Pinnacle Funeral Service Announces Addition of Wisconsin Funeral Home

GREEN BAY, WI — Pinnacle Funeral Service is proud to announce their recent addition of Malcore Funeral Home & Crematory and Simply Cremation in Green Bay, Wisconsin. The funeral home, founded in 1921, has been a pillar of service in the Green Bay community for more than a century and was owned and operated by the Malcore family for several generations.

Malcore Funeral Home & Crematory has long been a leader in cremation services. Nearly 50 years ago they installed their first on-site crematory, an early adoption that set them apart in the region. The original cremator is still in operation today. Between Malcore and Simply Cremation, the businesses serve more than 750 families annually.  Malcore will immediately gain access to Pinnacle’s accounting, legal, and human resources support services.  The staff, who will remain in their current roles, will also gain tremendous operational support, and will be able to participate in career training and bonus programs.  

Tony Kumming, President of Pinnacle Funeral Service, shared his excitement about the partnership. “Malcore has been a trusted name in Green Bay for more than 100 years. Their early leadership in cremation and their long-standing dedication to families make this a meaningful partnership. Additionally, we are proud of the confidence that Matt and his family put in our organization and we believe it is a strong signal to other independent funeral home owners that Pinnacle is the preferred succession partner. We’re honored to help support and strengthen the Malcore legacy for years to come.”

Matt Malcore will continue to manage day-to-day operations, ensuring continuity for the families they serve. His wife, Lisa, will remain as a preneed advisor, and both of Matt’s parents will also stay actively involved in the business.  Reflecting on the decision to partner with Pinnacle Funeral Service, Matt Malcore shared, “Pinnacle will provide us with the tools we need to be successful. From the beginning, Pinnacle stood out for how they treat people—families, employees, and owners alike. They’re not trying to change who we are; they’re here to support our team and help us grow responsibly while staying true to our mission. We are excited to navigate the future together and most importantly keep our clients as priority number one.”

Pinnacle Funeral Service, along with its partnership with Rollings Funeral Service, is one of the largest and fastest growing privately-owned funeral service operators in the United States with over 100 locations across 20 states.  Funeral home owners interested in exploring a sale can contact Tony Kumming at tony@pinnaclefunerals.com or call 813-579-7048.