enables Better Place to expand its reach exponentially by offering families both a meaningful in-person experience in its forests and the ease of a digital memorial that can be accessed online globally. The combined offering strengthens Better Place’s position as a leader in end-of-life services, providing families a spectrum of solutions that acknowledge the need to blend traditional and digital memorial experiences.”

The Butterfly platform will be rebranded as Better Place Memories and be a technology tool where families can share stories, photos, and videos to celebrate and remember loved ones.

Better Place Forests was established in 2015 and, according to Crunchbase, has raised over $79 million in capital to further its business plans.  As of now they offer permanent memorialization in nine memorial forest locations.  You can see where they are located by going to their website here.

Tom Anderson
Funeral Director Daily

Funeral Director Daily:  Over four decades ago I read John Naisbitt’s book, Megatrends.  In that book he talked about the need that when living in a high tech world we would also need “High-Touch” experiences.  That’s the first thing I thought of when I read the news about the BPF/Butterly combination.

From my point of view, Better Place Forests and Butterfly are now in a position to offer the best of both to the memorialization consumer.  A client can get both the “High-Touch” experience of being with a loved one’s remains at a solemn Better Place Forest location while at the same time get the “High-Tech” advantage of being able to share memories via the electronic media.

In that regard you can see a strategy of the company that combines environmental stewardship with innovative technology.

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