Anthem Partners Announces Partnership with Chptr to Expand Digital Memorial Offerings

Frisco, TX – Anthem Partners, a premier operator of funeral homes and cemeteries across North America, has announced a new partnership with Chptr, a cutting-edge digital platform dedicated to honoring and celebrating lives through personalized storytelling. This collaboration will introduce Chptr’s suite of digital memorial tools—including custom video tributes, service listings, and digital death notices—across select Anthem locations, offering families new ways to share memories and preserve legacies online.

“We’re launching this exclusive partnership with a phased, market-by-market rollout,” said Chad Jackson, Executive VP of Operations at Anthem Partners. “Our initial focus will be on three strategic markets where we anticipate a strong reception from the families we serve. This initiative not only enhances our service offerings but also strengthens our brand presence in communities.”

Chptr’s platform empowers funeral professionals to deliver beautifully branded memorial videos and digital death notices that can be shared across social media and local news outlets. By blending storytelling, video, and community engagement, Chptr helps extend the reach of each service and brings people together in remembrance.  The platform also reduces the time and cost historically associated with obituary writing and slideshow creation.

“This partnership aligns perfectly with our mission to bring ease and comfort to families during difficult times,” Jackson added. “Chptr complements the digital transformation underway across our network, offering a meaningful and lasting way for families to honor their loved ones.”

In addition to enriching the memorial experience, Chptr provides funeral homes with new revenue opportunities and innovative tools that go beyond traditional obituaries. Its integration of video and social connectivity offers a compassionate and comprehensive approach to memorialization.

Rehan Choudhry, Founder and CEO of Chptr, shared his enthusiasm for the collaboration: “With Tribute Spotlights, we are creating a monumental shift in how obituaries and death notices are shared with the world.  Very soon, funeral directors across Anthem’s portfolio can offer families a low- or no-cost death notice broadcast on their local news station—paired with a beautiful memorial video for the service and a feature on that station’s website.”

Every Tribute Spotlight is produced within 48 hours of the family’s first meeting with their funeral director and airs on local television for three consecutive days. These broadcasts give communities a consistent place to celebrate the lives of the people who have shaped them.  The platform eliminates the financial and emotional friction families once faced when trying to share the life of someone they loved.

“This partnership reflects Anthem’s deep commitment to serving families with compassion and innovation,” Choudhry added.  “Their willingness to push boundaries for the benefit of those they serve is inspiring, and we’re honored to be part of it.”

“This association is a natural extension of our mission to innovate the funeral profession to meet the ever-changing needs of families,” Jackson concluded. “Chptr will help the Anthem Partners locations deliver a personalized, enduring tribute to every life we honor.”

About Anthem Partners:  Anthem Partners is a privately held operator of funeral homes and cemeteries across North America. Founded by industry professionals and backed by long-term investors, Anthem is committed to honoring legacy, respecting community traditions, and supporting funeral professionals through sustainable growth. To learn more, please visit www.anthempartners.com.

About Chptr:  Chptr is a storytelling platform for the modern age, dedicated to preserving and sharing stories in ways that transcend traditional memorialization. By transforming memories into beautifully crafted narratives, Chptr helps families and communities honor the past, connect in the present, and ensure stories live on forever. Through broadcast video technology and immersive storytelling, Chptr bridges the gap between personal history and public remembrance.  Learn more at www.chptr.com.

Anthem Partners Locations Join Life Celebration Network

July 23, 2025 – Anthem Partners, a leading operator of funeral homes and cemeteries across North America, is proud to announce that its locations have become partners of the Life Celebration Inc. network. Through this partnership, Anthem locations will gradually introduce the Life Celebration program across the Anthem network, offering families distinctive services and fully customized products that honor their loved ones while supporting the grieving and healing process.

As part of the rollout, each location will receive training from one of Life Celebration’s Certified Experience Economy Experts. These in-depth, hands-on sessions will equip the Anthem team with the tools and knowledge to deliver Life Celebration’s unique offerings.

“It hasn’t taken long to see the impact of Life Celebration at our funeral homes,” said Chad Jackson, Executive VP of Operations at Anthem Partners. “Life Celebration not only brings healing to families but has also sparked new energy within our staff. We’re excited to give our funeral homes the tools to create truly memorable experiences for the families they serve.”

Brian Givnish, Director of Training and Development at Life Celebration, stated, “Our passion lies in the Life Celebration experience—It is about the products we create and the associated strategies we implement. Through customization, those products act as a vehicle to drive unique experiences for every family. With our team of more than 30 Graphic Designers, we strategically help our partners provide high-quality keepsakes that are branded on the hearts and minds of every guest who encounters their funeral homes.

Jim Cummings, Vice President of Life Celebration, emphasized the deeper purpose behind the Life Celebration program: “We help create order out of chaos. Families leave Life Celebration services feeling informed, involved, and comforted—knowing they played a meaningful role in honoring their loved one’s life.”

As part of the Life Celebration network, every Anthem location will be better equipped to provide families with more personalized and meaningful memorial experiences. This association aligns with Anthem Partners’ mission to help funeral homes thrive through innovation, compassion, and exceptional service.

About Anthem Partners:  Anthem Partners is a privately held operator of funeral homes and cemeteries across North America. Founded by industry professionals and backed by long-term investors, Anthem is committed to honoring legacy, respecting community traditions, and supporting funeral professionals through sustainable growth. To learn more, visit www.anthempartners.com.

About Life Celebration Inc:  Founded by funeral directors for funeral directors, Life Celebration partners with firms to design personalized tribute products that support the healing process. All products are custom-designed and produced in-house by our graphic design team, leveraging advanced in-house print and digital equipment, and guided by Certified Experience Economy Experts to deliver truly one-of-a-kind memorial products. To learn more, visit www.lifecelebrationinc.com.

Anthem Partners Honored with Award at Trend ReCON 2025

[Dallas, TX] – Anthem Partners, a premier operator of funeral homes and cemeteries across North America, is proud to announce it has been named the recipient of the “Leader in All-in-One Technology” award by Tribute Technology. The award was presented at Tribute Technology’s Trend ReCON 2025, a two-day conference dedicated to helping funeral professionals thrive in a rapidly evolving industry.

This prestigious award recognizes organizations that are setting a new benchmark for how technology can transform every aspect of funeral service—from operations and staff empowerment to family experience and community engagement.

“We’re honored to receive this recognition from Tribute Technology, as it reflects our commitment to redefining how we support families,” said Chad Jackson, Executive Vice President of Operations, Anthem Partners. “For us, technology is not just a tool—it’s a catalyst for empowering our teams and reimagining the way funeral homes operate.”

Tribute Technology is known for providing innovative solutions that make end-of-life celebrations more memorable, meaningful, and effortless. Their all-in-one platform empowers funeral professionals with seamless tools for personalization, operational efficiency, and online engagement—helping providers like Anthem Partners deliver both exceptional service and sustainable growth.

“Anthem Partners is raising the bar for what’s possible in funeral service,” added Courtney Gould Miller, President of Commercial Markets at Tribute Technology. “By embracing innovative, integrated technology, they’re not only increasing operational efficiency—they’re delivering a more personalized, transparent, and connected experience for families. Anthem isn’t just keeping up with industry change—they’re leading it.”

“Our focus has always been on making it easier and more meaningful for families to create services that truly honor their loved ones,” said Will Andrews, President, Anthem Partners – US. “This award is a testament to our team’s passion and expertise in delivering best-in-class digital solutions that result in improved operational efficiencies and increased family satisfaction.”

About Anthem Partners:   Anthem Partners is a privately-held operator of cemeteries and funeral homes.  Founded by industry professionals and backed by long-term, patient investors, they are actively seeking opportunities to grow with like-minded professionals and firms who share their vision. The founding principles of Anthem are respecting the unique history of the family businesses and acknowledging the lives lived in the communities they serve.  To learn more, visit www.anthempartners.com.

About Tribute Technology: Tribute Technology is dedicated to empowering funeral professionals with best-in-class technology solutions. Serving over 9,000 end-of-life providers worldwide, Tribute Technology’s innovative software and services—including website platforms, marketing solutions, management software, online planning, memorial keepsakes, and payment processing—help funeral professionals save time and focus on supporting families.  To learn more, visit www.tributetech.com.

In a press release from last week funeral home operator and consolidator Anthem Partners announced that they are “developing a strategic partnership” with Tribute Technology.  And, according to this press release, “As the first step in this partnership, all websites for the Anthem Partners’ locations have been updated and moved to the Tribute Technology platform”.

 

According to Chad Jackson, Executive VP, Operations, Anthem Partners, “With our previous website functionality, we limited our ability to serve families.  After substantial research and evaluation, we have found Tribute Technology to be the best partner for Anthem in the website space.  Their forward-thinking approach to our families’ experiences along with their monetization of value-added offerings to families is best in class.”

 

The press release states that “Anthem Partners is a privately-held operator of cemeteries and funeral homes.  Founded by industry professionals and backed by long-term, patient investors, they are actively seeking opportunities to grow with like-minded professionals and firms who share their vision. The founding principles of Anthem are respecting the unique history of the family businesses and acknowledging the lives lived in the communities they serve”.

Here is the Anthem Partners website

 

Also, according to the Anthem Partners press release, “Tribute Technology is dedicated to empowering funeral professionals with best-in-class technology solutions. Serving over 9,000 end-of-life providers worldwide, Tribute Technology’s innovative software and services—including website platforms, marketing solutions, management software, online planning, memorial keepsakes, and payment processing—help funeral professionals save time and focus on supporting families”.  

Here is the Tribute Technology website

 

 

Funeral Director Daily take:  The technology side of Death Care is becoming more and more valuable to individual operators and consolidators alike.  Technology can not only help you in reaching potential new clientele such as with online social media and advertising but it can make the operations of your business move quicker, easier, and less error prone.

 

The crafting of obituaries, the front door presentation from websites, the streaming of funerals are all parts of your operation that technology can help and make not only more efficient but more captive to the consumer audience.  And, not to be overlooked, the proper technology vendor/partner can make a difference in bringing in ancillary revenue to your firm as well.

 

As we move forward I expect to see more and more funeral homes and funeral home companies crafting relationships with these technology vendors to bring their companies more in line with what the consumer expects in today’s world.

 

Related — Are you streaming all of your services yet?  Nobody does it better than OneRoom.

 

More news from the world of Death Care:

 

Enter your e-mail below to join the 3,133 others who receive Funeral Director Daily articles daily:

“A servant’s attitude guided by Christ leads to a significant life”

Anthem Partners Announces Partnership with Tribute Technology

April 24, 2025 – Anthem Partners, a leading operator of funeral homes and cemeteries throughout North America, is excited to announce the company has recently developed a strategic partnership with Tribute Technology, a leader in digital solutions for the funeral profession.  As the first step in this partnership, all websites for the Anthem Partners’ locations have been updated and moved to the Tribute Technology platform.

“With our previous website functionality, we limited our ability to serve families.  After substantial research and evaluation, we have found Tribute Technology to be the best partner for Anthem in the website space,” said Chad Jackson, Executive VP, Operations, Anthem Partners.  “Their forward-thinking approach to our families’ experiences along with their monetization of value-added offerings to families is best in class.”

Tribute websites bring completely customizable designs onto a single platform created specifically for the funeral profession. Management software, time-saving AI tools, online payment options, eCommerce, and personalized products for families are all instantly available on a Tribute website.  Built with funeral home marketing in mind, Tribute websites support features that help attract, engage, and connect with families online.

“We are proud to support forward-thinking businesses like Anthem Partners on our website and software platforms,” said Courtney Gould Miller, President, Commercial Markets, Tribute Technology. “As the largest technology provider serving funeral homes, cemeteries, and cremation businesses, we are committed to empowering our partners of every size with tools that drive efficiency, elevate their digital presence, and deliver exceptional experiences to the families they serve.”

Tribute Technology makes end-of-life celebrations memorable, meaningful, and effortless through thoughtful and innovative technology solutions. Their mission is to transform the funeral experience through industry-leading technology that provides personalization for families, as well as efficiency and profitability for funeral homes and obituary hosting services. Their comprehensive platform brings together software and technology to provide a fully-integrated experience for all users; whether that’s a family, a funeral home, or an online publisher.

“Our websites have always been a trusted destination for families, and this collaboration will allow us to further engage with and connect with them.  Partnering with Tribute Technology is an exciting opportunity to enhance the way our funeral homes and cemeteries connect with our communities,” added Jackson. “We are proud of this relationship and look forward to leveraging the many possibilities our partnership with Tribute Technology will provide.”

About Anthem Partners:   Anthem Partners is a privately-held operator of cemeteries and funeral homes.  Founded by industry professionals and backed by long-term, patient investors, they are actively seeking opportunities to grow with like-minded professionals and firms who share their vision. The founding principles of Anthem are respecting the unique history of the family businesses and acknowledging the lives lived in the communities they serve.  To learn more, visit www.anthempartners.com.

About Tribute Technology: Tribute Technology is dedicated to empowering funeral professionals with best-in-class technology solutions. Serving over 9,000 end-of-life providers worldwide, Tribute Technology’s innovative software and services—including website platforms, marketing solutions, management software, online planning, memorial keepsakes, and payment processing—help funeral professionals save time and focus on supporting families.  To learn more, visit www.tributetech.com.

Anthem Partners Announces Alliance with Treasured Memories® and FDLIC

October 15, 2024 – Anthem Partners, a leading operator of funeral homes and cemeteries throughout North America, is excited to announce its recently developed strategic partnership with Treasured Memories® and Funeral Director Life Insurance Company (FDLIC).  This relationship provides Anthem Partners’ locations in the eastern United States with the critical resources and extensive support to substantially expand its preneed business.

“This new partnership with Treasured Memories and FDLIC brings together a strategic vision that builds our preneed competencies, expands our service capabilities, and enhances the operations for our Tennessee locations,” stated Jim La Mar, Anthem Partner’s Director of Business Development.  “We look forward to leveraging their expertise as engaged strategic allies as we continue to help families navigate the continuum of care.”

Treasured Memories has been a beacon of support for funeral homes across the U.S. since its inception in 1988.  The company has grown to epitomize excellence and dedication within the funeral service profession and features two innovative offerings – Treasured Memories® Community Funding and Treasured Memories® Travel Protection.

 “We are excited about our new venture with Anthem Partners as we share the same vision of delivering exceptional service to families,” said James E. “Jimmy” Altmeyer, Jr. President of Treasured Memories. “This association will drive our mutual success in helping more families preplan.”

Funeral Directors Life (FDLIC) was founded in 1981 by a group of funeral directors who wanted to provide the best possible service to their families, including safe and secure options for their prepaid funerals. Since then, FDLIC has grown to be one of the leading preneed providers in the nation.   For more than forty years, FDLIC has been helping funeral directors grow their businesses and increase profitability in a rapidly changing marketplace.

“We’ve had a long-standing relationship with Anthem Partners in Tennessee, and we are excited to welcome a partnership with Treasured Memories,” commented Paul Lovelace, Executive Vice President of Corporate Development at Funeral Directors Life.  “We look forward to continuing our mission to provide the best, most respected service to our customers.” 

About Anthem Partners:   Anthem Partners is a privately-held operator of cemeteries and funeral homes.  Founded by industry professionals and backed by long-term, patient investors, Anthem Partners actively seeks opportunities to grow with like-minded professionals and firms who share their vision. The founding principles of Anthem Partners are respecting the unique history of the family businesses and acknowledging the lives lived in the communities they serve.  To learn more, visit www.anthempartners.com.

About Treasured Memories: Treasured Memories creates solutions for caring funeral professionals serving today’s families. They also hold memberships in funeral establishments across the country.  Whether a professional looking to use their tools or a funeral establishment looking to join them, they are here to help in any way they can.  To learn more, visit www.treasuredmemories.us.

About Funeral Directors Life:  Funeral Directors Life (FDLIC) is focused on being the best, most-respected service provider to the funeral profession with preneed funeral solutions, financial services, and technology offerings. The company helps funeral homes improve their businesses and grow their profitability through full-service solutions. For more information, visit www.funeraldirectorslife.com.

In what is becoming a growing trend among larger funeral home operators Anthem Partners announced in late September that they had formed a strategic alliance with Premier Preneed Marketing and National Guardian Life (NGL) that they believe will help grow their preneed business.

 

According to a statement in the press release from Jim La Mar, Anthem’s Director of Business Development, “This association will allow our firms to serve more families with robust product enhancements backed by the financial strength of NGL and innovative tools and exceptional resources from Premier Preneed, the fastest growing preneed marketing organization in the country.  We look forward to leveraging the many possibilities our relationship with Premier and NGL will provide.”

 

NGL’s Senior Vice-President of Preneed Sales and Business Development Cameron Black made this comment in the same press release, “NGL is very humbled and excited to be the preneed carrier for Anthem Partners’ western portfolio of funeral homes.  It’s these exciting partnerships that allow us to help create more opportunities for families to see the benefits of pre-planning.” 

 

Funeral Director Daily take:  Aligning relationships with one preneed partner is a trend we are seeing at Funeral Director Daily.  And when you think about it, it makes a lot of sense for both the consumer-facing funeral and cemetery businesses as well as the preneed insurance companies.

 

For the funeral home companies a strategic alliance can probably help them increase commission percentages, leverage a potential higher growth rates to allow policies better long-term growth, and help with marketing expenses and customer acquisition for the sale of such policies.  All of these options should allow for higher profits for the aligned funeral home partners.

 

For the insurance companies these partnerships put forward aligned goals and results for both the funeral homes and the preneed companies.  The sacrifice of higher commissions and potential higher costs of marketing can be overcome with the idea that they will get 100% of the funeral home/cemetery company’s preneed business.  That’s a combination that they hope will increase the numbers of policies sold, and generate more profits, in the marketplace by their specific business.

 

In the last 18 months of so we have seen these relationships develop, seemingly more often than before, between consumer facing death care companies and preneed insurance providers.  Here’s some of the alignments we have been notified about and a story or press release on such:

 

 

Regardless of the size of your funeral home, it certainly would not hurt to ask preneed providers what benefits that they may be able to offer if you made them your exclusive provider of preneed services.  Like the big companies in Death Care, there may be synergies and opportunities to have some sense of linked goals that might benefit both of you.

 

 

More news from the world of Death Care:

 

 

Enter your e-mail below to join the 3,143 others who receive Funeral Director Daily articles daily:

“A servant’s attitude guided by Christ leads to a significant life”

Anthem Partners With the Travel Plan by Inman

Fort Wayne, IN – Anthem Partners is now able to offer their clients advanced services and products by partnering exclusively with the Travel Plan by Inman. Travel Plan by Inman is a travel protection product offering families peace of mind in knowing loved ones will not have to worry about details or cost should they pass away while they are away from home. With its respectful and cost-effective products backed by insurance, the Travel Plan by Inman enhances Anthem Partners’ already proven platform of comprehensive, customized solutions and excellent service.

“Anthem Partners is proud to partner with Travel Plan by Inman. In doing our diligence on different away from home protection plans, we found it important to partner with a company committed to the entire process from educating families, to delivering when there is a need. Inman spent considerable time understanding our portfolio and how to best serve our families,” states President and co-CEO Will Andrews. “Personally knowing the Inman team for many years gave us even more comfort in this decision and partnership.”

“Anthem Partners is invested in helping their clients and always striving to provide families with outstanding products and reliable service,” said Dave McComb, Travel Plan by Inman CEO and a 4th generation funeral director and owner. “We are honored to be working with them and pleased that, together, we can empower families dealing with the heavy issue of funeral care, easing some of the distress grieving families experience.”

About Anthem Partners

Anthem Partners is a privately-held operator of funeral homes and cemeteries. Founded by a group of industry professionals and backed by long-term, patient investors, Anthem Partners is actively seeking opportunities to grow with like-minded professionals and firms who share their vision. The founding principles of Anthem Partners are respecting the unique history of the family businesses and acknowledging the lives lived in the communities they serve. To learn more, visit anthempartners.com.

About Travel Plan by Inman

The Travel Plan by Inman is a travel protection product offered by Inman Shipping Worldwide to address the needs of an increasingly more mobile society. As careers and retirement take us to all corners of the country and even the world, Inman addresses the need to return the remains of a deceased loved one home.

For more information on the Travel Plan by Inman:

Contact Lori Davis (260) 247-2202 or lori.davis@shipinman.com Visit www.shipinman.com

Anthem Partners Announces Partnership with Premier Preneed and NGL

September XX, 2024 – Anthem Partners, a leading operator of funeral homes and cemeteries throughout North America, is excited to announce the company has recently developed a strategic relationship with Premier Preneed Marketing and National Guardian Life (NGL).  This partnership provides Anthem Partners’ locations in the western United States with the necessary tools and comprehensive support to grow their preneed business significantly.

“This association will allow our firms to serve more families with robust product enhancements backed by the financial strength of NGL and innovative tools and exceptional resources from Premier Preneed, the fastest growing preneed marketing organization in the country,” stated Jim La Mar, Anthem Partner’s Director of Business Development.  “We look forward to leveraging the many possibilities our relationship with Premier and NGL will provide.”

Premier Preneed Marketing has been one of the nation’s leading marketing organizations in the insurance industry for more than 50 years. Through a deep commitment to excellence and a dedication to creating innovative products and marketing programs for funeral homes, Premier provides value-added services and lead-generation tools to help funeral homes grow their businesses. 

“Anthem’s dedication to funeral service is deeply engrained in their culture and we share the same values,” said Michelle Fong, Business Development Manager at Premier Preneed. “Like Anthem Partners, Premier Preneed is committed to serving families for the long term and the Premier team looks forward to growing Anthem’s business with our portfolio of resources – using both traditional and technology-focused marketing solutions.”

For more than a century, NGL has been a leader in the insurance industry.  Since then, the company has been a reliable, trustworthy leader in providing insurance solutions that link people to the right products and partners for life’s journey. The company helps families face life’s financial challenges with confidence, dignity, and grace. 

“NGL is very humbled and excited to be the preneed carrier for Anthem Partners’ western portfolio of funeral homes,” stated Cameron Black, NGL’s Senior Vice President, Preneed Sales, and Business Development.  “It’s these exciting partnerships that allow us to help create more opportunities for families to see the benefits of pre-planning.” 

About Anthem Partners:   Anthem Partners is a privately-held operator of cemeteries and funeral homes.  Founded by industry professionals and backed by long-term, patient investors, Anthem Partners is actively seeking opportunities to grow with like-minded professionals and firms who share their vision. The founding principles of Anthem Partners are respecting the unique history of the family businesses and acknowledging the lives lived in the communities they serve.  To learn more, visit www.anthempartners.com.

About Premier Preneed Marketing:   Premier Preneed Marketing has provided support, training, and leading insurance solutions to funeral homes since 1968.  By consistently designing innovative, consumer-friendly products, Premier has earned a reputation as one of the most respected insurance brokerages in the country.  In addition to strong commission schedules and outstanding product offerings, Premier also provides value-added services to help their funeral home partners grow their businesses. To learn more, visit www.premierpreneed.com.

About National Guardian Life:  Established in 1909, National Guardian Life Insurance Company (NGL) is an insurance company headquartered in Madison, WI. Licensed to do business in 49 states and the District of Columbia, NGL markets preneed and individual life and annuities, as well as group markets products.  More information about National Guardian Life can be found at www.nglic.com.