Precoa Acquires Life-Planning Brand Everplans

Precoa Acquires Life-Planning Brand Everplans

PORTLAND, Ore.. (October 16, 2024) – Precoa, the nation’s leader in proactive preneed, is pleased to announce the acquisition of Everplans, the life-planning brand that offers a leading digital organizational platform. Together, Precoa and Everplans will provide families across the country with easy, secure, and accessible ways to prepare for the unexpected as part of Precoa’s mission to create the highest quality preneed experiences for families, advance funeral planners, and funeral homes.

“Our first twenty years at Precoa have brought incredible innovations like the Funeral Planning Center, digital marketing, and the unique data and technology that powers it all behind the scenes,” said Tyler Anderson, senior vice president of Business Development. “Today, our pace of innovation is rapidly accelerating. We’re building new ways to reach families, and our acquisition of Everplans enables us to take another huge leap forward in helping our partners meet the demand of tomorrow’s customers.”

Founded in 2012 by Abby Schneiderman and Adam Seifer, Everplans helps people manage, organize, securely store, and share critical information with the people in their lives who may need it during an emergency or in the event of a death. More than 30 million people have utilized Everplans’ robust content library and tools, consisting of thousands of articles and checklists that cover a broad range of topics related to end-of-life and legacy planning. Upon completion of the acquisition, Everplans will become a subsidiary of Precoa and continue to service all its existing customers.

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Michael Hornibrook, president and CEO of Precoa, looks forward to the innovations and enhanced experiences to come. “Anyone who has ever lost a loved one knows the emotional toll of planning a funeral while trying to navigate finances and affairs,” said Hornibrook. “We believe that by planning for the inevitable, you make a challenging time a little easier so that you can focus on connection and healing. Together with Everplans’ technology and roadmap, we can help families across the country be better prepared for life’s most difficult moments.”

“We have always been committed to helping as many people as possible plan for the unexpected,” said Abby Schneiderman, co-founder of Everplans. “Joining forces with Precoa enables us to bring our platform to an even larger audience.” 

“We’re excited about Everplans’ unique nurturing capabilities, thoughtful and in-depth content libraries, and the experience on the platform itself,” Anderson said. “This is not to mention their focus on SOC2 and HIPAA compliance, which will give families the comfort of bank-level security as they navigate sensitive and difficult moments. This comes as we’ve already started laying the groundwork for an innovative tech ecosystem that will drive the future of ProActive Preneed®. It’s an undeniably unique platform in the funeral profession, and we can’t wait to see the impact it will have on our funeral home partners and families.”

About Everplans

Everplans is the leading digital tool that helps people organize, store, securely share and keep up to date all the important plans and information they need throughout their life and that their family would need in the event of an emergency.  Everplans serves the clients, policyholders, and employees of 400+ companies, including some of the largest providers of insurance and financial services. Everplans can be found at www.everplans.com; Facebook, LinkedIn, Instagram.

About Precoa

Instead of letting the trauma of loss close people off, Precoa believes we are all connected and can help each other achieve profound healing. Working side by side with leading funeral homes, Precoa shares the value of pre-planning with families across the nation. Headquartered in Portland, Oregon since its founding in 2004, Precoa employs over 350 employees, plus a network of more than 1,000 independent preneed agents, all passionately focused on one thing: helping people plan today so their families can focus on connection when they need it most. To learn more, please visit precoa.com.